getting people to talk about your business
TRANSCRIPT
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Getting People To Talk
About Your Business
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If a business can’t manage to make a
statement in the market and get people to
talk about them and their product or
services, they are destined for bankruptcy
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Creating Disruption in the market by giving
consumers Innovative solutions for their
problems is how a business can achieve
their goals and avoid an unfortunate end
in the modern marketplace
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Most companies these days,
even though they know that
it’s no good for them, still
prefer to conduct business
the traditional way
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However, bringing innovation into an organisation
is something that must be done to ensure the
sustainability of a business in the market
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Case Study:
Kodak
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Kodak was really good at what they do – film
photography – and decided to stick with it
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The result:
Kodak went from being the fourth most
valuable brand worldwide to bankruptcy
in less than 20 years
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Why?
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People ceased to buy film and turn to digital
photography because it’s much easier to
use, and Kodak failed to cope with this new
purchasing behaviour of consumers
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The company provided no new
innovation that can satisfy the
need of consumers
the consumers stop talking
about them because they have
become irrelevant & obsolete
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What You Should Do
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It’s crucial that you must be willing to shift
or even completely change your business’s
infrastructure to always on the move to
cause market disruption with innovation
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Maverick Mentoring has a new program that
will show you how to Disrupt the
Marketplace by bringing in Innovation and
create the edge you have been looking for
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For more information on this
presentation, click these icons
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Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: [email protected]
Phone: 61 3 9005 8275