glamoureux business plan:branding strategy-1
TRANSCRIPT
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Table of Contents
Executive Summary 3 Marketing Analysis 4 Industry Description and Outlook 4 Customer Profile 4 Competitive Analysis 5 Management Plan 6 Merchandising/Service Plan 9 Web Plan Summary 10 Marketing Plan 13 Market Penetration 13 Financial Plan 16 Retail Operations 23 References 25 Appendix 26
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Executive Summary Glamoureux prides itself on providing women in the Chicago area with a luxurious, in-home beauty experience to cater to their lifestyle needs. As a “house call” type beauty business, Glamoureux has the ability to target women ages 22-70 with varying lifestyle needs. The unique feature of providing house-based appointments at the client’s convenience allows Glamoureux the ability to deliver a truly personalized experience. Providing hair and makeup services, clients can request appointments at any time of the day, seven days a week performed by trained stylists. Within the industry, there is a lack of personalized services that truly cater to the busy and sedentary lifestyles of women within this age group. As of now, there are no beauty services in the Chicago area that allow women to request specific appointments, at their convenience, in the comfort of their own home. This opportunity for Glamoureux to step in and fill the time and need gap presented by these women has the ability to create an extreme competitive advantage against standard salon and spa businesses.
Since my target market ranges from women ages 22-70, I will utilize different marketing strategies to cater to the varying ages and lifestyles. Two communications channels – interactive/internet marketing, and direct marketing – I will successfully be able to build a strong connection to both the younger and older women within my target market.
Initially, the total start-up costs for Glamoureux are approximately $23,618. $3,000 will be allocated from personal equity investment, and $10,000 will be borrowed in loans. As a result, $10,618 will need to be acquired in order to successfully start Glamoureux.
The success of Glamoureux relies on the implementation of efficient marketing, management, merchandising, financial, and retail strategies. By hiring a professionally trained staff that meets the criteria outlined by myself as the entrepreneur, Glamoureux can grow as a reliable beauty-service in the Chicago area. This one-of-a-kind business has a competitive advantage amongst standard beauty salons based solely on the fact that we cater to the personal needs of every client. Whether this woman lives a hectic life, or a calm one because of health issues, Glamoureux can be expected to cater to the each and every beauty need that these women desire. By delivering excellent customer service, boasted services, and unique experience, our clients will be sure to help in the growth of Glamoureux, and contribute to the overall success expected within the first year of operations.
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Marketing Analysis Industry Description and Outlook The beauty industry has grown exponentially over the years, with projections that claimed 8.5% in 2014 (sbdcnet.org). According to directsellingnews.com, much of the industry’s growth is occurring in emerging markets. Revenue growth is expected to improve over the next five years, rising at an average annual rate of 3.2% to $58.7 billion by 2019 (sbdcnet.org). Industry profit is also expected to see gains, which could encourage more new businesses to enter the industry. One interesting aspect of this industry that directly correlates to Glamoureux is personal care services. Larger and older households are the best customers of these services, ages 35 to 64, spending 8-14% more than average on these services. Major customer groups within this industry include young adults aged 18-25, householders aged 35-64, and elders living at home alone or with a spouse (sdcnet.org).
