go social with your business
DESCRIPTION
Why social media is essential Steps to determine what social media to use The big 7 social media platforms Tips for incorporating social media into your marketingTRANSCRIPT
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Go Social with Your Business
TBDC Business Incubator ProgramJune 12, 2013
Marilyn KayCEO and Founder
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Twitter: #smTBDC
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Agenda
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In other words....
• Why social media is essential
• Steps to determine what social media to use
• The big 7 social media platforms
• Tips for incorporating social media into your marketing
• Ways to measure your results
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Why Social Media Is ESSENTIAL
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CONNECTED Consumers
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CONVERSATION not Broadcast
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COMMUNITY not Campaigns
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Social SHARING on THEIR TERMSImage: courtesy of photostock/FreeDigitalPhotos.net Image: Courtesy of Ambro/FreeDigitalPhotos.net
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Step 1: Ask, Listen and Learn
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Ways to LISTEN
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KNOW Your MARKET
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KNOW What they THINK
Image: Courtesy photostock/FreeDigitalPhotos.net
Images: Courtesy Ambro/FreeDigitalPhotos.net
Image: Courtesy Hartswood Films, BBC One. Image: Courtesy imagerymajestic/FreeDigitalPhotos.net
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FRESH Content
customer SUPPORT
DEALS/Contests
EDuTainment
HOW Tos
What Do They NEED?
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WHERE do they HANG out?
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Where are your ideal customers?
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Step 2: Decide Your SocialMedia Goals
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•Get more profile?
• Expand your network?
•Get more leads?
•Get more ideas?
•Reinvent yourself?
WHAT Do YOU Want?
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What are Your Goals?
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Goals Identified by Businesses
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Step 3: Decide Your Tool/s
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Be WHERE your customers need you, WHEN they WANT you.
• Blog
• YouTube
• Google+
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Blog
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Blogging PROS• 97% more Sales Conversions
• Share Tips, How Tos and Photos
• Improve SEO
•Build a List
• Show Who You are, Your Abilities/Services
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•Need Regular Content
•Need Resources to find/create images and other content
•Need to Promote Readership
•Need to Encourage Engagement
Blogging CONS
Image: Courtesy of David Castillo Dominici/ FreeDigit alPhot os.net
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Tumblr
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Tumblr• FREE
• Very easy to use
• Free and Premium themes
• Emphasis on images
• Fastest growing blog platform
• Popular with millennials
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Blogger• Free, secure platform• Easy to use
• Easier to add text
• Integrates with other social media
• Can monetize with AdWords
visit: http://www.accessprofilesblog.com/
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WordPress.com - Free, but w/Limitations
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WordPress.com
• FREE, secure platform
• Fairly easy to use
•Website + Blog
• Free and Premium Themes
•More social integration
•No monetization
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WordPress - Host on Your Domain
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Self-Hosted WordPress Site
• Fairly easy to moderately difficult to use
• Security and update responsibilities
•Website + Blog
•Unlimited functionality
•More social integration
•Can easily monetize
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How could content marketing fit into your marketing mix?
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Twitter - Pros• Quick sound bites
• Find out what people want
• Get ideas for development
• Develop relationships and conversation
• Promote your products
• Find new customers
• Fast customer support
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Twitter - Cons
•Needs lots of care and feeding
•Needs timely responses
•Needs lots of work to get followers
•Quick sound bites
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• Friends already on it
•Great for local businesses
• Engage with your fans
•Customer support
• Promote your business
•Cheap, Targeted Ads
•Contests
Facebook - Pros
https://www.facebook.com/funkywomandesigns
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Facebook - Cons
• Friends aren’t guaranteed fans
• High maintenance: time and resources
• You must advertise or risk only 16% or less of fans seeing your posts
• Constantly changing
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LinkedIn - Personal
•Network with Decision Makers
•Be an Expert
•Get Known in Search
•Get Referrals
• Promote Your Services/Products Image: Courtesy Ambro/FreeDigitalPhotos.net
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LinkedIn - Company
• Promote your company
•Recruit employees
•Advertise products/ services
•Gain followers
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LinkedIn - Cons
• Requires Completed Profile to be effective
• Requires Status Updates, active Group Participation, Replies, Offering and Seeking Recommendations
• Better for B2B than B2C
• Ads targeted, but more expensive than Facebook
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Pinterest - Pros
• Easy to use
• Drives more traffic than Facebook or Twitter
• Easier contests than Facebook
• Growing quickly
• Ideal for visual products and services
• Can add prices to images
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•Need to produce lots of great images and videos
•Need to really engage with fellow Pinners
•Need to verify your website for credibility and analytics
•Only one profile allowed
Pinterest - Cons
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YouTube•More captivating
content
• Possibility to go viral
•Doesn’t take a lot of equipment
• Even the camera shy can create videos
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YouTube - Cons•Need to learn video basics
•Need to have video camera (can be an iPhone) and mike, but a webcam and mike can also work
•Need to learn simple video editing
•Can require a lot of time to produce
•Must optimize and engage with commenters for best results on YouTube
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Google + Pros•Google love and Google+
Local
• Share conversations
• Promote your authorship
• Promote your blog
•Hangouts connected to YouTube
•Collaborative features
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Google+ Cons
• Linking Gmail accounts and YouTube can be tricky
•Reputation for Geeks
•Can be confusing to use
•Google+ Local can be problematic
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Step 4: Plan and Schedule
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Allocate Your RESOURCES
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49% of Small Businesses have increased their time spent on
social media in 2013
Manta's Q1 SMB Wellness Index, April 2013
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Create a Content Calendar
•Weekly
•Monthly
•Holidays
• Special Events
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Set Up a Daily Routine
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Schedule and Manage Content
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Crisis Plan
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Social Media Policy
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Step 5: Measure and Tweak
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MEASURE More Than “Likes”
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MEASURE More than Likes
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Analytics Tools
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Look at your goals. Decide what you will measure. Then measure.
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Questions?
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Free Guides
http://triskeleconsulting.com/get-your-free-social-media-strategy-template/
http://triskeleconsulting.com/get-free-linkedin-profile-guide/
http://triskeleconsulting.com/get-your-free-web-presence-assessment-guide/
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Marilyn Kay
CEO and Founder
http://triskeleconsulting.com
Twitter: @triskeleweb
Facebook: https://www.facebook.com/triskeleconsulting