how to battle bad glassdoor reviews
TRANSCRIPT
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
How to Battle Bad Reviews
on Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Featured Speaker
Lisa HoldenEmployer Engagement
Manager at Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
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A FREE Employer Account Can Help
Visit employers.glassdoor.com
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Reviews On Glassdoor
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Examples: CEO, HR, PR or Marketing Professionals
Who Should Respond?
Anyone at
your company
who is in a position
to speak
on your behalf.
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How Often Should I Respond?
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of Glassdoor members read reviews
before speaking with a company or
person in charge of hiring.
Why Respond to a Bad Review?
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Bad Reviews Are Good for Business!
of consumers trust reviews
more when they see both
good and bad reviews.
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Tip #1: Be Professional
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of consumers who experience a quick and
effective brand response on social media are
likely to recommend that brand to others.
Responding to a Bad Review Shows that You Care
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of organizations suffer from
a deficit in recognition according
to a recent Bersin study.
Saying Thank You Shows You Are Listening
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Bad Reviews Provide the Opportunity for Authenticity
Nobody Is Perfect
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of employees say new job realities
differ from expectations set during
the interview process.
Set Expectations Up Front by Being Authentic
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Benefits of Responding to Reviews
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1-800 Contacts Case Study
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Lisa Holden
@GDforEmployers