glassdoor employer branding summit presentation: arie ball and anthony scarpino

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Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Arie Ball and Anthony Scarpino's presentation from the big day.

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  • 1. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit

2. About Sodexo Leading provider of Quality of Life Services Integrated services based on over 150 professions Present in 80 countries with 420,000 employees,revenue 18 billion euro 20th largest employer in the world Sodexo USA has 120,000 employees located inmore than 9000 facilities with $8.8 billion revenue Innovative service solutions: Food Services Clinical Nutrition Environmental Services Facilities Engineering Energy Management Clinical Technology Management Centrally managed Talent Acquistion since 2004 Virtual recruitment organization of 94 5500+ management & professional hires per yearConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 3. To contribute to the success of Sodexo by attracting andrecruiting a highly talented and diverse workforceWe create a competitive advantage for Sodexo by recruitingthe best internal and external performers who fuel the growththat creates extraordinary career opportunities for our people.Driving forbusinessresultsPlanning,Process andinfrastructureEveryone isa recruiterEmploymentbrandingSourcing aqualified &diversecandidatepoolConfidential and Proprietary Glassdoor, Confidential and Proprietary Glassdoor, IInncc.. 22000088--22001144 #GDSummit 4. Sodexos Foundation for InnovationAlign talent strategy with the business strategyA culture that is open to risk & not afraid to fail Invest in technology, training & professional developmentA performance culture that values customers, team work& innovation, celebrates best practices & measures andrewards resultsConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 5. Examples of 21st Century Recruiting at Sodexo:Its About ConnectingEmploymentBrandingSocialNetworkingCollegeRelationshipsAlumniRecruitingNewTechnologiesMilitaryRecruitingGeographical& FunctionalEmployeeReferralDiversitySourcingFuture LeadersInternshipExternalRelationshipsSocial NetworkingBloggerGlassdoorLinkedInTwitterFacebookYouTubeFlickrGoogle+PinterestIntegrated Web PresenceCareer SiteJob Family MicrositesVeterans MicrositeAlumni MicrositeJob Search AppMobile m.sodexo.jobsConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 6. Second-LifeCareer Fair.Real-Life Jobs.Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 7. Pioneer Social RecruitingConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 8. Social Media Utilization Survey FY 2012 Hires46% of 2012 hires used one or moreSodexo social spaces to search forjobs or prepare to interviewINTERNAL HIRES 41% used one or more Careers blog was most read and mosthelpful (26%) Other Most Used: Microsites (15%) Career Connections (10%) LinkedIn (5%)EXTERNAL HIRES 53% used one or more Microsites (26%) were most used Careers blog was most helpful (22%) Other Most Used:500450400350300250200150100 LinkedIn (13%) Google+ (8%) Career Connections (7%) 0500 0.5 1 1.5 2 2.5 3 3.5BlogMicrositeseNewsLinkedInGoogle+FacebookTwitterYouTubePinterestFlickrInternal(981)External(612)Total(1593)FY2012 HiresSocial Media UtilizationConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 9. The One Thing That HR Wants for theHolidays - by Tim SackettIm sure a bunch of HR Pros would ask for a newemployment brand! Oh to be as sexy as Google,Zappos or Sodexo wouldnt that be a wonderfulenvironment to work in HR? Life just seems easierwhen you work for a sexy brand. 