Get The Money 2011

Get the MoneyFacilitator Guide

East Central Division2011 Relay Leadership Summit

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Get The Money 2011

Get the Money

Module Overview

Audience:● American Cancer Society staff & Collegiate Relay Leadership

Time Required: 75 minutes

Preparation:Room Set-Up: Friday, September 23rd

Rounds of 8-10: set up by convention center Table in front of room for facilitator materials: handouts, give-aways, etc. Decorate the Room Flip Chart & Easel Get CD Player Prepare Activities

Prior to the start of Summit: Create flip charts – see pg. 4 - 5 Copy Handouts [will be done by Division office staff] Submit room decoration requests to Nicole Wooten by July 22, 2011

Facilitator Kit: Your breakout decorations Markers Tape CD Player Candy Post-It Notes Pipe Cleaners – use for kinetic learners to play with Complete flip charts Handouts: Incentive Bingo sheets , envelop of program flashcards Reward: Snack Sack Swag: Purple Prize Box Photo Sticks Like/Dislike cards

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Symbols: Throughout the Guide you will see various symbols to help alert you to the action that needs to be taken.

Reference to a Flip Chart

Exercise performed by participants; or led by facilitator

Facilitator asks a question of participants

Handout

TEXT Text in blue indicates instructions for the facilitator to say or do during the breakout

Facilitator Agenda: (Adjust times as appropriate to fit your needs and your schedule)

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Welcome/Introductions, Agenda review, Objectives 5 minutes

Optional Icebreaker 5 minutes

Motivation – Using it to your Advantage 25 minutes

Fundraising – We’re All in This Together 20 minutes

Onsite Fundraising is Where It’s At 15 minutes

Review, Wrap-Up, Call to Action 5 minutes

Flip Chart Summary

Prepared Flip Charts: During the July meeting you will receive flip charts and markers to create flip charts needed for your assigned break-outs. All flip charts are to be completed prior to arriving for Summit on September 23rd. Each letter represents a sheet within your flip chart – be sure to go in order!

*Note: Remember to leave a blank sheet between each written sheet and only use blue or black to write content.

Get the MoneyFacilitator Names & SchoolsAgenda

1. Welcome2. Motivation – Using it to Your Advantage!3. Fundraising – We’re All in This Together!4. Onsite Fundraising is Where It’s At!5. Wrap-Up & Call to Action

Objectives 1. Participants will be comfortable making a fundraising ask

and teaching others to make a fundraising ask.2. Identify fundraising challenges and incentives to keep

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fundraising top of mind year-round. 3. Understand the benefits and best practices of Onsite

fundraising.Motivation – Using it to our Advantage!

1. What is Motivation?2. Understanding the importance of motivation in fundraising3. Passionate, Informed asks = $$$$

Next Steps in Fundraising Motivation1. What motivates us, motivates others2. Building fundraising confidence3. What if zero was not an option?4. Recognizing fundraising success

What motivates us, motivates others1. Share your reason to Relay2. Mission Knowledge = fundraising power3. Hook, Line & Sinker

Hook, Line & Sinker1. Hook – Catch their attention2. Line – Grab them with the ‘Why’3. Sinker – Make it personal!

Building fundraising confidence1. Your committee can’t be afraid to talk about fundraising2. Share Goals & Celebrate Success at ALL meetings3. Remind them: Don’t let No stop the Show!

Fundraising – We’re All In This Together1. Creating an environment of fundraising2. A little healthy competition is always good3. Sometimes you need a little help from your friends

Creating an environment of fundraising1. Understanding your campus culture2. Material v. Non-Material Recognition

What if zero was not an option?1. Setting a $100 minimum fundraising goal2. Motivating participants with challenges

Zero is Not an Option Challenge:1. Create a clever name for your zero is not an option challenge2. What incentive would you offer participants to motivate them?3. How will you communicate this challenge?

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A little healthy competition never hurt anyone!1. Challenges = fundraising motivation2. Best Practices in fundraising challenges3. How often is too often?

Best Practices in Fundraising Challenges1. $48 in 482. $10 x 10 x 103. 5 Star Challenge

Post on wall

$48 in 48 Challenges every participant to raise $48 over a set 48

hours. The event sets an overall goal for the competition, such as

$48,000 Prizes offered for certain milestones: person to send most

emails, highest 2-day fundraising total, everyone who raises $48 entered into raffle.

