get your first 1000 subscribers - amazon s31/… · get your first 1000 subscribers tm module one...

get your first 1000 subscribers Mt

© Jenny Shih Page of 1 31

get your first 1000 subscriberstm

MODULE ONE TRANSCRIPT

Welcome to Module 1 Give people a great reason to subscribe

HERE’S WHAT YOU’LL LEARN IN THIS MODULE:

• What a list is and why you should even care

• Why building a list is the way to create a steady stream of clients, customers, and raving fans

• How this whole list building thing even works

• The number one way to get people to subscribe to your list

• Two simple things you can do to convert new subscribers into paying customers

• And the mistakes you must avoid when creating your free offer if you want to grow your list

WHAT IS A LIST? A list is a collection of names and email addresses voluntarily given to you by each individual. Somebody visits your website and they enter their name and email address in a box on your site and that gets put into a database of emails and names of people who said, “Yes, I want to hear more from you.”

This list is managed by a third party email marketing service. It is not a contact list in your Gmail and it is not a list in Outlook. It is managed by a third party service because that’s the law.

It is also not your RSS feed subscribers, your Facebook fans or your friends or your Twitter followers. These are not areas that you have control over. You don’t have control over Facebook or Twitter and who sees things. But when you have people on a list, you can email them and you’re in control and that’s what you need.




WHY SHOULD YOU BUILD A LIST? A list is the audience to whom you can directly market your products and services. On Facebook, you don’t know who’s going to see your post. But if somebody signed up to receive your emails, you can send it to them.

Now they may not open it and that’s something we can talk about later. But in general, you know for sure that you can get in their inbox and that’s what you need.

Basically a bigger list means more sales, more clients and more customers. If you’re looking to build your business, you’re going to want to build your list.

Let’s talk a little bit about the basics of how list building works. This is something that confused me a lot when I was first getting started.

STEP ONE, YOU WANT TO CREATE TRAFFIC.

You need to get people to your website. We’re actually going to cover creating traffic in modules two, three, four and five. That’s the rest of this program. But this is what comes first.

THE FIRST THING YOU NEED TO DO TO GET READY FOR THAT TRAFFIC IS STEP TWO, WHICH IS MAKE SURE YOUR WEBSITE IS READY TO CONVERT THAT TRAFFIC INTO SUBSCRIBERS.

You can get a whole lot of traffic but if you’re not ready to turn that traffic into subscribers, the traffic does you no good. So module one is actually step two. So we can turn that traffic into subscribers. We’ve got to prepare your website to receive all of that traffic we’re going to get.




STEP THREE IS THE TRAFFIC (OR VISITORS) BECOME SUBSCRIBERS.

STEP FOUR IS THE SUBSCRIBERS BECOME CLIENTS AND CUSTOMERS.

At least that’s the hope. So we need to generate traffic to your website. Your website needs to be ready to convert that traffic into subscribers. People sign up when they come to your website and then eventually those subscribers become clients and customers.

To put it another way, every time you do something that helps build your list, you’re bringing fresh traffic to your site. So everything you do to build your list whether that’s in module two, telling everyone you know; in module three, guest posting; in module four, hosting free calls and webinars; module five, ads; all of those things are going to bring fresh traffic to your site. That is going to build your list.

Every time you bring fresh traffic into your site, you’re also creating a list of new people who may be ready to buy from you. This means each subscriber is a potential

immediate or future sale for your business. This is why list building is so important. If your website is ready to receive traffic and convert visitors into subscribers, you’re going to build your list and as you build your list, you’re going to build your business. Everything you do to build your list generates traffic. All that traffic is going to turn into subscribers. The subscribers are going to turn into clients. Really simple formula.




LET’S TALK ABOUT WHERE LIST BUILDING BEGINS. IT BEGINS WITH AN EMAIL MARKETING SERVICE.

I know that doesn’t sound very sexy but you have to start here because it’s the law. This is also known as a newsletter service or an autoresponder service. All those names are the same thing. These are programs like A-Weber or Mad Mimi and we will talk more about those later.

You need to then create a great reason for people to subscribe. This is often known as a free offer or a freebie. You need a list and then you need a reason for people to get on your list. That’s a freebie. You need to make it easy for people to get your free offer and get on your list and again your email marketing service is going to help make that possible.

Just to drive this home, you need to drive traffic to your site to get people on your list. So we’re saying the same thing here a couple of different ways to make sure this really clicks for you.