10. College / AssociationRecruiting& Career FairsCareer Center(Kenexa)SodexoUSACareersInternetJob BoardsPrint &TacticalAdvertisingDirectSourcingGoalCreate our own highquality, targeted talent poolMinimalBrandPresence 11. ExternalCommunicationspage 12VeteranMicrositeHousekeepingMicrositeFacilitiesMicrositeDietitianMicrositeAlumniMicrositeIS&TMicrositeCulinaryMicrositeFlickrProfileTwitterProfileLinkedInGroupYouTubeChannelFacebookFan PageCareersBlogReality ReelsVideo ContestIndustryBlogsC@reerConnectionsPrint &TacticalAdvertisingRecruitereCardsHolidayeCardsRecruiterProfilesEmployer of ChoiceAwardsInterviews, Lectures& Panel DiscussionsCollege & AssociationRecruitingGlassdoorProfileInternetJob BoardsJob SearchWidgetRefer aFriendStar FinderReferralSodexoUSACareersCareer Center(iCIMS)CRMAvatureDirectSourcingBrandPresence 12. Network with past, present and future employeesConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 13. The Business Case for Mobile Strategy Mobile web usage is projected to increase 17 foldfrom 2011 to 2016 While 86% of job-seekers use smartphones to searchjobs, only 20% of companies have mobile careersites 60% of mobile users will abandon a non-optimizedprocess Including mobile apps, more people access the webusing mobile devices than PC Some social networks estimate that 70% of theirtraffic comes from mobile devices and apps 14. Worldwide, more people use mobile phones than use a toothbrush(Michael Becker, Mobile Marketing Association) 15. Planned or not, mobile traffic is being directed to yourcareer site. Are they finding a dead end?From Q4 2010to Q4 2011,mobile webtrafficincreased102%40% of allSocial Mediatraffic is viamobile device 16. The Sodexo USA Careers Site is.Invisible to a Mobile Devicewww.Sodexo.jobsConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 17. A mobile optimized career site provides the foundation for anintegrated mobile job search experiencehttp://m.Sodexo.Jobs 18. No apply should not mean good bye.Cultivate a talent community with mobile and desktop communications.Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 19. @SodexoCareers Latest TweetsCatch Up with SodexoCareers on FacebookWatch Read Sodexo Sodexo CareersCareersfollow, reply, retweetYouTube Latest Blog ChannelPostGet in the Know. Search. Connect. Apply 20. Join TalentCommunityNetwork onSocial MediaVisitm.Sodexo.JobsCreate CCProfileSearch Jobs!Create PushNotice JobAgentsCreate AlumniProfileConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummitLog intonetwork IDSearch 30%more JobsCreate a JobAgentsMake aStar FinderReferralApplyLog into CCProfileApplyLog intoProfileSearch 10%more JobsCreate JobAgentsApplyExternal Candidate 21. Going Mobile with an IntegratedRecruitment StrategyMobile Website(m.sodexo.jobs)Mobile Apps(iPad, iPhone,Android, BB)Organic & Direct(Search, Job BoardsSocial, etc.)Log In & Apply 22. Mobile Sodexo Careers by the numbersMobileVisitors2010 4%2011 6%2012 14%2013 17%JobsAppYear 110,870downloads69 hires12 moscandidatepostings4200201020,500pageviews/month201147,200pageviews/month2012180,000pageviews/month2013247,000pageviews/month10%Blog14%YouTube40%LinkedIn50%JobsApp FacebookYear 220,430downloads226 hires6 moscandidatepostings90018 moscandidatepostings900024 moscandidatepostings13,10044%of TalentCommunitySubscribers55%of hires areinternaltransfers &promotions 23. Expanding Mobile CapabilitiesEmploymentbrandingOn the web Responsive design websites andcareer center portalswww.SodexoFacilitiesJobs.comIn the app Map view of job search results Added social media channels andability to interact Share jobs on Twitter, Facebook orby email In app Star Finder referrals Expanded metrics tracking Branding and cosmetic updatesConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 24. IntroducingQue SocialConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 25. Star Finder Sodexos Employee Referral ProgramThe Benefits Improved quality of hire Strong retention rate Decreased cycle timeSourcing aqualified &diversecandidatepoolProgram Highlights Mobile compatibility Targeted campaigns to solicitreferrals 30, 60, 90 day emails to newemployees from recruiter Anniversary eCard (years 1-5 & 10)57% higher retention of Star Finder vs.external hires over a 3 year period.Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 26. Reconnexions Sodexos Alumni CommunityThe Benefits Higher quality of hire Faster time to productivity Strong retention rateSourcing aqualified &diversecandidateProgram Highlights Dedicated talent community andwebsite Alumni feature stories and blog series Professional development webinars Dedicated portal w/access to more jobsNew Features Leverage HiPo data of alumnipoolReconnexions Membership of 7000+44% higher retention of alumni vs.external hires over a 3 year period.Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 27. Employment Branding Initiatives Employment Launch job description video series on job postings andjob boards. Test Google Glass and identify opportunities to use inbrandingoperations and/or employment branding. VideoMobileNew MediaInnovationConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 28. BUILDING OUR EMPLOYMENT BRANDNews OutletsBeyond Job BoardsFirms Enlist MoreRecruitersRecruiters RethinkOnline PlaybookAggressiveApproaches WinPassiveCandidatesTwenty-One TopTwitter TipsSorting technology turnstalent search into a scienceBlog: Working the Room Reading ListTrade Journals/BlogsJob SeekersWait in Heat forJob FairJob ShopSodexo is Hiring!(3.6 million viewers)Boost Your Careerwith Social MediaWorkplace 101:Tory Johnson'sTips for How toAsk for A RaiseBooksForthcomingBooks:HeatherHuhman onGen YDaisyWrightsTell Stories,Get HiredTim Sackett s EmploymentBrand Blog placed Sodexo inthe company of Google andZappos in The One ThingHR Wants for Christmas.Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 29. Internal Mobility Requires a Cultural CommitmentConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 30. Improve Process Efficiency & EffectivenessComprehensive Process Review Peer and Corporate Executive Boardbenchmarking Hiring manager, recruiter and HR surveys &focus groups Award submission feedbackStartwire #9 Most Responsive EmployerPotentialPark #1 Social Media InteractionDirect Employers Association #1 Technology iCIMS assessment Candidate experience surveys Recruiter Toolbox consultingIn addition to the efficiency, our goal is tocontinually validate that our process andinterview questions are predictive.Planning,Process andinfrastructureConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 31. Its a TEAM EFFORTConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 32. Teams & Task ForcesAvatureImplementation TeamAvature Super Users Team Scott Sherman Heather Thomas Chlo Rada Sally Bristol Anthony Scarpino Amber Almeida Amy Brooks Susan Foreacre Mindi Gale Tracie Hoffman Christine Turkal#SodexoTAC Neil Kilgallon Debbi Oryszak Yvonne Schuster Janet Stoberl Suzanne Thompson Jennifer Tschilar Coral Zelachowski Heather Thomas Chloe Rada Sally Bristol Scott ShermanConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 33. Teams & Task ForcesDiversity Sourcing Team Suzanne Thompson Adriana Gonzalez Jan Stoberl Angela Kerkman Kristen Strohmyer Heather Thomas Rita Sanders Judy Hall Scott Sherman#SodexoTACMilitary Sourcing Team Mark Stewart Rachel Stamm Amy Taylor Tracie Hoffman Tami Carter Pat Moore PadmaDurvasulaEnlightenment Program Mark Stewart Jennifer Tschilar Bud Mason June