ghac social media 101 training
TRANSCRIPT
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Social Media TrainingSeptember 20, 2012
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The Four “C’s” of Social Media
No matter what platforms you choose, these four things will keep your strategy moving in the right direction
CONTENTCONSISTENCYCUSTOMIZATIONCOMMUNITY
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Content – What We’ve Been Posting• News About GHAC• Blog Posts and Press Releases• Upcoming Events• Promotions/Specials• Photos• Links to Radio Segments• Air/Heat Memes• Information About Your Business• Information about Energy Efficiencies • Quotes• …Just About Anything!
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Content – Where to Post
• Facebook Wall (Any)– Photos, Photos, PHOTOS!
• Twitter (Any)• Blog (Any)– Embed YouTube Videos– Embed Radio Clips
• YouTube (Video)
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Content – Cardinal Rule
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
• - John Jakes, author
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Consistency – Best Advice EVER.
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Consistency Across ChannelsBranding across various channels should absolutely be consistent! If you change your logo on Facebook, change it on Twitter, YouTube, Instagram, etc. as well.
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Consistency – Create a Schedule(and stick to it!)
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Customization – Set Yourself Apart!
• Facebook Cover Photo• Tabs on Facebook• Twitter Background• YouTube Skin• Blog
Tools: Shortstack, North Social, Photoshop, etc.
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Community – Your People
Anyone you interact with, even if only one time, is a part of your community
•Insights and Analytics will help you determine who your community is•Post content your community will LIKE•Post content your ideal community would like
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FINDING CONVERSATIONS
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Google Alerts
• Setup Google Alerts for GHAC as well as top brands you carry and anyone, ie Pat Gambel, who might be mentioned in an article
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www.search.twitter.com“search term” near:zipcode
Find people talking about GHAC/Air or Heat Needs through Twitter Search.
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Topsy• Topsy allows you to search any term across
multiple channels. This can help you find conversations to join as well as new content
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Using Facebook as a Brand
How to Post on FacebookLiking Other Pages
How to Tag Other PagesSharing Content From Pages
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How to Post on Facebook• You can post as
GHAC here. You can share a “Status” (just words), “Photo/Video” (accompanied with words), or “Event/Milestone” (these can be back-dated)
• Any links will automatically populate with a PREVIEW
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Facebook “Voice”You can comment and like posts on the GHAC Facebook Page as yourself by changing the “voice”
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Using Facebook as GHAC• You can choose to
“be” GHAC on Facebook. This will allow you to like and engage with any other Brand Pages
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Add All of the Brands as Favorites • As the page, “LIKE” any pages of Brands you
carry and any MAJOR clients
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Engage With Things You Like• Like and Comment on the
content posted by those pages
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Share Your Favorite Content
• Share content from those pages on days when you don’t have your own content.
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Cross Promote Your Partners• Top selling brands, commercial properties,
partners, etc.
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Tag Brands When You Mention Them
• Simply put “@” and then start typing the name of the page you want to link to – this will “Tag” them. i.e.: @Trane =
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Measuring Success on Facebook
Review your insights at the very least every month!
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Facebook Insights • Review your Audience and Reach as well as what
content had the highest engagement. Learn more about Insights here: http://ads.ak.facebook.com/ads/FacebookAds/Page_Insights_en_US.pdf
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Using Twitter as a BrandSpeaking the Language
Why Twitter MattersUsing Twitter Lists
Measuring Success on Twitter
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Cocktail Party Rules of Engagement
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Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
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Speaking the language
RT @fscnola hosting a #socialmedia101 training session this afternoon with @ghac_nola!
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Twitter Translator
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Replies
@ denotes a tweet sent to another Twitter user.
So, GHAC’s Twitter “name” is @ghac_nola
@TiffanyStarnes see you in the park tonight!
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Retweet
Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
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Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address [email protected]
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Hashtag
# makes a term into a keyword that is searchable
In the market for a new unit? Proper sizing & quality installation are critical to your home's #energy efficiency! #HVA
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Why Twitter Matters
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Twitter Can be Used For…
• PR• Crisis Communication• Customer Feedback• Achieving Goals• Customer Relations• Recruitment • Sales• Driving Traffic
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Using Twitter Lists
GHAC currently does not have any Lists that they created. We
recommend creating Lists for Brands, Partners/Clients, etc.
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www.Listorious.com
Use Listorious to find people and lists to follow.
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Why Use Lists?
• Curate other “official” brand Twitter handles• Curate any resources relevant to your business
or industry• Curate team members or employees• Curate industry influencers• Curate New Orleans specific events,
information, resources
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Manage(on your computer)
• Don’t use Twitter.com. Use some kind of third party application that provides some sort of reporting. We recommend:
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Manage(on the go)
iPhone AndroidBlackberry
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Beauty in Brevity
• Use a URL shortener to shorten the links you post to social channels. We recommend bit.ly although they are all good options.
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Measuring Success on Twitter
Using Sprout Social or Hootsuite will allow you to review analytics and
insights on those platforms. Here are some more free tools.
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Bit.ly
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Who.Unfollowed.Me
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TweetStats
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Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics