getting started in business and going beyond connectivity
TRANSCRIPT
Getting Started in Business and Going Beyond Connectivity
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Strategic Context
UAE Market GDP SMEs are the engine of economic growth in the UAE and also contribute significantly in the overall UAE’s economic pie
• Year 2013th estimated figures are shown • Year 2014th estimated figures based on 5% market growth
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Strategic ContextSMEs are the growth engine of UAE’s economy
SMEs are the engine of economic growth in the UAE – 70% of total GDP
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Technology Trends SMEs can take advantage on growing business and innovate
Mobile payments and cloud services are just some of the tech trends SME should be embracing and developing in 2014 – Information Age
“A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.” Forrester, SMEs will have to go digital if they are to remain..
CISCO
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The way we communicate and conduct Business goings through sweeping change
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• Internet and Computing Devices Penetration is the Highest Among Car Rental and Manufacturing Companies while is low amongst Retailers , restaurants and Groceries
• Top Purchase Drivers are price, speed and quality of the Internet Link
• Major attitudinal barriers: (Importance of the Broadband , fixed voice and computing devices to the business specially under the availability of mobile)
• Fixed Voice Service Penetration is very high across all Verticals while Fixed broadband is relatively low.
• The Low Penetration of Internet because of low presence of computing devices
• There is Room for increasing internet penetration among Pharmacies/clinics, restaurants and Groceries.
• Key Activities include Emails, Browsing and making online transactions.
* Based on a Research took place by MCI team for “Broadband potential among SOHOs APR 2014”
Customer & Vertical Insights
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Pricing transparency and predictability
Simplicity (Remove Complexity)
a CAPEX to OPEX modelConvenience
BUSINESS SIMPLIFIED
Premium SupportSingle point of contact
SMB Customers Needs
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Target Segment Characteristics
• Too Price Sensitive• Not that Quality
concern
Price & Quality
Conscious
• 1-2 Del Lines, low Internet penetration
• Mostly using mobile devices for voice and data needs
• No IT Admin
Computing Devices
• internet and computing devices is not very relevant to the business (except) for professional Entrepreneurs
Awareness
• Moderate Price sensitivity
• Multiple Del Lines with Low bandwidth broadband connectivity
• Office Admin/Finance looking after IT needs
• Outsource computing devices management to external
• Moderate awareness of the importance of the Internet and computing devices to the business .
Up to 10 Users Up to 30 Users
Relevant Bundling Powered Tools Premium Experience
• Reasonable prices with good quality of services
• Multiple Del lines (or PBX Lines).• Broadband connectivity• IT Admin is looking for All IT needs• Escalation to external suppliers
• High Awareness on the importance.
Up to 50 Users
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SMB have disparate needs for their office/site, location and employeesSite Needs Employee Needs
Broadband
Wifi
Mobile
Landline
Minutes
Network
SecurityCloud
Printer&Scanner Tablets/Laptops
IP phone
Handset
CUG
LAN Switch
Access point
SUPPORT
Office 365
Storage
Anti Virus
SMBs are the growth engine of UAE’s economy
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One Stop Shop (Business Fusion Strategy)
Valued Add OnsValue offering
› From Connectivity minutes to advance devices and applications (SLA and Backup)
Customer Experience› Dedicated Support number
› Over 500 Managed Applications
› End to End Smooth experience
Connectivity Improved team responsiveness
› Fixed Mobile convergence and access to WWW.
› Unified Communication Client
› Anywhere, Anytime, EveryBody
Devices Communication efficiency
› Different Options of managed devices
› Seamless ICT Experience over all devices
SaaSEnterprise Level Applications › Company and Employee Cloud
Applications
• Ease of use and Price convenience
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Business Fusion RoadmapQ1 Q2 Q3 Q4
JAN FEB NOVOCTSEPAUGJULJUNMAYAPRMAR DEC
Bundle Version
2Ply +Managed Devices (IP Phones, Laptops, Tablets)+Managed Mobility (Business Ultimate)
Business FusionLight
Total Net (SIP Voice Enabled Link + Broadband)
+Total Talk (Fixed Net)
+Add Ons (Devices , Mobility, Cloud)
Total Business Fusion
Enhanced Total NetEnhanced VOIP Link
UCaaS+
Total office (Fixed and Mobile)(FMC)
+Add Ons
Industry Wise ApplicationsDevices
SaaS
V0V1 V2
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Business Fusion Starter Packs
10 Mbps high speed internet Managed Router Managed PBX Wifi Firewall / IPSEC LTE Backup Monitoring & reporting 24x7x365
Tota
l N
etTo
tal
Talk
Ad
d o
ns
Unlimited National Calls Unlimited CUG 250 minutes to Mobile 100 international minutes IP Phones Minimum 4 users*additional user is XX per month
20 Mbps high speed internet Managed Router Managed PBX Wifi Firewall / IPSEC LTE Backup Monitoring & reporting 24x7x365
40 Mbps high speed internet Managed Router Managed PBX Wifi Firewall / IPSEC LTE Backup Monitoring & reporting 24x7x365
Unlimited National Calls Unlimited CUG 300 minutes to Mobile 125 international minutes IP Phones Minimum 15 users *additonal user XX per month
Unlimited National Calls Unlimited CUG 350 minutes to Mobile 150 international minutes IP phones Minimum 40 users*additonal user XX AED per month
Connectivity
Devices
Cloud Services
Minutes
Per user
Per site
SOHOLess than 10 users
SmallUp to 30 Users
MediumUp to 50 users
*All Above Packages comes with Standard Care (24x7x365) Service Coverage
* 4/15/40 Concurrent Voice Calls
Care
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Business Fusion will offer SME customers solutions that combine simplicity, remote office connectivity, security and affordability
SimplicityPredictability
Integrated SolutionReliable Partner
AffordabilityValue for money
Convenience
TransparencyReliability
Business Fusion
Managed connectivity
Simplified Bundle pricing
Building block offering
Scalability
Cost optimization
Pay per user model
Managed Network
Managed Voice
Managed Security
Managed Mobility & Hosted MDM
Remove the need for in-house ICT expertise
No upfront &Monthly recurring charges virtually all services
No CapEx for IPPBX, IP phones, Router, LAN, VC,
SaaS
Telecom, IT, Cloud, Equipment & Service offering from single provider
Opex offer
No bill shock
Best of bread partners
Reliable platform
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Conclusion Convergence take-up is on the rise
Convergent connectivity allows operators to increase their overall ARPU. It increases ARPU without alienating Customers with an access fee increase. Provides better value proposition for SMBs.
A very effective churn reducer Bundling of services helps to reduce subscriber churn. Potential loss of services – especially managed services – deters churn. Allows operators to escape ‘price wars’ based on access pricing.
If you don’t fill the pipe….. Increased bandwidth on networks present opportunities and threats. Opportunity is there to ‘fill the pipe’ with operator-branded services. Threat is that rival OTT players will step into the gap if the pipe is not filled.
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Thank You