getting personal - protecting your people. pr in the digital age conference, 3 december 2015

Protecting your people

Getting personal

Catherine McCaskieFundraising PR manager

@CatPia

Bernard MuscatSenior social media officer

@yellamundie

@macmillancancer@yellamundie@CatPia

June July August September

A colleague spotted it

in NZ

Initial videos from our

supporters

Efforts to build

momentum

Became big in

the USA

We increase

our spend

Negative reaction


Negative reactions


Source: https://twitter.com/macmillancancer/status/502100623702368257


from senior staff.Personal, face-to-face support


format of operation.Non-hierarchical


the impact of our work.Regular internal updates about


already existed.Procedures to protect staff


ways of working.Developed integrated


Supporters defended us


Source: www.civilsociety.co.uk/fundraising/news/content/18071/over_145_charities_receive_donations_from_icebucke

tchallenge_through_justgiving

Results

1.5 million people took part for Macmillan

£4.6million raised for people affected by cancer


To summarise

[1] Support from senior staff

[3] Internal updates about the impact of our work

[2] Linear format of operation

[4] Procedures already existed

[5] Reminders to step away from our desks

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we

do: www.charitycomms.org.uk

PR in the digital age

Conference

3 December 2015

London

#charityPR

Sponsored by

getting personal - protecting your people. pr in the digital age conference, 3 december 2015

Government & Nonprofit