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GLOBAL FORWARDERS NETWORK NEWS

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2ND EDITION | GLOBAL FORWARDERS NETWORK NEWS 2ND EDITION | GLOBAL FORWARDERS NETWORK NEWSCOMBINED LOGISTICS NETWORKS1

Dear Forwarders,

Welcome to our second edition of the CLN Newsletter. Last month the CLN concluded the most successful CLN conference yet, with renewed friendships and new acquaintances ready to develop mutual business for the year 2013.

Prolific companies like Etihad Cargo and DP World London Gateway have been taking part as well and presented their newest product and services to the community of freight forwarders attending the 11th annual conference. You will find a detailed summary of the conference in this edition as well as success stories from one of our member who signed a deal with global conglomerate Hyundai Glovis.

We cannot emphasize it enough, that trust and respect are the essence of dealing with customers and suppliers alike, in our Group these form is part of our core values. While the CLN is rapidly growing, we make it a point to remain a small, focused and quality oriented network so that we can continue to forge lasting business relationships.

Happy reading!

Nils WalleDirector and Co-FounderCombined Logistics NetworksHongkongwww.combinedlogisticsnetworks.com

WHAT DIFFERENTIATES CLN FROM OTHER FREIGHT

FORWARDING NETWORK?

HOW TO GAIN CARGO BUSINESS THROUGH REFERRALS

CLN ASSOCIATED TO CONFEDERATION OF

INTERNATIONAL FREIGHT FORWARDING NETWORKS

CLN NEW MEMBER SINCE JANUARY 2013

CLN MEMBER CAPTURES MULTINATIONAL ACCOUNT

CLN SIGNS EXCLUSIVE MOU FOR WHITEPAPERS

CLN PATTAYA EVENT SUMMARY

MESSAGE FROM THE DIRECTOR 01

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CONTENTS MESSAGE FROM DIRECTOR

COMBINED LOGISTICS NETWORKS2ND EDITION | GLOBAL FORWARDERS NETWORK NEWS 2


CLN 11TH ANNUAL CONFERENCE IN PATTAYA THAILAND IS A SUCCESS!Combined Logistics Networks has concluded its 11th Year Annual conference with a success! Our 11th Annual Conference was held at Dusit Thani Hotel in Pattaya, Thailand last March 11-15, 2013. More than 150 forwarders from all over the world has joined our annual conference to know more about the network and strengthen their business relationships with fellow members of CLN.

Registration started on March 11, where everyone was encouraged to register and get their conference kits, which includes their portfolio folder, conference directory, giveaways, and copies of their scheduler itineraries. In the evening of March

Photo 1. A view of The Point, where we had our CLN Welcome Cocktail ReceptionPhoto 2. Tina Lin and Kenny Tsai of Unique Express Co. Ltd (Taiwan) with Gordon Bohnen of Calenberg Oversea Logistics (Germany)Photo 3. King Liow of Advanced Global Link Sdn Bhd (Malaysia), Wichien Rungpanya and Varangkana Laivut of Falcon Logistics Solution Co Ltd (Thailand), May Chen of SD Shenda Logistics Ltd (Cambodia), and Hendrie Sugijono of PT Pua Logistics (Indonesia) striking a group pose during the cocktail reception.

Photo 1. Anna Wang and Veronica Chen of Shenzhen Brightway Int’l Logistics Co Ltd, China and Jean-Philippe Huygen of Contralo, BelgiumPhoto 2. Vineet Agarwal of Ryal Logistics, India and Mark Millar, our keynote speakerPhoto 3.Orson Lim (left) of Alliance 21 Pte Ltd, Singapore, with Mo Cass of Afro Asian Logistics Pty Ltd (South Africa)

11, we had our Welcome Cocktail Reception at The Point, a function area in Dusit Thani overlooking the Pattaya beach. It was an evening of reuniting with old CLN members and meeting new ones.

COMBINED LOGISTICS NETWORKS 2ND EDITION | GLOBAL FORWARDERS NETWORK NEWS 2ND EDITION | GLOBAL FORWARDERS NETWORK NEWS3


On March 12, CLN director Nils Walle officially welcomed the delegates to the 11th Annual Conference of CLN. He also gave a speech about network updates and developments and handed

We have also given opportunities to DP World (Diamond Sponsor) and Etihad Cargo (CLN Airline Partner) to introduce their services and background of their company. Mark Millar,

On the afternoon of March 12 and the whole day of March 14, thousands of face2face meetings were scheduled between CLN delegates. Our newly improved Face2Face scheduler has made

Nils Walle giving the 10th Year Network Loyalty Award to Sandro Valentini of Eurofret Italia (Italy) and 5th Year Network Loyalty Award to Jeffrey Wannamaker of Pathfinder Logistics (USA)

Ben Kong of DP World (CLN Diamond Sponsor) and Nasir Shaban Mousa Sajwani of Etihad Cargo (CLN Airline Partner) giving their speeches about their company developments

Mark Millar giving a keynote speech on “Demystifying Logistics Outsourcing”. The presentation can be downloaded by clicking the link above.