Promote challenge on event website

Post on wall

10x10x10 Challenges every participant to raise $100 in 10 days Goal = 10 donations of $10 in 10 days They can:

*Send Emails*Put out change cans*bring homemade baked goods to class and ask for donation*ask bookstore for donations to resell*hold a dinner for 10 friends and charge $10 per person

Post on wall

5 Star Challenge Encourages teams to work together to meet 5 goals For example:

1. Have a survivor on team2. Have 15 people registered for the team3. Host at least one team fundraiser4. Have every team member raise $1005. Attend a required number of team captain meetings

Teams who achieved 5 star status were recognized at the eventSometimes you need a little help from your friends

1. Fundraising CommitteeCommittee organized fundraisers

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Benefits of Event-wide fundraising1. Ease2. Bonding3. Publicity2. Faculty & Staff Engagement

Don’t Forget Day of Event – Onsite FUNdraising is where it’s at!1. The reality of onsite fundraising2. It’s not an event – it’s an experience!4. Getting started with onsite fundraising

Handout Library

Activity Resources

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Welcome/Introductions, Agenda review, Objectives (5 minutes)________________________________________________________________

Get the MoneyFacilitator Names & Schools

Facilitators introduce themselves & share how they became involved in Relay.

Facilitators review the agenda items listed:

Agenda 1. Welcome2. Motivation – Using it to Your Advantage!3. Fundraising – We’re All in This Together!4. Onsite Fundraising is Where It’s At!5. Wrap-Up & Call to Action

Facilitator review the objectives listed:

Objectives● Participants will be comfortable asking for money and

teaching others to ask for money using ACS programs as examples of reasons to donate

● Promote the “No $0 Participants” campaign through sharing fundraising resources for use on campus

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Icebreaker(5 min)

ACTIVITY5 min

Icebreaker: Bear, Salmon, Mosquito Facilitators: explain how the game works – demonstrating bear,

salmon, mosquito with each other *bear eats salmon *mosquito infects bear with malaria *salmon eats mosquito

Have participants stand and find a partner Each pair must compete in bear, salmon, mosquito The loser of each round then becomes the winner’s cheerleader,

cheering them on & motivating them to beat the next person. The winner competes against another winner, with the loser & their

cheerleaders becoming part of the winners team after each round. Play continues until the final round, with only two players. Final round – everyone cheers on their particular player and final

round is played. Winner receives a prize.

Room Host award Prize provided Ask everyone to be seated

Facilitator talking points to transition:

Wow! You all were really motivated to win that bear, salmon, mosquito game…which is great, because motivation is one of our topics for today!

Fundraising is one of the most difficult and yet most important aspects of Relay. Let’s Face it…Relay is a FUNDRAISER! It’s the largest fundraiser in the world, bringing in over $1 million a day! It’s important to remember that although fundraising isn’t all we do, all we do

depends on it. Get The Money will teach you skills to help your committee motivate, incentivize,

and coach your participants to be successful in their fundraising.

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Topic #1: Motivation – Using it to your advantage!(25 minutes)________________________________________________________________

What motivates someone to complete a task?

Think of what motivated you to complete the Incentive Bingo exercise. (Allow two or three people to answer)○ Potential Answers: Incentives, the facilitator’s excitement motivated us,

winning the competition, getting to know other people in the group

Those are all great examples of what can motivate someone to complete a task!

Motivation – Using it to our Advantage!1. What is Motivation?2. Understanding the importance of motivation in fundraising3. Passionate, Informed asks = $$$$

We’ve talked about what can motivate someone, but what is motivation? Motivation is: a force or influence that causes someone to do something. The most successful collegiate events understand the importance of motivation,

especially in fundraising. These committees are not afraid to talk about fundraising, they educate their

participants on how to effectively make a fundraising ask and motivate them with FUNdraising challenges & incentives

Our most successful participants are educated on ACS programs & services and know the importance of sharing their passion and the ACS mission when making ‘the ask.’

Now that we see the importance of motivation in fundraising success, where do we start in using motivation to our advantage?

