gloto - onmedia nyc 2010
DESCRIPTION
Gloto presentation by Eric Conn at OnMedia 2010 in New York City on February 2, 2010.TRANSCRIPT
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GlotoBrand-Safe Social Media Platform.
Eric Conn
OnMedia CEO Showcase
February 2, 2010
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The World We Live In
Social media and user-generated content (UGC) are
revolutionizing the way consumers and brands interact
• Interactive dialogues (many-to-many) instead of
broadcast media monologues (one-to-many)
Brands and publishers want to reach and grow an
audience but need to protect the integrity of the brand
and monetize all of the traffic
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The Problem We Solve
Gloto’s self-serve platform uses advanced technology
and automated tools to permit brands and publishers to
safely and profitably launch user-centric interactive
campaigns on mobile and web
We Specialize in Moderation and Monetization of UGC
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SMS
MMS
Email Attachment
Web Upload Form
IM
Smart Phone App
Smart Phone App(iPhone, Android, …)
Mobile Web (WAP)
PC Web (iframe)
Flash Widget
Mobile Messaging (SMS/MMS)
CMS (Drupal, Clickability,
Alfresco, thePlatform)
API(REST, SOAP, JSON)
UGC Sources UGC Destinations
Segmented and Expensive Integration
No Control of Brand Integrity or User Experience
Limited Opportunity for Monetization
Without Gloto – Expensive and Chaotic
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With Gloto – Brand Safe and Profitable
SMS
MMS
Email Attachment
Web Upload Form
IM
Smart Phone App
Smart Phone App(iPhone, Android, …)
Mobile Web (WAP)
PC Web (iframe)
Flash Widget
Mobile Messaging (SMS/MMS)
CMS (Drupal, Clickability,
Alfresco, thePlatform)
API(REST, SOAP, JSON)
Self-ServicePlatform• Moderation• Management• Distribution• Monetization• Analysis
UGC Sources UGC Destinations
Single Point of Control to
Manage All Social Media/UGC Activities
across Mobile and Web
(A specialized CMS for UGC)
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Company Overview
• Founded April 2005 by successful entrepreneurs
• Previous software products business sold to Fortune 50
company for ~$200M
• Headquartered in Wash DC
• Cash-flow positive (>500% revenue growth expected in
2010)
• Significant IP portfolio – patents awarded and pending
• Marquee client list and partner ecosystem
• Privately funded
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Gloto Customers & Partners
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Platform Layers of Functionality
UGC mashups, smart phone apps, mobile web, embedded advertising
and couponing
Analytics, moderation of submitted content, language/geo filtering,
visual spam detection, legal notices, copyright releases, etc.
Real-time ingestion and distribution of UGC multimedia data (mobile,
web, widgets)Core Services &
Infrastructure
Administration &
Moderation
Personalization &
Monetization
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Self-Service Interface - Moderation
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Geo-Targeting/Geo-Fencing of All Data
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Self-Service Interface – Gallery Widget
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Self-Service Interface – Mobile Web Designer
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Syfy: UGC iPhone App
Highlights
• UGC photo upload with commenting/rating
• Interactive map view with geo-tagging
• Newswire and RSS
• Video support
• Twitter connection
Featured on front page of iTunes/App Store
50,000 downloads & 3.5M mobile page views
in first week
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Terradax: Citizen Journalism
Highlights
• Geo-tagged real-time photos and video
• Search by “Nearest to Me”
• Interactive map view with drill-down
• Companion web view
• Comments, ratings, and reporting
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iVillage: UGC Photo Puzzle
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Oxygen: UGC Caption Contest
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Universal Studios: UGC Photo Mosaic
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Universal Studios: UGC Photo Mosaic
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Universal Studios: UGC Photo Mosaic
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Universal Studios: UGC Photo Mosaic
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Conclusion
UGC increases engagement and drives traffic
Use Gloto to manage and monetize everything
For a copy of this pitch: www.slideshare.net/gloto
Eric Conn
CEO & Co-founder
www.gloto.com