LET’S TALK ABOUT GETTING A GREAT EMAIL MARKETING SERVICE BECAUSE THAT IS WHERE YOU NEED TO BEGIN IF YOU DON’T HAVE ONE ALREADY.

So how do you choose the right one for you and your business? There are a bunch out there but the gist is you need one to stay compliant with current laws. There is a law in the US and there’s a law in Canada and probably elsewhere in the world, around allowing people to subscribe and unsubscribe at their own choice and this is part of what an email marketing service helps you do.

So it helps you stay compliant and current and we want that. If you’re going to be serious about your business, you should be




taking these things really seriously. In the end, it makes everything easier.

Basic services start at zero to $30 a month. This is just going to be the price of doing business. Some people got really frustrated with those fees. It’s not actually too bad in the grand scheme of business. There are online businesses that most of you who are listening to this video run; our overhead is so low and this is just one of those overheads we have when it comes to running our business.

The service that I’ve used since I started my business is A-Weber. It’s fantastic. There’s also MailChimp, Mad Mimi. There’s a bunch of services available. We have some listed in the bonuses section. Check them out. They’re all very similar. It’s really a matter of personal preference.

There are more expensive options out there like Infusionsoft and Ontraport if you choose to go there. Those who are just getting started, these other options are fantastic and honestly, I know big businesses who use the less expensive options. So you don’t necessarily have to go with the more expensive ones.

ONCE YOU HAVE A SERVICE, YOU NEED TO GIVE PEOPLE A GREAT REASON TO SUBSCRIBE AND THAT’S THE BULK OF WHAT WE’RE GOING TO TALK ABOUT IN THIS MODULE.

I’m going to ask you a question. Which is more enticing to you?

Option One: Sign up for my newsletter. I have awesome things to say and it’s juicy, right?




Option Two: Download this cool, free thing that totally solves their problem. (obviously with a better name) Get it right now. It’s free!

Now I’m exaggerating a little bit here with these examples but it’s to make a great point. There are a lot of people out there who say, “Sign up for my newsletter.” Honestly, I don’t want to sign up for a newsletter. What I do want to sign up for is something cool that solves my problem. We really need to keep this in mind when you’re creating your freebie and putting this up on your website. You want to make sure you’re really enticing people with a great reason to subscribe.

“I have awesome things to say. My newsletter is juicy,” is not a great reason. “Download this cool free thing that’s going to solve your problem,” that is a great reason.

So let’s talk about how to create a great reason. First you have to know your target audience inside and out. That is not negotiable. If you don’t know your target audience inside and out, that is something you’re going to want to work on and I’ve got some things to help you do that here.

The second thing is you’re going to want to provide a solution to the problem that they have. The third is you’re going to create something fabulous that solves the problem and you’re going to give that away for free. You’re going to make it enticing to a visitor (this option of this fabulous thing that solves their problem). You’re going to make it enticing to them and easier for them to get. All right?

Let’s talk about how to know your target audience. I mean really, you need to know your target audience. You’re probably thinking, “Jenny, I know, I know. I’ve heard this before. I hate




this exercise. It’s no fun.” I hear you and I understand and I do it a little differently. So hang on with me here.

You need to know your target customer or client more than anything. This truly is the key to success in the online business world. It’s actually truly the key to success

in the business world, period, but it is especially essential in the online business world.

If you don’t know your target customer or client as well as you know yourself, I want you to spend extra time on this step. You really need to know them in order to get them on your list. You can get a bunch of random people on your list but random people aren’t going to pay you money and that’s your goal in the end. So we really want to make sure you’re attracting the right people.

Now knowing your target audience well will help you craft the perfect freebie to get them on your list. So the better you know them, the better freebie you’re going to create and the more likely they are to get on your list, which means the more likely they are to hire you in the end. Since that’s your goal, the time spent here will be worth it in the end.

This is where my Ideal Customer Magic Formula comes in and this concept is a little bit different from what you will see a lot of people teaching out there around your target client or your client avatar. People use all sorts of words and the reason is a lot of those formulas have you start with the clients, have you generate some fictitious person and give him or her a name and a hair color and an occupation and all these details and although that’s really helpful, I always struggled with it personally. One day, I’m not quite sure how I came up with this, I said, “I want to actually figure out what I want first.”