CLN delegates during our face2face meetings.

out loyalty awards to those CLN members who have been with the network for 3 years, 5 years, 8 years, and 10 years.

it easier for our delegates to meet with their prospect delegates in terms of their specialization and services

our keynote speaker, discussed about “Demystifying Logistics Outsourcing – exploring and explaining LSP, 3PL, 4PL, and LLP”


Dinner Night Out was organized for all the delegates. We brought the delegates to a restaurant called Cabbages and Condoms Restaurant, where we had a sumptuous international buffet while having a good time with our fellow delegates.

On March 13, we brought our delegates to Coral island, a world-renown island which is a 30-minute speedboat ride from the hotel. At the island, delegates were given the time to try water sports activities or simply relax under the sun and have some

On March 15, we had arranged a city tour for the delegates who would want to explore Pattaya and its culture. Our first stop was at Nong Nooch Village where we watched a cultural show which

CLN Delegates at our Dinner Night Out at Cabbages and Condoms Restaurant

CLN Delegates having a relaxing time during our Island Tour

Group photo at the Nong Nooch Village, Pattaya


drinks with fellow delegates. Afterwards, Thai food was served to our delegates at Vientiane Restaurant, a local Thai restaurant located at mainland Pattaya.

showcased different aspect of Thai culture. We then went to Wat Yarnsangwararam, a temple under the King’s patronage.


NEW MEMBER ANNOUNCEMENT

31 New Members joined our network from January 2013 to April 2013!

Advanced Global Link Sdn & Bhd

PT. Samudera Naga Global

Transit Air Cargo Singapore Pte. Ltd.

Tony Warr International Pty. Ltd.

Click Logistics Sdn Bhd

Shenzhen Brightway Int’l Logistics Co Ltd

PACE Logistics

Minimal Logistics SAS

EFA Uluslararasi Nakliyat Ve Dis Tic Ltd Sti

Inchcape Shipping Services - Turkey

Super Flying Logistics Co. Ltd.

Royal Cargo Combined Logistics (Cambodia)

Seke Transportation Corp.

PLG Pela-Logistics Germany

Takhlees Clearing & Forwarding Co.

PSL Freight

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Malaysia

Indonesia

Singapore

Australia

Malaysia

China

Saudi Arabia

Colombia

Turkey

Turkey

China

Cambodia

South Korea

Germany

Bahrain

United Kingdom

Kenya

Vietnam

China

Kenya

China

Kenya

Kenya

Canada

Singapore

India

Australia

Taiwan

Russia

Spain

United Arab Emirates

COMPANY COMPANYCOUNTRY COUNTRY

CLN NEW MEMBER SINCE JANUARY 2013The CLN had a signature year in signing up new members in 2013! We are pleased to welcome the new partners to the group, and look forward to meeting them in Kuala Lumpur.

Express World Shipping

Integrate Logistics Co., Ltd.

Boldline Shipping Services Ltd.

Premiere Logistics (Shanghai) Ltd.

Alimann Logistics Limited

Alimann Logistics Limited (Branch)

Polimex Forwarding Corp.

Megaton Shipping Pte. Ltd.

Globezone Logistics Pvt. Ltd.

Australasian Mail Services Pty ltd

Unique Express Co. Ltd.

Matrix Logistics Ltd.

Across Logistics SL

Glorious Shipping LLC

Ningbo Sky-Wing Transport International Freight Forwarding Co., Ltd.


FEATURED MEMBER

CLN MEMBER CAPTURES MULTINATIONAL ACCOUNT

Air Star Int’l Co. is one of the leading freight forwarder in South Korea. The company started on Sept 1995 and joined the network on June 22, 2009. On 1995, one of their first clients to work with was kia motors.In 2002, the company became the official contractor of Hyundai Glovis. Hyundai Glovis is a total logistics company which is affiliate under Hyundai and Kia Motors group and in charge of all the export shipment of the company.

H.Glovis website : http://www.glovis.net/Eng/Default.aspxAir star co: http://www.airstarco.com/?module=Default&action=DefaultEn

For further information, please visit their website and H.Glovis website below.

Without ocean shipment, H. Glovis is contracting with local freight forwarder every year and expert auto parts and car knock down part using local freight forwarders. Recently, there are about ten (10) freight forwarders working H. Glovis and Air Star are one of them. Air Star Co were specializing export shipments to Africa division. The company is doing tremendous effort and giving their best to secure other area and expand their services.

Kyung-Bae Kim - CEOMyer Park - Director


GAINING BUSINESS THROUGH REFFERALS

HOW TO GAIN CARGO BUSINESS THROUGH REFERRALS

CUSTOMER

YOU REFERRAL

According to Jeffrey Gitomer, NY Times bestselling author, a professional motivational speaker and business trainer states, referrals are “the easiest sales to make but the hardest lead to get. You don’t ask for referrals, you earn referrals.”

You can earn these referrals by providing quality service to your customers that meet their expectations and acquaint others about the type of quality service you provide. Word of mouth marketing may occur anytime one of your current customers may recommend your business to someone else, who then on the basis of that recommendation. Feedbacks from you customer may increase your loyal customers and it will maximize your profit growth. A study conducted by the Goethe University Frankfurt and the University of Pennsylvania, on referral programs and customer value. The study found that referred customers were both more profitable and loyal than normal customers. Referred customers had a higher contribution margin, a higher retention rate and were more valuable in both short and long terms.

But going back to Gitomer’s quote, “You don’t ask for referrals, you earn referrals” and you do that by building a name and reputation in the business that people can trust.

References:1. “Referral Programs and Customer Value”, conducted by Phillipp Schmitt (Ph.D student at Goethe University Frankfurt), Bernd Skiera (Professor of Marketing, Goethe University Frankfurt) and Christophe Van den Bulte (Associate Professor of Marketing, Wharton School, University of Pennsylvania)2. http://EzineArticles.com/2959933

It will cost you 7 to ten times less to retain your loyal customers than it will to get new ones.

Your loyal clients will help you build business through word of mouth and this is free

Word of mouth is the best kind of marketing

Loyal customers will always buy regardless of any other factor

Loyal clients are more likely to have real money and allow you to charge more for your product or service

Loyalty=always buy=they tell others=pay higher prices=more money=the freedom to do what you love and earning the money you want.

WHY SHOULD YOU CARE ABOUT A REFERRAL MARKETING PROGRAM FOR YOUR OWN FORWARDING COMPANY?

TRUSTTRUST

INSTANT TRUST


CLN EXCLUSIVE WHITEPAPERS

CLN SIGNS EXCLUSIVE MOU FOR WHITEPAPERSWe are proud to announce that we have signed a memorandum of understanding with industry thought leader Mark Millar. The purpose of White Papers is to provide CLN Members insights for innovative business development.

In February 2013, CLN has initiated an effort to release a report or guide to help members understand issues, solve a problem or make a decision. This document we call “Whitepaper” is exclusively received by our members every other month. This document is superior for solving specific business problems. It may also include research findings and tips about freight forwarding issues.

Mark Millar leverages over 25 years of global business experience to develop and deliver enlightening keynote speeches, and to provide consulting, education and advisory services that create value for clients by improving the performance of their logistics and supply chain activities in China and the Asia Pacific region.

Supply chain outsourcing requires a collaborative management approach in order to successfully appoint and manage third party partners for the provision of logistics and other services. In such scenarios, success is all about multiple entities coming together for the purpose of successfully executing supply chain ecosystems in behalf of customers. We can expect further collaborative outsourcing developments in global chain ecosystems.

Where to find CLN Whitepaper? http://combinedlogisticsnetworks.com/pattayameeting/whitepaper1.php

WHAT’S INSIDE CLN WHITEPAPER FIRST ISSUE?


CIFFN.ORG

The Confederation of International Freight Forwarding Networks (CIFFN) is an International Non-Profit Organization founded at the 2011 and currently has 19 members which CLN is one of its proud members. CIFFN is built on consensus by Freight Forwarding Network Owners with the goal to improve the Freight Forwarders Networking Industry. The organization facilitates closer cooperation among network owners and has designed specific programs to achieve its goals.

What is CIFFN?

For more information: http://ciffn.org/

Live payment default prevention system shared across participating CIFFN members

Quality screening process for Freight Forwarding Networks and annual maintenance of quality standards

Conference workshop/education programs specifically designed for CIFFN partners

Support and growth programs for Networks

SOME IMPORTANT PROGRAMS INCLUDE:

CLN ASSOCIATED TO CONFEDERATION OF INTERNATIONAL FREIGHT FORWARDING NETWORKS


UNIQUE SUCCESS OF OUR NETWORK

WHAT DIFFERENTIATES CLN FROM OTHER FREIGHT FORWARDING NETWORK?

Business development is our core value. It’s important that our members engage with each other and develop business. We are the only network to have a ‘CARGO MILES’ program in place, where shipments within the network are rewarded with USD 10/container USD 0.1/kg - members can claim back their membership fees from the CLN – Terms apply.

As opposed to the majority of other networks, we are a reliable and serious community of active forwarders. The network has been established since 2002 in Hong Kong and managed by neutral and dedicated Industry professionals. We are not a supermarket of forwarders, instead we are a quality oriented network with over 200 proactive members, amongst 183 offices in 163 countries.

The live payment monitoring system allows our CLN Secretariat to capture any late-payment incidences and inform the network of any irregularities. All members are sent a monthly PDF of the Network Security Agency list which highlights the updated status of every member. By having this system in place we are able to vastly reduce the networks exposure to wrong-intended forwarders and keep our striving community of forwarders going.

Forwarders are part of multiple networks nowadays; CLN stands out to be one of the more established networks in the freight forwarders world. What differentiates CLN from other freight forwarding network?

FIRST NETWORK TO OFFER ADDITIONAL PROFIT SHARE - CLN CARGO MILES PROGRAM:

LONG ESTABLISHED GLOBAL NETWORK WITH ACTIVE RELATIONSHIPS:

MOST ADVANCED PAYMENT MONITORING SYSTEM

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