dorset business women go digital: 3rd oct 2014 conference: social media marketing linda...
DESCRIPTION
Linda Parkinson-Hardman of Internet Mentor helped us to understand why it is so important to be in the social media environment and how to make the time investment count by generating more leads.TRANSCRIPT
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Dorset Business Women Go Digital
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Social Networkingis
90% Psychology10% Technology
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Good Social Networks Follow Common Rules
Interactive
Community Driven
Encourage ConversationEnable Sharing
Build Relationships
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Social NetworkingIs Essentially Female
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The Purpose of Social Networking
Give someone a good enough reason to follow through
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The Process of Social Networking
1. Know what you want to achieve2. Become visible to your audience3. Start a conversation with them4. Get something of value into their hands
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What’s The Point?• Increase Profitability– Increase Sales– Increase Website Visitors–Build A Mailing List– Identify New Opportunities
• Reduce Costs?–New Suppliers–Different Ways of Working
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Become Visible• Who is YOUR audience?–Customers–Suppliers–Competitors–Advocates
• Where do they hang out?
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Start Talking• What problems do they have?–What do they need most?–Why do they want it?–What are they trying to do?
• How can YOU help?–Answers to their questions–A listening ear–Help to achieve their goals
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Give A Gift
• Something They Will Value–Attention–A Meeting–Information–An actual gift–Help
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Joined LinkedIn GroupsStarted and joined discussions
Shared hints & tipsGenerated 600 leads and $72,000 from LinkedIn alone
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Question about what was needed for hospitalBlog post based on answers
Created back links to the shopGenerated £6,000 in sales
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Used ‘social listening’ to identify health questions Replied to the questions
Directed people to website for more informationIncreased sales by 25%