What I did was I started by thinking about me. So I want you to start by thinking about you. I want you to know what you like to do, who you like to help, the kind of people you like to work with, the kind of problems you like to solve, what you like to offer your clients because likely if you’re watching this training video and you’re part of this program, you’re a person who cares a lot about her work. You really care about what you’re doing and you’re passionate about it. That passion is what drives you to build your business.

So I don’t want you to think about your client first. I want you to think about you and what you love to do and who you love to help out. Of course I’m not talking about my love for watching Scandal on Netflix and The Good Wife. I’m talking about the things that I enjoy as it relates to my business. That’s where you need to begin.

Then you think about your ideal customer. So once you know who you like to serve, then you look at that person (but start with yourself and then go to your target client) and then understand their struggles, and their desires and that when you combine these two together, you and your customer, you find your sweet spot and your sweet spot is where you’re excited to do something that somebody else is excited to get your help with. And that’s where you’re going to hit the right spot with your clients and on your freebie and in building your business and everything else starts to fall into place.

Let’s talk about why this is so important. You probably know this already but just to reiterate, knowing your target customer will help you create a freebie that speaks to them and connect with them in a way that makes them feel understood. When they feel understood, they trust you and they’re more likely to buy from you and read what you write. And that is amazing and valuable for your business. It also shows that you’re




generous, helpful and able to solve their problems. Of course it also converts subscribers into paying customers. So knowing your target customer is essential. I hope you get this by now.

Now knowing your target customer also helps you steer clear of industry speak and instead speak your target customer’s language. What this means is – and I like to pick on life coaches here because my training is in life coaching. Life coaches will use all sorts of things like, “I will help you find your right life,” or “I will help you be your more authentic self,” or “I help women in transition.”

I love you life coaches but those are all industry speak. It’s all jargon that life coaches use. It’s really important to know the language of everyday people. You’re going to need to understand what your target customer is thinking and saying to herself about her situation. You’re going to want to use those words. Your jargon isn’t going to get her interested in your services and products. Her words are going to get her interested in your products and services.

So you need to learn and use her words. I cannot emphasize this enough no matter what business you are in. The more you know your target customer, the more you can steer clear of industry speak and actually speak to your target customer exactly where she is.

The first step was to know your target customer. The second step is to provide a solution to a problem they have. If you know your target customer, if you’re a good

student and you do the ideal magic formula, this will be so much easier.

You want to start with what you know about your target client or customer and you want to remember that the key is to solve




a problem they think they have. We talked about jargon and one of the pieces of jargon that I hear a lot of life coaches use is they help women in transition.

So let’s say the problem you identified is women are struggling with their transition. You say, “Here’s a free thing to help you get through your transition easier.” People will be like, “What is that for? I don’t understand,” because that’s your jargon. It’s not the problem they have.

You know as an expert that they’re struggling with their transition but they think they’re just having trouble figuring out what their next career step should be for example. So you need to make sure that you’re solving a problem they think they have in their minds, not what you as the expert realize that they have. This is an essential distinction. I cannot emphasize that enough.

So based on what you know about your target client, what problems could you help them solve? There’s probably more than one and also consider what could you help them with that would provide huge relief in a freebie sort of way.

So you can’t solve someone’s whole career problem in one little freebie but you can say – help them take the first step or identify that they’re afraid or who knows what. Those are just some examples but you want to start to brainstorm the possible problems that you could solve and what would really provide huge relief because if you could provide huge relief or resolve a big problem of theirs, they’re going to love you and that is how you’re going to turn subscribers into clients and customers.

Another thing to think about as you’re trying to figure out what problem you could solve is if you met your target client or




customer in an informal social setting. I always say a backyard barbecue. What would you tell them or show them or give them to help solve their problem? So you’re not going to dive in deep in a social situation and go into like the depths of their soul or the biggest challenges. But you’re going to start to dance around the surface and see what’s going on. What kind of tips or ideas could you offer them? These are just some suggestions for figuring out what your freebie could do for your client or potential client, new subscriber.

Now sometimes let’s be honest, it’s not about problems. So for those of you who provide services, there are problems that people have. Life coaches, weight loss coaches, business coaches, social media consultants, website designers, copywriters, on and on and on. People have problems and you’re going to solve their problems and a free offer is great for their problem. But it’s not always about problems.

Sometimes businesses are more art or luxury-product-based businesses. So those aren’t really about problems. Sure you could say, “I have a blank wall,” and that’s a problem. I need to fill it with art but it’s not going to be the same sort of challenge as the examples we’ve talked about so far.

So in those cases, I want you to think about what would engage a potential buyer. So for example it could be how to choose the right art for every room in your home. That’s just one example or how to choose the right piece of jewelry for your next anniversary. You want to think about what the challenges are that people have around making this luxury purchase or maybe what would prevent them from spending that money on a thing. Not knowing what piece of jewelry to buy or what piece of art to buy might be one of them.




There’s a silversmith I know and she offers a guide to cleaning your silver. Really simple. But she knows that if people want to know about cleaning silver, they’re also probably going to want to buy some silver from her. So it’s a great way. It does solve a problem but it’s really focused around her luxury products.

You want to make sure that whatever it is, you create something fabulous. You want to be sure that you’re solving a specific problem in the best way you know how. So your free offer should solve a specific problem, not a bunch of generic problems. The more specific you get, the more likely people are to sign up for that free thing.

You want to create something that helps them get an easy win. So as I said earlier, you don’t want to create something that makes them dive into the depths of their challenges, or their soul. You want to give them something that’s a win. Like career choices you know you don’t want are the first step to figuring out the career choices you do want. So you help them create a simple list or identify their fears or take their first step to move forward.

It’s going to be different depending on you and your style and what you teach and who your clients are. But you want to give them a win so they feel like they need progress by consuming your freebie and that is how they’re going to come to love you.

You want to give away just the right amount of information. But when in doubt, be generous. There are

too many people who are stingy with their free content. Nobody loves somebody who’s stingy. Anybody can slap together something really simple. It takes time and energy and effort to put something together that’s fabulous, that really




helps people and people notice. Sure, there are some great cases to put out a quick cheat sheet now and then, but the core freebie on your site should be incredible and it should be generous.

Now a lot of people are worried about giving away too much information but I want to promise you on this one. You almost can’t give away too much. I told one of my clients one time who was afraid of giving away too much information for free. I said, “Did you know I give almost all of my content away for free on my website?” I said all the bits and pieces of everything I teach – maybe not all of it but 80 percent of it is for free on my website.

The reason why people are going to pay you is for personalized help, a structure and organization, a group of people to work through the same challenges together. But right now on my website, the information would be up there but it’s all in sort of disparate, random blog posts and locations. It’s not put together in a cohesive way like it is in my programs.

So don’t worry about being generous in your freebie. People will love you for it and I promise you it’s not too much and they will hire you more likely because you are generous. Not because you are stingy.

You want to make sure also that your freebie is actionable, results-oriented and valuable in the eyes of your potential customer. Now be careful not to go too

deep (and we said this earlier but I want to say it again) in your freebie, which could confuse or scare away your new subscribers.




So you want to be careful about what you dance around. You don’t want to scare people away especially if you’re a life coach or a healer who does really deep, intense work. You don’t want to go too deep or intense in your free offer and scare people away. You want to give them a taste of what you do. You don’t want to lie and you don’t want to deceive them. But you also don’t want to go too intense in just a free offer. Just like you wouldn’t go intense and make somebody cry and go through a traumatic event at a backyard barbecue. You’re not going to want to do that in your free offer.

So let’s talk about how to choose a format because this question comes up a lot. What is the best way to showcase you and your skills, knowledge and ideas? That’s really my question back to you. There is no one right way. Email, PDFs, audio, video, a combination, they all work.

You want to make sure that it’s easy for your person to consume and that it’s a great way to showcase you and your skills. So some people show up great on video, some

people not so much. Some people have great voices, some people not so much.

Really it’s all dependent on you and how you’re going to best convey what it is you have to share with others. Also think about what would be fun for you to create. If the thought of creating a video makes you exhausted and want to run for the hills, then don’t do it. It’s more important that you put something out there (and that could be in a PDF) than it is to put a video out if it’s going to take you six months or more to make it happen. So what would be fun for you to create?

What would have a positive impact on your new subscriber? Remember you want to make it about them and about you and




of course you want to make it professional. Presentation can go a long way to make your freebie look that much better.

Now here’s the deal. You don’t have to hire a designer to make it look professional. I’m going to suggest you don’t use Microsoft Clip Art as an example in your freebie. That doesn’t look super professional. But simple, clean design, consistent formatting, not too many colors, using Word or Pages or anything else. You can create something that looks fabulous without the help of, or spending a lot of money on a designer. Presentation can go a long way and you can do it simple. I did all my stuff myself for a very long time. It wasn’t the fanciest out there but it was clean and simple and it worked. So please make sure yours looks very professional.

