protecting your online identity and getting the most out of social media
DESCRIPTION
Presentation given for the University of Kansas Hospice and Palliative Medicine FellowshipTRANSCRIPT
PROTECTING YOUR ONLINE IDENTITY &
MAKING THE MOST OF SOCIAL MEDIA
Christian Sinclair, MD, FAAHPM
Kansas City Hospice & Palliative Care
[email protected], @ctsinclair
CREATIVE COMMONS
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If you use information from this slide deck, please: Attribute to Christian Sinclair, MD, FAAHPM If possible link to slideshare.net/ctsinclair Non-commercial uses only if you share alike
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That’s not me!
YOUR ONLINE IDENTITYEmailWebsitesCommentsSocial networksBlogsJournal articles
Newspaper articles
Bank accountsBilling accountsOrganizationsPicturesVideos
WHEN THINGS GO BADInaccurateUnflatteringNot self-controlledWon’t go awayBrand/Namejacking (Identity cloning)
Minimal legal implications
HOW IDENTITIES ARE STOLENSearching the web & social networks
Remote hacksTrojan horsesData breachesPhishing
PROTECTION STRATEGIESAvoid the internetDo nothingLimited infoExhibitionist with limitsFlood the web
ONLINE SMARTSCaution
with opening programs from friends
when opening any attachmentGet an annual credit report
www.annualcreditreport.comAvoid urban legends (snopes.com)
PASSWORD STRATEGYType the website in yourselfAvoid pet, and family namesNumerical switchers
p3anu7bu77erPhonetic spelling
p33nu7buh7urCaps at end and/or beginning
P33nu7buh7uR
PROTECTING YOUR ONLINE IDENTITY
Know privacy settingsGoogle yourselfGoogle AlertsSocialMentionwww.usernamecheck.comRSS feeds (Google Reader)Build an online communityPurchase coverage
RSS FEEDSGoogle ReaderFirefoxIExplorer 8ChromeSafari
BUILD AN ONLINE COMMUNITY
What is Social Media?
• Internet-based tools for sharing and discussinginformation
ADVANTAGES OF SOCIAL MEDIABuild your brand onlineStart a conversation Interact with your peersReal-time updatesSpeak directly to your target
audienceImmediate feedbackGet ahead of the competitionEducate the public
SOCIAL MEDIA IS GROWING FAST
IRAQ VS. FACEBOOK VS. TWITTER
TWITTER DEMOGRAPHICS
HOSPICE & SOCIAL MEDIA
WAYS TO USE TWITTERFinding new like minded contacts
Getting info out to fansTake notesFind breaking newsGet feedbackHelp other people
CONCLUSIONSDevise a strategyKnow your privacy settingsDo the basics
Password changingAvoid scams
Engage social mediaIf it suits your goals