Customer Profile Intended Customer The intended Glamoureux customer is a woman aged 22-70 who has an appreciation for beauty. The younger woman is confident and fearless, and looking good is an important virtue to them. They have a college degree, busy lifestyle, and active social life. These customers are in Chicago to fulfill their career dreams and successful life in the city. The older woman is either still working or recently retired. These women still have an active social life, attending lunch dates with their church friends, or staying busy with family reunions and community activities. Though older, these women still have an appreciation for their appearance, if not more than those of the younger market. They have years of beauty routines behind them, and want to maintain a fresh, put-together appearance every time they go out. These women live in the suburbs of Chicago, with family nearby. This may seem like a large size for a target market, however, it caters to both the modern and classic woman in today’s society. The critical needs of my potential customers start with convenience. For the younger woman in my target market, their busy work schedules and hectic lives need a convenient relief when it comes to maintaining their appearance and their budget. For the older woman, who has health issues, or sometimes is unable to leave her house to make it to a salon, the convenience of a personal beauty service can make a world of difference on their appearance and their budget. All women in this age group need a convenient service that is light on their budget, as they have other needs that require more financial attention. Beauty is still important to all of these women, but they aren’t willing to spend hundreds of dollars on hair and makeup. Buying Behaviors In terms of buying behavior, the women in this age group spend 58 percent more than average on hair care products (sbdcnet.org). Most other purchases of this age group revolve around health needs, such as medicine, appointments, insurance, gym
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memberships, etc. This age group is willing to spend money on their appearance (clothes, hair, makeup, etc.) but not at an unreasonable amount. A lot of women in this age group make purchases for their family members and children above themselves. Target Market & Size The younger portion of my target market, women ages 22-45, is currently the largest population of the Chicago area. The older portion of my target market, women ages 45-70, is currently the second largest population of the Chicago area (census.missouri.edu). The forecasted market growth for this group is expected to increase, as more young people are flocking to the metropolitan areas while the older women reside to the quieter suburbs to start a family, or spend more time with them. Competitive Analysis Competition by Service and Segment My two biggest competitors will be local salons, and a newly established business Nora. Local salons have a large market in the Chicago area, while Nora caters to suburbs of Oak Brook, Glen Ellyn, Wheaton, Naperville, and St. Charles. These local salons already have an established clientele base and storefront that also sell beauty products. However, these salons make it difficult to schedule an appointment that works with your busy schedule, or inability to leave your home. Nora is a business very similar to Glamoureux that was recently developed. They provide hair, nail, and body services in your home or office, however, Nora’s prices are higher, and they only cater to a select region of suburbs. SWOT analysis can be found on the following page.
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SWOT Analysis Strengths
• Lower prices • Urban and suburban catering • Unique atmosphere (host at-home
beauty parties, etc.) • Professionally trained staff • High efficiency • Convenience
Weaknesses • New business • Limited services • Financial limitations • Limited market presence
Opportunities • Low prices in comparison to
competitors • Market growth • Increasing industry trends • Increasing need for convenient
services • Rising income levels • Increasing web appearance
Threats • Economic slowdown • Localized, established businesses • Competitor’s long history • Limited barriers to entry • Consumer lifestyles
Figure 1.1
My competitive advantage is trending beauty services offered at your convenience, in the comfort of your own home, at great prices. The wide, area coverage of Glamoureux allows clients living in both the urban, and suburban areas of Chicago to experience what Glamoureux has to offer, without waiting to get into their local salon.
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Management Plan Business Structure Glamoureux will be an LLC business. The business structure will consist of a full-time management team, including myself as the Owner, and a Service Coordinator. Other employees of Glamoureux include a part-time Assistant to the Service Coordinator, and a team of 6, professionally trained, full-time stylists to perform hair and make-up services. Descriptions and responsibilities of these positions are listed below. Management Team Owner (Myself) Full-Time Approx. Salary: $30,000
• Maintain business, marketing, and “bookkeeping” segments
• Little experience performing hair/makeup services allows need to hire “dedicated team of stylists, and a coordinator to oversee the appointments.”
• Handle marketing and overall “face” of the company
Service Coordinator Full-Time Approx. Salary: $20-27,000 Incentives: 80% discounted services
• Experience in customer service, knowledge of the beauty industry, and ability to stay organized and effectively communicate
• Monitor appointment requests online and ensure stylists are available to cater to client needs
• Handle stylist’s appointments; keep appointment books organized (time, availability, etc.)