You want to make sure it’s formatted neatly and cleanly and of course professionally. You also want to add an introduction and a table of contents. If you’re creating a really meaty PDF for example, my first idea Flight Kit was this way. It was very meaty and I added an introduction, what you’re going to learn in this thing, how it’s going to help you, how to use it and I added a table of contents. It’s amazing how the simple edition of a cover page, an introduction, a table of contents and then all the other contents spelled out in this formatted, neatly, cleanly way can really make something feel amazing. So I want you to add those to yours.

So here are some ideas for freebies for service-based businesses. • an e-book or e-guide

• a video or video series

• worksheets

• recoded audio class

• a meditation

• an email series




Whatever works for you and your client. Really think, “Is this going to help them?” If you work with really super busy moms who are stressed out but they don’t have time for themselves, a 75-minute video training series is probably not a good idea because they’re too busy. You want to make sure it fits within the context of what your people can consume.

You can also do a quiz or assessment. Now this is really important. If you’re going to do a quiz or assessment, please provide the answers. One of the things I can’t stand is when I see somebody do a quiz and not give you the answer. Your freebie should be valuable and provide great content and so a quiz without the answers and then without information on what to do after you get the answers, isn’t very helpful to your clients. So make sure you give them the answers and tell them what to do next. Or make it a combo pack. So you can do all of these things or anything else you might dream up or a combination of the above. There really are no rules.

Now let’s talk about physical product businesses. I gave you some examples earlier, like a guide of what art to pick for what room or what jewelry to pick for a special occasion. My silversmith friend who has a guide for cleaning your silver. But there are other options as well:

• a coupon with a percentage off your first order

• free shipping

• an e-book or video on how to choose, care for or display your product

I will tell you, free shipping gets me all the time. That would be fantastic especially if you sell something physical whether it’s clothes or art or jewelry or something that’s not super




expensive for you to ship. Free shipping is amazing. It’s a great way to get people on your list.

If they’re browsing your website and they see something they want to buy and they see at the top that they can get free shipping on their first order, if they subscribe to your list, you better believe I’m going to get on that person’s list. It’s a great way to go.

One recommendation I made for a client once was that she sell the stories behind her art. All of the art she created had a story behind it and so that was something that she was going to compile. People really liked to understand the back story for all of her art, how she came to that idea that she created. That was something really fun. You can also give a sneak peek inside your studio. Those are always fun to do. People see what you’re up to and you can also do downloadable or printable art if that’s something that works for your business.

Now here’s how you know you’ve got the right freebie idea: you’re excited to create it. You will be excited to talk

about it once it’s ready. This is really important because in the next module, we’re going to talk about how you must talk about your freebie to get people on your list.

Remember earlier how we said traffic, getting traffic to your site is going to get people to subscribe to your list. So that traffic, to get that traffic to your site, you have to tell people what they’re going to get when they go to your site and often that’s your freebie. You have to be excited to talk about it and share it with people.

You also want to feel like you’re giving away something incredibly valuable and you might be a little worried that you’re giving away so much for free. That’s a good fear to




have. Now of course if you’re giving away a seven-week, seven-hour class, that is probably a little bit too much to give away for free but I think you know better than that. You should be a little worried but not too worried.

A great sign is when you ask people to review it and give you some feedback, they tell you it’s so good you should charge for it.

The first freebie I created, I got that feedback from several people that it was so good that I should charge for it and I said, “Awesome. I’m not going to. It’s my freebie,” and the result was amazing for my business because people signed up and they got it and they were very impressed that it was free. That’s a great relationship to create with your subscribers.

Like I just said, when I asked for feedback on my freebie, people told me that I should charge for it. It was great feedback for me to get. I also got feedback on how I could make it even better. So this is important for you. Once you create your freebie, I want you to ask for and incorporate feedback.

You need to get feedback on it before you post it to your site. So you might put it together and think it’s amazing and

you give it to somebody to review and they’re confused by it or maybe they think it’s amazing. But it’s great to get that outside perspective before you share it.

You want to ask them:

• Was it easy to follow?

• Did it solve a problem or provide value for them?

• Were there typos or other mistakes?




You want to make sure that you’re giving your freebie to somebody who understands your business. So if somebody were to give me a freebie on – I’m not sure, how to decorate cakes better, and they gave it to me and I read it and I thought it was OK but I wasn’t jazzed or excited about it, it doesn’t mean that their freebie isn’t good. It just means that I’m not super excited about decorating cakes right now. So you want to make sure that the person understands your business and is willing to get in the mind frame of your target client when they review your freebie.

