reimagining your organization’s approach to knowledge sharing (devlearn 2016 workshop)
TRANSCRIPT
@JD_Dillon
DevLearn 2016Pre-Conference Workshop#devlearn
REIMAGINGING
KNOWLEDGESHARING
YOUR ORGANIZATION’S APPROACH TO
Today knowledgehas power. It controls access to opportunity and advancement.
Peter Drucker
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Enabling people through shared knowledge changes EVERYTHING about workplace learning and performance.
THESIS
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SHARED KNOWLEDGE =
Information + Context + Experience
Learning
Strategy
Behaviors
Influence
Motivation
Content
Technology
Roles
ImplementationiStock @JD_Dillon
STRATEGY
ROLES
INFLUENCE
TECH CONTENT
MOTIVATIONBEHAVIORS
CULTURE
CAPABILITY
RESULTS
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What do YOU want to accomplish today?
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JD DillonPrincipal Learning Strategist
The Dilemma of Shared Knowledge in the Modern Workplace
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Not actually JD
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Dramatic reenactment
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2.5HOURS / DAY
wasted looking for information
65PERCENT
of information is shared via email
to return to task after interruption
25MINUTES
Pexels
IDCAtlassian
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Why has workplace knowledge sharing failed?
Yammer @JD_Dillon
Sharing is part of our struggle with workplace culture.
Compensation ForceGallup
Turnover
15.1%Engagement
34.4%Complexity
Rising!
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Not James FrancoiStock @JD_Dillon
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Day 1: 500 articles
Year 3: 70,000 articles
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Before only the veterans knew everything. Now everyone has access to the same information. Everyone has a voice.
Kaplan Employee
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SEG Associate
I have worked here for 20 years. For the first time, information is easy for everyone to access. We finally don't have to jump through hoops. YAY!!!!
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What does workplace knowledge sharing look like to YOU?
ACTIVITY
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Learning
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On average, employees give their organizations’ learning and development opportunities a Net Promoter Score of…
DETRACTORS(-100)
PROMOTERS(+100)
-31
Degreed, How the Workforce Learns in 2016, 1/2016
L&D’s Declining Reputation
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The Modern Employee
Bersin Research Bulletin, Meet the Modern LearnerNovember 26, 2014 Pexels @JD_Dillon
Characters property of Warner Brothers …
L&D is the Coyote.
The workplace is the Road Runner.
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Learning at HOME Learning at WORKPexels @JD_Dillon
fix broken pipe
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Meeting the needs of our employees requires a fundamental shift in our mindset.
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Unstructured
Structured
Shared Knowledge
Performance Support
Continued Reinforcement
Management Support
On-Demand Training
Formal Training
AVAILABILITY
PR
IOR
ITY
A Layered Approach to
Learning
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high
low
PR
IOR
ITY
Formal Training
On-Demand Training
Shared Knowledge
Manager Support
Continued Reinforcement
Performance Support
AVAILABILITY
Map your current workplace learning ecosystem
ACTIVITY
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Strategy
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How will improved access to shared knowledge help people do their jobs better?
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Define your objectives
Assess your ecosystem
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Map Your Knowledge Flows …
Message
Employee@JD_Dillon
Define your objectives
Select your model
Define your use case(s)
Assess your ecosystem
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CENTRALIZED DISTRIBUTED OPEN
OwnersExperts
ManagersTrainers
Top PerformersEveryone
ExecutivesCurators
Select your sharing model …
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Define your objectives
Design your experience
Select your model
Define your use case(s)
Assess your ecosystem
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Fuel your people + Power your organizations | 44
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Behaviors
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What do we need our people to do in order to achieve our shared knowledge objectives?
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Influence
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How can we establish partnerships with the right people in our organization to drive the value of shared knowledge?
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Who owns knowledge sharing in your organization?
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Selling ValueReal Life + Alignment
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Assess real-world
Identify influencers
Get to know THEM
Do external research
Offer to help
Share openly
Integrate
Do the work@JD_Dillon
Overcoming Common DerailersPexels @JD_Dillon
Motivation
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How do we motivate our people to use + contribute to shared knowledge?
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1%
9%
90%
CREATE
INTERACT
CONSUME
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Motivating for USE
Value
Awareness
Simplicity
Reliability
Integration
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Motivating for CONTRIBUTION
Value to peers (not just org)
Game mechanics (recognition + credibility)
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Content
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What shared knowledge do people need to access in order to achieve your objectives?
When, where and how will this shared knowledge be used on the job?
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Context
Fit
Accessibility
Engagement
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Text
Images
Video
Audio
Chat
InteractivePexels @JD_Dillon
Organizing by TOPIC, not USEPexels @JD_Dillon
Identifying your
Day 1 Content
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Technology
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What does technology need to be able to do to enable the desired user experience based on our use case + sharing model?
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Search
Delegated Authoring
Social Collaboration
Tagging
Format Options
Notifications
Workflows
Game MechanicsiStock @JD_Dillon
Targeted
PRO CON
§ Familiar
§ Quick collaboration
§ Cheap
§ Multiple formats
§ Siloed sharing
§ Difficult to scale
§ Lots of noise
§ Fast-paced
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Structured
PRO CON
§ Consistent experience
§ Topical sharing
§ Familiar (but dated)
§ Simple experience
§ Difficult to search
§ Limited use case
§ Limited user engagement
§ Reliance on SMEs@JD_Dillon
Managed
PRO CON
§ Control
§ Flexible build
§ Multiple formats
§ Integration potential
§ Limited user engagement
§ Administration
§ Inconsistent experience
§ Clutter potential
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Communal
PRO CON
§ Searchable
§ Familiar
§ Scalable
§ Provide users with a voice
§ Reliance on community
§ Clutter potential
§ Integration questions
§ Can be expensive
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Multi-Technology Ecosystems
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Share insights re: current + prospective customers
Access and collaborate on internal shared knowledge
Engage in targeted, short-from group sharing
Develop content for personal or future shared use
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Legacy Tech
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New Tech
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Position based on value, not features
Use an organic approach
Relate to real-world technology + behaviors
Let users guide long-term strategy
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Roles
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What parts will people (formal + informal) play in our knowledge sharing strategy?
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L&D should not OWN but should LIFT.Pexels @JD_Dillon
Contributors
Curators
Community Managers
Moderators
Administrators
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Implementation
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What should we be thinking about when we first launch our knowledge sharing strategy?
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Start small | Thing BIG!
Communicate value, not possibility
Reduce process through partnership
Integrate with existing effort
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STRATEGY
ROLES
INFLUENCE
TECH CONTENT
MOTIVATIONBEHAVIORS
CULTURE
CAPABILITY
RESULTS
@JD_Dillon
Learning
Strategy
Behaviors
Influence
Motivation
Content
Technology
Roles
ImplementationiStock @JD_Dillon
Enabling people through shared knowledge changes EVERYTHING about workplace learning and performance.
THESIS
Pexels @JD_Dillon
Before only the veterans knew everything. Now everyone has access to the same information. Everyone has a voice.
Kaplan Employee
Pexels @JD_Dillon
www.slideshare.net/JDDillon
@JD_Dillon
DevLearn 2016Pre-Conference Workshop#devlearn
REIMAGINGING
KNOWLEDGESHARING
YOUR ORGANIZATION’S APPROACH TO