Thompson Suzanne Thompson Neil Kilgallon Krystle Lincoln Sherie ValderramaConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 34. Teams & Task ForcesStar FinderEBRG Champions Mark Stewart Bina Vachhani Darla Mayse Michelle Robinson Suzanne Thompson Suzanne Harvey Debbi Oryszak Susan Foreacre Amy Davin Cho Lorna FullerStar Finder Team Trisha Gary Chlo Rada Rita Sanders Trish Freshwater Lisa Garden Kristen Jacobs#SodexoTACStar Finder Hires Neil Kilgallon (11) Jo Klingberg (7) Mindi Gale (7) Bina Vachhani (6) Kathy Emmart (6) Maria Houchins (6) Patti Daiber (6)Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 35. Employee Business Resource Group LeadersAALF Michelle Robinson Suzanne ThompsonCross Market Diversity Council Debbi Oryszak Amy BrooksHONOR Helen WinteriGen Lorna Fuller#SodexoTACSOAR Benjamin HuhnPANG Bina Vachhani Suzanne Thompson Amber AlmeidaSOL Sherie ValderramaWiNG Debbi Oryszak Jennifer TschilarConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 36. NSMH#SodexoTACNSMH Planning Committee FY 2013Derren ThompsonShane Tirpak, ChairGina Smethurst, Co-Chair Marilyn Scheff Nanette Harty Maria Houchins Sandy Joiner Pat Moore Jennifer Macias Judy Hall Ayershia Dastgir Chlo Rada Michelle RobinsonNSMH Regionals FY 2013 Michelle Robinson Derren Thompson Colleen McKie Suzanne ThompsonConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 37. Rachel Bargiel Daniela DeLuca Padma Durvasula Trish Freshwater Lilibeth Garcia Adriana Gonzalez Autumn McReynolds Chlo Rada Michelle Robinson Marilyn Scheff Amy Taylor Coral Zelachowski Kristen JacobsNSMH#SodexoTACNSMH Planning Committee FY 2014Co-Chairs: Debbi Oryszak and Derren ThompsonNSMH Regionals FY 2014 Michelle Robinson Derren Thompson Colleen McKieConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 38. Teams & Task Forces Sandy Joiner Jeanne Strassburger Shanda Jenkins Shane Tirpak Bina Vachhani Tami Carter McNulty Lisa Curry Amy Brooks Judy Hall Lilibeth Garcia Suzanne Thompson Jennifer Tschilar Derren Thompson Helen Winter Jennifer Macias Sharon McNeeley Maria Houchins Colleen McKie Doreen Settles Rahel Hagos Robyn BloombergFY13 Top College HiresAmy Davin Cho (16)Tami Carter McNulty (8)Colleen McKie, DaniellaDeluca, Debby Oryszak,Karen Graham (5)Maria Houchins (4)Doreen Settles, GregYork, Helen Winter,Suzanne Thompson (3)#SodexoTACCollege Recruiters Organized forWorld Class New Hires (CROWN) TeamConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 39. Teams & Task ForcesSocial Job Sharing Amy Brooks Lisa Curry Mindi Gale Karen Graham Maria Houchins Jo Klingberg Rachel Stamm Jan Stoberl Shane Tirpak Bina Vachhani Angela Wilson Darla MayseLanguage Skills Amy Brooks Daniela DeLuca Lilibeth Garcia Adriana Gonzalez Amy Taylor Bina Vachhani#SodexoTACCountry ClubChef SourcingCountry ClubChef Sourcing Amy Brooks Padma Durvasula Karen Graham Angela Kerkman Helen Winter Coral ZelachowskiConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 40. Teams & Task Forces Arie Ball Cathy Barton Anthony Scarpino Sherie Valderrama Dave Stocke Elina Mathieu Alain GlehelloATS CandidateRanking Project Team Suzanne Thompson Jennifer Macias Gina Smethurst Cathy Barton Anthony ScarpinoHM InterviewScheduling Team Andrew Wagle Gina Smethurst Trisha Gary#SodexoTACBackground Check Integration TeamConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 41. Teams & Task ForcesVirtual StarNominationCommittee Cathy Barton Andrew Wagle Emily Feury#SodexoTACBrand AmbassadorNominatingCommittee Chlo Rada Emily Feury Trisha Gary Anthony ScarpinoQue SocialAdministrators Karen Graham Michelle Robinson Emily Feury Trisha Gary Trish Freshwater Autumn McReynolds Kristen Jacobs Chlo RadaConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 