So go and have about three to five people review your freebie and if you’re looking for some support, and don’t have anybody off the top of your head, please reach out in my Facebook group and ask for feedback from some folks and maybe you can review their freebie in return. A little bit of reciprocal feedback is a great way to go. Then update it based on their input. And if you can, collect testimonials. You want to use those testimonials on the freebie page, so that it’s going to sell people on signing up for that freebie.

Now I will show you later on in this module how to use those testimonials. But this is a great time to collect them and use those rave reviews.

We’ve covered a lot of ground and this next step is to make it enticing to a visitor and make it easy for them to get. In order to do that, you need to give it a great name.

You want to make the title catchy and compelling or fun. You don’t need to be witty or creative. It’s important to know that clarity trumps creativity. Creativity is great but if somebody doesn’t understand what you’re giving away,




they’re less likely to sign up than if you give a clear, direct name.

So, you’re welcome to be catchy and compelling and creative and all of that as long as it’s also going to work to get people to sign up. For example, which would you rather sign up for: an e-guide to hiring a bookkeeper or three things you must know before hiring a bookkeeper? The second of course.

It’s catchy, it’s compelling and it makes me feel like there are some things I should know before I want to hire that bookkeeper. So much more interesting than e-guide, yet it’s still straightforward. I’m sure you can make it more creative or witty. I’m just not very good at that. So I tend to go for straightforward.

The next thing you need to do after you give it a great title is you need to make it visible. You want to get a great

graphic or 3D image and we have some suggestions on how to do that cheaply and in some cases free if you look in the bonuses section, in the resource guide.

You also want to post it prominently to your site. So you’ve got a great title, a great graphic and you want to put it in a good place where people can see. You want to put it above the fold. That means if somebody is on their laptop, not a big, large computer screen, but on a laptop, they don’t have to scroll down to see it. It should be right up there at the top.

You could put it on your sidebar. You can put it above or below the header. You could put it in the footer. You can put it many, many places. In fact you should put it many places and we’ve got some suggestions for you on where to do that in the extra resources.




You can also use a pop-up if that’s your style and of course you can add it to the bottom of every blog post. There are lots of options as to where you can post this opt-in offer and I suggest you use as many as you feel comfortable with.

You also need to create a squeeze page and this is really, really, really important. Back to the beginning when we said the first step is to create traffic. The second step is to make your website ready to receive that traffic and the third step is to get those traffic or those visitors to convert into subscribers.

So creating a great opt-in offer with a good title and with a good image and in lots of places on your website and having a squeeze page is how you’re going to get that conversion to happen. It’s how you’re going to get people who visit your site to get on your list.

So a squeeze page is a page on your website dedicated to your freebie. So in addition to having it on your sidebar and in your navigation or below or above your header and all those other places, you want to have a page on your website dedicated to your freebie.

In this case, you will have nothing else on that page. No sidebar, no footer – nothing else. It’s just about your freebie. Traditional squeeze pages don’t have a header or any navigation. They just have this one thing. They’re squeezed into just this one thing.

Your squeeze page should include a quick title and description, everything we’ve been talking about here, an opt-in box and a graphic for your freebie. Of course if you gather them, you should also add in testimonials. Quick and easy, you




want it on your website. So this is the easy way. Definitely get started here.

This was my first opt-in page, my first squeeze page for my freebie. Now there are a lot of things that are wrong with this but the reason why I show it to you is it wasn’t fancy and it totally worked. I actually did have my navigation on this because I didn’t know how to take it off. So I had my header in my navigation but it was a dedicated page on my site.

I would send traffic from social media to this page and it worked just fine. Now, things are a little bit pickier today. People are a little bit pickier about getting on lists but you don’t have to worry about having it perfect. It’s more important to have one than to have it perfect. So definitely get started.

A couple of things that I did wrong were my opt-in box. The name and email address was actually below the fold because at the top I had my header and navigation. So you want to get that up a little bit higher if possible and depending on how your website is set up you might do that and I have a little bit more text than is necessary. Additionally, that testimonial I have from Jess who’s amazing is still a little bit long.

No worries though. It works. So here’s what’s really important: get a squeeze page up. Don’t worry if it’s perfect. You can always work on that later, taking in all the tips we’re incorporating here, plus the resources we have for you on how to make great squeeze pages. Up is better than not at all.

