glen gilmore - protecting your business with social media guidelines and policies
TRANSCRIPT
Protecting Your Business with Social Media Guidelines & Policies
Glen Gilmore, Esq.| Gilmore Business Network @GlenGilmore
DISCLAIMER & WARNING: NOT Legal Advice
Social Media: “It’s all fun and games…til the lawyers show up….”
•You are creating a permanent record•Deleting doesn’t work•You may have a special duty to archive
The Law is the Law.
Who’s Your Regulator?
New Media Requires New Rules
FTC Revised Endorsement Guidelines:
16 C.F.R. Part 255
•“Material Connection”•“Conspicuous Disclosure”•“Case-By-Case Review”•Policy/Inform/Train/Monitor
The Right to Tweet…Facebook…And The Right to Use Social Media for Hiring - & Firing
Takeaways: Crisis Mitigation
•The Law is the Law•The Law is Evolving with Social Media•Know Your Regulators•Update Your Policies, Train, Audit