• Ensure all styling/makeup products are in excellent condition, and place orders to State Beauty Supply vendor when necessary for replenishment or replacement
• Work with owner to organize special events, announce promotions, and assist in handling social media platforms/web presence
Figure 1.2
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Other Employees Assistant Full-Time Wage: $8 hourly Incentives: 50% discounted services
• Report to Coordinator • Responsible for handling
appointment requests when coordinator is not available or needs assistance
• Answer emails, questions on social media, and assist with order placement for styling products and beauty supplies
• Great communication skills, general knowledge of services offered, and ability to multi-task
• Can be high school/college worker looking for part-time position to make extra cash
Stylist Full-Time; some Part-Time Wage: $12 hourly Incentives: Paid-time off/gift certificate if meet sales goals; discount at beauty supply stores (including our vendor – for styling products, cosmetics, tools, etc.).
• Cosmetology License under state of Illinois
• Prior experience in hair salon, within beauty industry, or as recent graduate of cosmetology school
• Excellent knowledge of beauty products, hairstyles, and overall beauty trends
• Personable, hair and make-up experts (both; not just one or the other)
• Valid driver’s license (responsible for driving to each appointment)
Figure 1.3
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Merchandising/Service Plan Special Benefits Glamoureux is a beauty-service business, with services ranging from hairstyling to makeup applications. These services can be requested for special events, or just on a daily basis for women with an event that requires them to look their best. Suppliers As a service-based company, we will need to utilize styling products, styling tools, and makeup in order to perform these services for our customers. These products will not be for sale to the customer, only for the professional use by our stylists. These styling products, tools, and makeup products will range from brands such as Hot Tools, Chi, Redken, MAC, Bare Minerals, and even drugstore brands including Neutrogena and L’Oreal. As a personally-owned, small business, these products will be purchased from Ulta Beauty, and from the Illinois State Beauty Supply. As a mass retailer of beauty products, Ulta has the ultimate selection for our service needs, and offers large discounts to salon owners/workers. The majority of our makeup products will be bought through Ulta, as they carry the biggest selection of the brands that we would like to use. We will also be pairing up with State Beauty Supply for the ability to purchase mass amounts of styling products and heat tools at an amazing discount. Services and Prices The services that Glamoureux offers can be divided into two categories, with several sub-categories. These services and their prices are listed below:
Hair Styling
Prices
Blowouts $25 Braids/Intricate Styles $35 Updos $50 Make-up Application
Prices
Airbrush $40 Powder/Mineral $25
Figure 1.4
To promote Glamoureux and build clientele, we will be implementing several markdowns for different occasions/services. We will implement a 25% discount off of a client’s first service, and 50% off of their first special event (bachelorette party, bridal party, prom, etc.) that they book with Glamoureux. Glamoureux will also implement a Client Referral Program. This program allows Glamoureux clients to pass along our business card to a friend, colleague, family member, etc., and when this card is presented at their next appointment, they will receive $20 off their service, and the client that referred them will receive $20 off their next service as well.
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Web Plan Summary Services Offered On Site When clients visit www.Glamoureux.com, the homepage will consist of a variety of images and links to inform clients of our services. From the homepage, the client can click on links along the top to re-direct them to a “Book Appointment”, “Styles”, “Press”, “Gift Cards/Parties”, “How It Works”, and “About” page. Website Overview Along the bottom of the homepage, links are also provided to allow customers to “Contact” management, read through a “FAQ” page, and read over our “Terms and Policies” page. There will also be links to direct clients to our social media platforms (Facebook, Instagram, Twitter, Pinterest), as well as our Glamoureux Blog. A visual of the Glamoureux homepage can be seen below.