Now you can also take it to the next level with LeadPages. One of my goals in this program is to give you information but also help you differentiate between what has to happen versus other options if you’re ready to go further.




If you’re already getting overwhelmed and feeling like this is too much, don’t worry about LeadPages right now. But I feel like I wouldn’t be doing a good service to you if I didn’t at least fill you in on a little bit.

LeadPages, this is an example of a lead page I did. It’s actually only part of a lead page that I did. This was at the very top and there was that sign-up button. They sign up and then up pops a little box where they enter their name and email address.

There are a couple more sections. There’s a title at the top and the countdown timer. There was a video and a little bit of detail. Below there, there were some testimonials and a few other things.

What LeadPages is, is a separate service that you sign up for and there are more details about that in the bonus section only if you’re ready. If you don’t feel like you’re ready for it, no worries. You don’t have to do this. Don’t let anybody tell you, you have to do LeadPages if you don’t want to. This is only if you’re feeling ready.

LeadPages offers a lot of templates, a variety of templates for all sorts of uses for opt-in offers. So this could be for your main freebie or for – as we will talk about in module four, free classes or anything else that you might be doing. LeadPages tells you a little bit about what pages have really great conversion rates and what designs really work. You can customize them to look like your site.

There are some customization options but not a ton. Everything varies a little bit. This is just one example of what half of my lead page looks like on one of the things that I did before. You can learn more about that as I said in the bonus section if you want. But you don’t have to go there.




This is another example of a LeadPage as I was recreating this program. This went up at get1000subscribers.com to let people know that the program would reopen and they could click and send their name and email address to learn more when it was available. There are all sorts of options available there.

So once you have your squeeze page up and you have your freebie ready, you want to make sure you automate the delivery of your freebie. This is one of the

services that your newsletter service or email marketing service will do for you. It makes everything easy because you don’t have to send that freebie to every person who subscribes to your list. You want it done automatically.

Once you get to that point where you have 10, 20, 30, 50 people signing up a day, especially if you do great guest posting, that will definitely happen. You don’t want to have to do that manually. So automation is the way to go. You will use your newsletter service as I said and you’re going to also need to use a hosting service for larger files. If you want to create a video and send it to somebody, that video might be, I don’t know, a very large megabyte number and you can’t necessarily send that through email. So you will need to host that video elsewhere. We’ve got suggestions for file hosting in the bonus section.

You want to automate the delivery of your freebie using your newsletter service and then you use a hosting service for those larger files. Now that you’ve got your freebie up, you’ve got a squeeze page there, you’ve got the delivery automated, let’s talk about the really important thing, which is how to convert new subscribers into paying customers.




FIRST THING YOU’RE GOING TO DO IS YOU’RE GOING TO LEVERAGE YOUR FREEBIE.

Your freebie should include two things. These are so simple. You can’t not do them. In addition to your great content, you want to have a section about you and why you’re awesome and this is not one line and this is not a P.S. and this is not a small thing. It should be a full page with a great photo of you and a short description about you and why you’re awesome.

OK? I’m exaggerating a little bit that you’re going to talk like that. But basically, I want to know why you’re really awesome at X, whether you’re an artist, or a life coach or a weight loss coach or a bookkeeper. I want to know what makes you different from everybody else out there.

Then I want you to have a section that describes what you do and how somebody can buy from you. So these

are separate pages on your website. This is again about making it feel really meaty. We talked earlier about having a cover page, having an introduction, having a table of contents, having all of your content. Then you want an about page and then you want a separate page on what you do and how somebody can buy from you.

It’s a gentle little pitch about your services and how they can learn more because if somebody consumes your freebie and thinks it’s awesome, and they will if they’re your target client and you created it using the instructions here, they’re probably going to want to hire you and that will be amazing and this is what this section is going to help them understand how to do that and what you do.




The next thing you want to do is send them good stuff regularly. Now that you have subscribers on your list, you’ve given them a great freebie, you want to send them free quality content on a regular basis. I send my weekly newsletter full of really great solid business tips, many of which are in my paid programs if people paid close enough attention. I send really great stuff to my people every single week, so they feel like I’m constantly giving them great value and that’s what you need to be doing too.

This is about nurturing them, making them feel like they get great value from being on your list. The more great stuff you send, the more likely they are to open your email. The more likely they are to open your email, the more likely they are to eventually buy from you. Give them great stuff and they will become customers in return.

