go viral! activating everyday knowledge sharing behaviors - at work (devlearn 2016)
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#DevLearn
GO VIRAL!Activating Everyday Knowledge Sharing Behaviors – at Work
@JD_Dillon
JD DillonPrincipal Learning Strategist
Not actually JD
iStock @JD_Dillon
Dramatic reenactment
@JD_Dillon
2.5HOURS / DAY
wasted looking for information
65PERCENT
of information is shared via email
to return to task after interruption
25MINUTES
Pexels
IDCAtlassian
@JD_Dillon
Sharing is part of our struggle with workplace culture.
Compensation ForceGallup
Turnover
15.1%Engagement
34.4%Complexity
Rising!
iStock @JD_Dillon
The Modern Employee
Bersin Research Bulletin, Meet the Modern LearnerNovember 26, 2014 Pexels @JD_Dillon
Characters property of Warner Brothers …
L&D is the Coyote.
The workplace is the Road Runner.
Pexels @JD_Dillon
Learning at HOME Learning at WORKPexels @JD_Dillon
fix broken pipe
@JD_Dillon
@JD_Dillon
@JD_Dillon
Meeting the needs of our employees requires a fundamental shift in our mindset.
@JD_Dillon
Day 1: 500 articles
Year 3: 70,000 articles
@JD_Dillon
@JD_Dillon
Why do people share?
Why do we want people to share?
How do sharing behaviors translate into the workplace?
How can we motivate people to share more?
How can technology better enable sharing?
How can we support people’s sharing efforts?
134M views 844M views
162M views 2.6B views
@JD_Dillon
ObjectivesHow will shared knowledge help people do their jobs better?
@JD_Dillon
Pixar @JD_Dillon
InfluenceWith whom must we establish and strengthen relationships?
Selling ValueReal Life + Alignment
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Overcoming Common DerailersPexels @JD_Dillon
Pexels
They don’t have our SKILLS …
@JD_Dillon
They don’t know what EVERYONE needs …
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They do SCARY THINGS …
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They share TOO MUCH …
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The stuff they share isn’t APPROVED …
Pexels @JD_Dillon
iStock @JD_Dillon
BehaviorWhat do we need people to do in order to achieve our objectives?
Pexels @JD_Dillon
@JD_Dillon
@JD_Dillon
MotivationHow do we drive people to access AND share?
Pexels @JD_Dillon
1%
9%
90%
CREATE
INTERACT
CONSUME
@JD_Dillon
CENTRALIZED DISTRIBUTED OPEN
OwnersExperts
ManagersTrainers
Top PerformersEveryone
ExecutivesCurators
Selecting a Sharing Model
Motivating for USE
Value
Awareness
Simplicity
Reliability
Integration
@JD_Dillon
Motivating for CONTRIBUTION
Value
Simplicity
Recognition
CredibilityiStock @JD_Dillon
Pexels @JD_Dillon
ContentWhich format(s) will best support sharing?
Context
Fit
Accessibility
Engagement
@JD_Dillon
Text
Images
Video
Audio
Chat
InteractivePexels @JD_Dillon
TechnologyWhat does the technology need to be able to do?
@JD_Dillon iStock
Search
Delegated Authoring
Social Collaboration
Tagging
Format Options
Notifications
Workflows
Game MechanicsiStock @JD_Dillon
Multi-Technology Ecosystems
@JD_Dillon Pexels
Share insights re: current + prospective customers
Access and collaborate on internal shared knowledge
Engage in targeted, short-from group sharing
Develop content for personal or future shared use
@JD_Dillon
Pexels @JD_Dillon
RolesWhat parts (formal + informal) will we need people to play?
Contributors
Curators
Community Managers
Moderators
Administrators
@JD_Dillon
Respect contraband
Value utility over form
Find + enable the willing
Leverage our partners
Select enabled technology
Skill up on curation
GET OUT OF THE WAY!!!
@JD_Dillon
Fuel your people + Power your organizations | 58
iStock @JD_Dillon
Before only the veterans knew everything. Now everyone has access to the same information. Everyone has a voice.
Kaplan Employee
Pexels @JD_Dillon
www.slideshare.net/JDDillon
Shared Knowledge Thought Leaders
Jane Hart Jane Bozarth John Stepper Con Sotidis
#DevLearn
GO VIRAL!Activating Everyday Knowledge Sharing Behaviors – at Work
@JD_Dillon