Figure 1.5
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Booking an Appointment By clicking on the “Book Appointment” link on the homepage, clients will be re-directed to a page listing the scheduling instructions and tools needed to book an appointment. A calendar will be provided, allowing the client to select date/time of service needed. After selecting their date, clients will be provided with visuals of hair/makeup styles we offer, with the option to choose which one they would like to receive during their appointment. Clients do not have to select one of the images, and can upload a picture of their desired style as an alternative option. After selecting or uploading their desired hair/make-up style, the client will then input their name and address of the location where this service will be performed. Once the client has overlooked their appointment summary, they will then be re-directed to a payment page. They can pay with credit, gift cards, or insert promotional codes at this time. The client’s card will not be charged until during the time of their appointment, however. The client will then be provided with another summary of their appointment, and can then confirm. They will receive an email confirming their appointment, as well as the name/contact information of the stylist that will be catering to them. Web Development and Hosting As a beginning business, I will be utilizing GoDaddy.com to host and develop my website. Their low costs, and award-winning support provides me with the ideal guidelines to begin my business online. Their “Ultimate” package is $7.99/month, and offers unlimited bandwidth, websites, and storage. They also provide me with a premium DNS management tool, and 1 year SSL certificate (GoDaddy.com). Website Costs Since most of the costs will be included in the membership with GoDaddy.com, there are a few other costs that will be required to develop and maintain the website. In providing photographs of the styles/images that we provide, professional images will be needed to display these styles to the clients on the website. The taking of these photographs can range anywhere from $100-$200, and can even be taking by a friend or myself. I will be maintaining the website, along with a Gmail account linked to the site. Content provided on the website will be updated by myself, along with support from GoDaddy.com. Another large cost component of the website will be the production of links to social media and a blog. Having links to our social media pages (Facebook, Twitter, Instagram, and Pinterest) will cost anywhere between $5000-$2000. To host a link for our blog, the cost will be within the same range. SalonBooker In order to keep track of appointments on a day-to-day basis, the Service Coordinator and myself will utilize a spa software system called SalonBooker. Since Glamoureux is a small business just starting, we will utilize SalonBooker’s “Basic” package. This includes a full appointment book, integrated POS, online booking (linked to our website), staff management/payroll, and social media integration. This package starts at
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$85/month, and will allow us to manage our appointments easily and efficiently (SalonBooker). Management will utilize this system, however, stylists will have the ability to access it to clock in/out, and view their appointment books.
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Marketing Plan Market Penetration Brand Strategy The culture of Glamoureux is open, friendly, and down-to-Earth. We are based on the belief that women of all ages should feel beautiful, and shouldn’t stress themselves or their wallets over taking the steps to do so. The image of this company embodies the image of our female clientele – confident, carefree, and unique. The brand identify can be summarized by our exclusive logo (as seen on the cover page). It includes the letter “g” in a wispy font to represent the look of strands of hair. The parentheses surround the “g” are lipstick smudges in a bright pop of pink. The incorporation of the font, and image of the lipstick smudge summarizes the two services provided by Glamoureux – hair and make-up. The logo is clean, simple, and bold – much like the personality of Glamoureux. We are upbeat, fun, and confident, and our logo expresses that to our clients. The brand image of Glamoureux will influence our services by being noticeable in all aspects. Our employees will wear all black with a Glamoureux shirt/smock, dressed business-casual (no sweatpants or jeans; can wear black pants, leggings, dress, skirt, etc.), have hair and make-up done, and always have a smile on their face. We want our employees to exude the confidence that we want our clients to feel after their appointment. Our upbeat, fun personality will help create an exciting environment for our clients during their appointment. We will provide great music, beverages (water, or champagne for bridal parties/special events) and a great atmosphere. Our brand personality will also be evident on the website, with the use of bright colors, easy to read fonts, and simple pages (nothing fussy or confusing). We want this process to be easy, yet enjoyable for our clients at the same time. Communication Communication for Glamoureux is a key factor in our success. With the challenge of catering to two different target markets, the utilization of different communication channels is