Now a good estimate of what I like to suggest for my clients is a ratio of about four to one free content to sales content over the course of a year. So there are short periods of time we’re going to send way more sales emails than you are good content. But as long as you balance that out over the course of the year, that’s fine.

So in addition to sending good, free stuff, you can send sales content. That is expected. This is part of letting your subscribers know how to hire you. So first in your

newsletter, you’re going to want to always tell them how they can work with you or buy from you. We have some examples for you of how you can pitch that in your newsletter. This should be a dedicated section in your weekly email. It should not be a P.S. That is totally not OK.

So not “P.S. I have two spots. Open and click here”. It should be a whole section where people really get a sense of what




you do. Make occasional references in your blog post. “I was having a session with a private client last week and she said blah, blah, blah, and we solved this problem”. You can find really non-icky ways to talk about the work that you do without pitching people. It’s a great thing. It’s a great way to go.

You also want to set up autoresponders to remind people how they can pay you, so whether that’s hire you or buy from you. The first autoresponder you set up

was the welcome email, the one that delivered the actual freebie to your new subscriber. You’re going to want to also set up subsequent autoresponders that connect with your subscribers, telling them how they can hire you but also just checking on them on a regular basis. There’s a resource guide for you on how to create those autoresponders and things to consider. So check that out also.

NOW HERE ARE SOME BIG FREEBIE MISTAKES YOU WANT TO AVOID:

Giving away too much or too little information. We

touched on this earlier. Giving away anything that requires your time on a per subscriber basis, this is so important. A consultation, an individual evaluation or a personalized assessment. If you want to get a thousand subscribers or maybe eventually 5000 subscribers or even more, you are not going to be able to give away your time to every single subscriber.

It’s important that your freebie doesn’t involve you and that everything is automated. You want to also make

sure that if you give away an assessment or an evaluation or a quiz, that you always include the answers. So don’t give them that without the solution to the problem and the answers. We talked about that earlier but I just want to mention it again.




You also want to make sure not to give away physical goods that have to be mailed. Now there are some bigger

business owners out there who are actually sending physical CDs occasionally. They have their whole marketing and financial funnel mapped out, that they know how much they’re spending on a CD and the mailing and their conversion rates and all that. They’ve got it down to a science and they have really massive numbers and they know it works.

So when you get to that point, you can play that game. But for now, there is no reason why you need to mail physical goods. Again, that requires your time on a per subscriber basis or your money on a per subscriber basis and I don’t want that to be a trap you get stuck into.

Also this one kind of goes without saying but don’t copy what somebody else has created. Create your own thing. It’s better that way for your business in the long run anyway.

Last thing is don’t worry if there’s something similar out there. So yes, you don’t want to copy but no, don’t worry

if it’s similar to what somebody else may have created. If you focus on your self and your client and your unique voice and what you have to share, I know you will create something fantastic.

SO HERE ARE YOUR ACTIONS STEPS.

Number one, spend time on The Ideal Customer Magic Formula even if you think you’ve done it before. I’ve worked with enough people long enough that I know this




can be a game changer if you put the effort in here, I promise you.

Second, I want you to list five different freebie ideas. Play around with them and then choose one that your target subscriber will think is most enticing, that you’re also excited to create.

Then I want you to go and create your freebie.

Then I want you to collect and incorporate feedback and testimonials and then get a great graphic.

Post that freebie in multiple places and on a squeeze page on your site. And then test your opt-in boxes and freebie delivery to make sure they all work.

Now this is the meatiest module. We’ve covered so much ground and creating a freebie is not a small task, plus all these other things we’ve talked about. So please know that it will take a fair amount of effort to get through this. But once you do, you’re done! That is the amazing thing. Once you create a great freebie, it stands the test of time for a while.

Did you know that I used the same freebie for – let me see, four and a half years? Four and a half years, same freebie. Got me many thousands of subscribers. So you don’t have to create this over and over again. You create a really great one and it will work for you for quite some time.

SO PUT THE EFFORT IN NOW. DO IT RIGHT. I KNOW YOU CAN DO THIS!

Once you do, it will so prepare you for the coming modules which is really going to help you get that traffic and build your




list and build your business. Alright, this is going to be amazing. I know you’re going to create a great freebie and I can’t wait to see you do it!


get your first 1000 subscribers - amazon s31/… · get your first 1000 subscribers tm module one...

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