42. Brand Ambassadors Rod Pollard Alberto Ortega Margaret Mangan Padma Durvasula Jen Boisvert Jeff Avery Nina Crowley Katie Greeves Bruce Squibb Jillian Butt Colleen McKie#SodexoTACGuest BloggersRecruiter Series Bloggers Jen Macias Amber Almeida Bina Vachhani Doreen Settles Karen Graham Tracie Hoffman Nanette Harty Suzanne Thompson Jennifer Tschilar Andrew WagleConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 43. Brand Ambassadors of the Month Debbi Oryszak Jan Stoberl Kristen Strohmyer Kathy Emmart Tracie Hoffman Helen Winter Yvonne Schuster Mindi Gale Jen Macias Neil Kilgallon#SodexoTACConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 44. Career Connections NewsletterTrish Freshwater, EditorTeams & Task Forces#SodexoTACFY 2013 Amber Almeida Scott Sherman Derren Thompson Karen Graham Helen Winter Maria Houchins Darla MayseFY 2014 Amber Almeida Lisa Curry Karen Graham Darla Mayse Derren Thompson Helen WinterConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 45. TrishFreshwater FacilitiesRecruitmentTeam GinaSmethurst SarahHuff SuzanneThompson EmilyFeury DarlaMayse BinaVachhani LornaFuller AndrewWagle ShandaJenkins ChloRada KristenJacobs AutumnMcReynoldsTeams & Task Forces#SodexoTACMicrosite Subject Matter ExpertsConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 46. Organization Committees & Leadership Derren ThompsonUMES Advisory Board & MorganState Hospitality Program Board Lorna FullerDietetic Technology Advisory Board;NOBIDAN Chair; Academy ofNutrition Nominating Committee Arie BallMFHA Board, ERE & HCI AdvisoryBoards, Workforce ManagementAdvisory Board Bina VachhaniIndian Academy of Nutrition andDietetics Group#SdexoTAC Tami CarterFrederick County SHRM Suzanne ThompsonWFF Social Media Committee Darla MayseJunior League of Memphis Krystle LincolnToastmasters Sargent at Arms Chlo RadaSTAR Chicago Amber AlmeidaCWEEL Chapter Representative Sherie ValderramaACF Certification BoardConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 47. Sodexo Committees & Leadership Krystle LincolnMember, HQ Professional Engagement ProgramHQ HR Action Team Member Amanda St JohnFlexibility Implementation Taskforce 2013 Setoria KeyMember, HQ Professional Engagement Program Amy BrooksMidwest Diversity Champion Jennifer TschilarHQ Employee Engagement Team#SdexoTAC Confidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 48. Department Call Presenters Cathy Barton Nanette Harty Suzanne Harvey Amy Brooks The Clinical Team Recruitment Managers Anthony Scarpino Benjamin Huhn Sherie Valderrama Suzanne Thompson Neil Kilgallon Michelle Robinson Derren Thompson Shane Tirpak Chloe Rada Scott Sherman Gina Smethurst Heather Thomas Arie Ball Rita Sanders Amanda St John Debbi Oryszak Team Garden TALA Cohort Groups June Thompson Steven Terry Philip Martin Amanda Barron Diversity Sourcing Team Darla Mayse Setoria Key Brian Fish Bill Yaglou Bill Anstee Tracie Hoffman Robert Triplett Rachel Permuth- Levine Sarah Jackson J Atkinson Heide Tabscott Team Valderrama Pat Michaels Kathryn Smyles Tim Reddington Jessica Albere Strategic Sourcing Team Bonnie Green Lisa Fortna Tina Burke Jennifer Macias Amy Davin Cho David Simpson Alie Fetterman Elaine Henry Karen Dutton Suzanne Harvey Jennifer Tschilar Trish Freshwater Tammy Holland Jeanne Strassburger Lisa Garden Apryl Fleming Sue Black Judy Hall Andrew WagleConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 49. Good Enough Never IsConfidential and Proprietary Glassdoor, Inc. 2008-2014 #GDSummit 50. Thank YOU!Arie BallVice President Sourcing & Talent Acquisition@Arie_BallAnthony ScarpinoSenior Director Talent Acquisition@SodexoAnthonyAmy BrooksRecruitment Manager & Poet Extraordinaire@SodexoAmyB