necessary. The first channel will be interactive/internet marketing via social media sites, and the second will be direct marketing via email and direct mail. By using interactive/internet marketing, I will cater to my younger demographic of women ages 22-45. Women around the ages of 40-45 within this age bracket tend to use social media to re-connect with old friends/family. The younger women in this age bracket, 22-39, use these means to socialize on a daily basis. On these social media platforms, customers will be able to “like” our page, posts, pictures, etc. and will be offered certain promotions via these sites. For example, we would post advertising for our sales promotions such as “25% off first service, 50% off first special event” etc. By advertising these promotions on social media sites, we will reach a broader audience and increase our clientele. We could also use these platforms by posting things such as “Show this post at your next appointment and receive 25% off your service.” We would
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also utilize these platforms to advertise special marketing events at local venues and inform our clients of our locations during these times. To cater to my older target market of women ages 45-70, I will utilize direct mail and email to communicate with my customers. This direct mail will include email and mail subscriptions, as well as advertisements placed in local newspapers, etc. to describe our upcoming events, services offered, and even promotions. Public relations are another key component in communicating with our customer. A great way for Glamoureux to do so with potential and loyal customers is to partner with local businesses for promotional events around the holidays, or even in general to reward new and returning clients. By creating flyers, business cards, or blurbs on other company websites, Glamoureux can reach a wider target audience by teaming up with a clothing store or beauty supply retailers. Glamoureux can also implement advertisements in local newspapers, magazines, and online forums. Aside from communicating our services/promotions to clients, they also have the ability to contact us with any questions or concerns pertaining to past/future appointments, or Glamoureux guidelines. Clients can do so by contacting us on social media, via email at [email protected], or via a link on our website. Glamoureux prides itself on keeping in touch with our clients, and ensuring an approachable environment whenever they need assistance. Sales Strategy Glamoureux payments will be made online. Clients will input their payment information (credit card/gift card) on the website at the time they request an appointment. Their card will not be charged during this time. By keeping their card on file, we will ensure the occurrence of their scheduled appointment, unless a cancellation occurs. At the appointment, a stylist will have a square card reader for credit cards where the transaction will occur. The client will need to use the same card that was put on file at the time of the appointment. If a client decides to cancel their appointment, there will still be no charges made to their card. These card readers will be linked to our SalonBooker account, where we can keep track of all sales processed through this POS system. We implemented this idea of not charging a client until after their appointment to ensure the customer’s satisfaction with the services provided. When it comes to customer service, Glamoureux will be very personalized. We are here to cater to any and all looks desired by our clients. Not only will we style our clients for their special event, but we will also provide a pamphlet after the appointment to give them tips and tricks to achieve the latest hair and makeup styles, and to achieve the same look after the appointment at their convenience. As mentioned earlier, one of the biggest components of our successful customer service strategy will be our Client Referral Program. By offering $20 off to clients who bring in a referral card given to them by another Glamoureux client, we are giving our clients a excellent deal on a great service, and utilizing advertisement by word of mouth.
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Our stylists are another important asset in providing excellent customer service to our clients. While we have specific hair and makeup looks that our clients can choose from at the time of their appointment booking, our stylists will also be able to listen to the clients during the appointment and give them any look they desire. These stylists will have professional training, and will be able to provide our clients with any hair and makeup look they wish to have for their specific event. Trade Shows Since Glamoureux is a beauty-service based company, attending shows and promotional events are important aspects in order to keep our stylists on track with the latest hair and makeup trends. By attending hair symposiums, workshops, and classes in the surrounding area, stylist will stay updated on the latest techniques in order to provide our clients with the best experience. Brands such as MAC and Redken are brands that Glamoureux will be using, and are popular companies that hold events and workshops for stylists all over the country to teach aspiring artists tips and tricks of the trade. On average, these workshops cost anywhere from $100-$400 per person, depending on location. Method of Marketing Budget Glamoureux will utilize the “objective and task” marketing method. This will allow us to allocate the marketing budget based on set objectives. Since Glamoureux is a small business, this would be the most beneficial and efficient way to promote my company. This method requires the advertising budget to reflect the desired result and the promotional tasks. By utilizing this method, Glamoureux can allocate however little or much money towards how successful/prominent I want the advertisement to be. This method is affordable and works well for Glamoureux’s target demographic. Specifically, our marketing costs will vary. For interactive/Internet marketing, our presence on Facebook can cost anywhere from $1/per day to a lifetime budget. This budget lets you set an amount to spend over the lifetime of an ad set. For example, setting a $100 US dollar budget for a 10-day ad set, we’ll spend about $10 per day. If the ad only spends $8 on the first day, the Facebook system will try to make up the missed amount at a later date within the ad set (Facebook.com/LifetimeBudget). Yearly, this cost can range roughly from $1,000-6,000. In terms of direct mail, on a yearly basis, sending letter-sized documents cost $51.40 per lead/order. To create an email account via Google to communicate with clients, as well as send promotional emails, the cost is free unless we desire more advanced services such as integrated online calendars and audit reports from Google. The cost of printing flyers for promotional events, and to send in the mail, is relatively low depending on color, content, and quantity. Evaluating Market Penetration Effectiveness Leading up to the opening, Glamoureux will utilize social media right away to promote the business. During this time, social media pages will be full of promotions and discounts to encourage new clients to take full advantage of our services right away, at a special price. This will be the most effective with the younger demographic, and women
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who frequently check social media on a daily basis. Most women are always looking for deals and promotions on social media since that is where a lot of businesses place them. Before the opening, we will also be handing out flyers and business cards at popular local areas, such as shopping malls, party venues, and numerous special events that relate to our beauty services, in the urban/suburban areas that we will be catering to. This will allow us the opportunity to especially target our older age market that still spends time at shopping malls and venues with family and friends. The older demographic will also be contacted via direct mail advertising (similar to that of local restaurants). Since they don’t utilize the Internet as much as our younger demographic, this will be a great way for us to communicate with them. After the business launches, we will continue the heavy use of interactive promotions and strong social media presence. This will keep our 22-45 demographic informed and connected at all times. Another way for us to reach our older demographic (and create a competitive advantage) is the consideration of TV/radio commercials. While not a lot of businesses utilize these channels anymore, it could be a great way to set our business apart from the rest, and reach everyone in our desired target market. Glamoureux will also consider the possibility of teaming up with local businesses for promotional events around the holidays (such as clothing/beauty stores) for their loyal customers. For example, those women shopping around for the perfect outfit for their holiday office party, banquet, or wedding can receive a flyer with a promotional code for Glamoureux to receive hair and makeup services for that same event.
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Financial Plan Sales Forecast Year 1 (Figure 1.6) Year 2 (Figure 1.7) Year 3 (Figure 1.8)
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Set-Up Costs
Figure 1.9
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Profit and Loss Statement Year 1(Figure 2.0) Year 2 (Figure 2.1) Year 3 (Figure 2.2)
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Cash Flow Statement Year 1 (Figure 2.3) Year 2 (Figure 2.4) Year 3 (Figure 2.5)
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Balance Sheet
Figure 2.6
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Break-Even Analysis
Figure 2.7
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Retail Operations
Facility Since Glamoureux will be online, our facility operations are different than most others. Our stylists are available to cater to our customers at any time of the day from 8:00am-10:00pm. This allows our stylists to be available for clients who have special events later in the evening, or early events such as weddings, meetings, etc. This flexibility sets us apart from most standard salons. The coordinator and/or assistant will be available during this time to take and schedule appointments online. They can be contacted via email or phone during these hours, seven days a week. Merchandise The only merchandise that will be received is at the start-up time of the business when we purchase our styling products, tools, and makeup in bulk. Throughout the course of the business, these products will be replaced accordingly, and ordered via State Beauty Supply to be picked up or delivered to owner. Employees Our stylists are required to obtain a Cosmetology license under the state of Illinois. The promise of their professionalism and training will allow us the ability to deliver top-notch services to our clients. This establishes that they have the proper training and knowledge in order to perform the services to our clients. However, when these stylists are first hired, they will go through separate training conducted by the owner and coordinator unique to Glamoureux. This involves customer service, procedures, policies, rules and regulations, etc. As for the coordinator and assistant, they will need to have previous experience working in the beauty industry or in a customer service position. They will also receive an employee handbook that outlines the requirements and expectations of Glamoureux, and operations guidelines to manage our SalonBooker system and website. Monthly staff meetings will be held on the first Friday of each month. During these meetings, the coordinator and owner will go over the sales for the previous month, sales goals for the upcoming month, new styles/looks that are popular, and any changes being made within the business. This is a great time to keep employees on track and updated on the expectations required of them, and how they can improve on a consistent basis. These meetings will ensure effective communication between management and employees, building upon the strong, confident relationship within the business to relate back to the customers. Customers Customer complaints will be handled by the Service Coordinator, Assistant, and Owner. Clients have the opportunity to provide feedback via the Glamoureux website pertaining to their appointment, and any complaints or praises they might have. This will allow our staff to constantly improve in order to provide our clients with the best service possible. If the client, for any reason, is unhappy with the service performed, we will initially
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offer an additional service free of charge with another stylist, or a full refund if the customer requests so. Each client will have a file in the SalonBooker system. This file keeps track of any previous services that the client has received, when they received them, and the cost of these services. Their file also contains their address and contact information to be notified of special promotions, or thanks during specific holidays or events. Under this file, the stylists are able to input notes regarding their appointment, and any changes to be made the next time they schedule an appointment with Glamoureux. Inventory Since Glamoureux does not sell physical products, but rather services, the Service Coordinator and Owner will handle our computer management. Via SalonBooker, they will be able to keep track of how many supplies we have, and scan out any supplies that need to be replaced. However, most of the supplies will be tracked by the stylist individually, and reported to the coordinator when tools or products need to be replaced. Research and Development To analyze ongoing trends in the beauty industry, stylists will be responsible for keeping updated on the latest hairstyles and makeup looks. The coordinator will provide them with a booklet each month describing the biggest trend for that current month/season, and how to achieve those looks using specific products and tools. Stylists will be encouraged to remain active on social media in order to educate themselves on the latest celeb looks, newest styles being achieved in standard salons, and the hottest styles on websites such as Pinterest. Glamoureux will also have a subscription to magazines such as Glamour and Allure in order to stay up-to-date on the tips and tricks in the beauty industry. Glamoureux prides itself on delivering elite services to the women of Chicago. In order to do so, we want our staff and stylists to be professionally trained and prepared to perform any service to meet and therefor exceed our customer’s expectations. By implementing these management, marketing, sales, and retail strategies, Glamoureux can succeed in being a top beauty-service that women can rely on.
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References Beauty Salon 2014 (n.d.). In SBDCNet. Retrieved February 23, 2015. From http://www.sbdcnet.org/small0business-research-reports/beauty-salon-2014 Booker Software,Inc. SalonBooker. Retreived March 8, 2015, from https://www.salonbooker.com Chicago, IL Demographics (n.d.). In AreaVibes. Retrieved February 23, 2015, from http://www.areavibes.com/chicago-il/demographics/ GoDaddy Operating Company, LLC. (n.d.). GoDaddy.com. Retrieved March 7, 2015, from https://www.godaddy.com Lifetime Budget. (n.d.). Facebook. Retrieved March 12, 2015, from https://www.facebook.com/help/340985466050775 MCDC American Community Survey Profiles. ACS Profile Report: 2013 (1-year estimates). Retrieved from http://census.missouri.edu/acs/profiles/report.php?p=21&g=31000US16980
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Appendix A: Example Resume of Glamoureux Owner
BROOKE
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Appendix B: Example Resume of Glamoureux Service Coordinator
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Appendix C: Resume of Glamoureux Stylist
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Appendix D: Glamoureux Logo
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Appendix E: Glamoureux Web Page