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Next Steps in Fundraising Motivation1. What motivates us, motivates others2. Building fundraising confidence3. What if zero was not an option?4. Recognizing fundraising success

Think about it, what motivates us to participate in Relay can be a powerful message to motivate donors.

As Relay leaders it is our job to build fundraising confidence in our participants. What if zero were not an option, what if every participant who registered for

Relay fundraised at some level even if it was just $5! Recognizing fundraising success is a great motivator to keep participants

engaged in fundraising year-round.

Let’s take a closer look at each of these steps.

What motivates us, motivates others1. Share your reason to Relay2. Mission Knowledge = fundraising power3. Hook, Line & Sinker

Let’s relate the motivation we just discussed to how we motivate people to fundraise and/or donate.

Your personal reason to Relay is the best fundraising tool you have! As a committee member, sharing your passion and motivation to Relay will

motivate others to fundraise. As a team captain or participant, by sharing your reason to Relay with donors,

they are more likely to make a donation AND to remember the facts you shared about the organization.

ACTIVITY5 min

Post Card Pair Share: My Reason to Relay Each participant will take a photo stick from the center of the table Instruct participants to find another participant holding the same

photo stick Participants will share with each other their reason to Relay. Facilitators will share their reason to Relay with each other as an

example

Thank you all for participating, its powerful to remember why we Relay and even more powerful to share that reason with someone else.

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Just as important as sharing your personal motivation to Relay is sharing the mission of the ACS

Most people don’t know all of the extremely important services ACS provides. Sharing some of the services ACS provides is a great way for committee

members and team captains to explain to participants why the ACS is an important organization.

One example is the Hope Lodge where cancer patients can stay at no cost while undergoing treatment at a cancer facility far away from home.

Or the fact that the American Cancer Society has 948 cancer research grants active across the nation, providing an impressive $473 million dollars in research funds!

This information will help motivate people to donate to ACS and Relay. We have an activity to help you learn the programs of the ACS!

ACTIVITY5 min

Images Trump Words: Picture match Up Team will take the envelope of flashcards from the center of the

table Give each person at the table a purple flashcard and have them

read the description to the table. Instruct participants to work together to match the images on the

green flashcards to the programs & services described on the purple flash cards.

Give participants 2 minutes to work at their tables to pair all images with the program descriptions.

Facilitator note: Each group will have one program description that is starred; have one member from the table read this description to the room.

Complete until all program/service descriptions have been read.

The Finding Cures handout in your program is a great reference source for the programs and services offered by the ACS

Handout: Finding Cures

Being knowledgeable about the programs & services of the ACS is an impactful fundraising tool!

When we pair our passion & reason to Relay with information about how dollars raised through fundraising support programs & services of the ACS we have a powerful fundraising ask.

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Let’s break it down & look at a simple formula for making the ask: Hook, Line & Sinker

Hook, Line & Sinker1. Hook – Catch their attention2. Line – Grab them with the ‘Why’3. Sinker – Make it personal!

Hook: Catch their attention: Introduce yourself and greet the person, tell them that you are participating in this year’s Relay For Life.

○ Remember to consider your audience and tailor your greeting to the specific person.

○ Asking a professor? Remind them that you really enjoyed their class last semester.

○ Asking a friend? Remind them how great it was to see them over the holidays!

Line: Grab them with the ‘why’: Share your reason to Relay and one program or service of the American Cancer Society

○ Be sure to keep it simple! ○ Make your ask memorable with a few impactful statements. There is no

need to ramble on – either in person or via email. Sinker: Make it personal: Remind them that cancer touches everyone and ask

if they will support you in the fight against cancer to honor someone they know who has been affected by this disease.

Think of this as your : 60 second elevator speech! In keeping your message personal, brief & impactful you are sure to have fundraising success!

Let me share my ask with you so you can see how it all comes together: Facilitator gives their personal Hook, Line & Sinker ask.

Now we’re going to give all of you a chance to practice!

HANDOUTMaking the Ask Mad Lib Worksheet Pg. _______

ACTIVITY6 min

Table Whip: :30 Making the Ask Have each person turn to pg. ____ in their binder. Ask each participant to complete the Making the Ask worksheet. After 2-3 minutes instruct the participants: Now that you’ve seen

how easy it can be to develop your own ask, let’s practice!

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Each person at the table will give their :30 second Making the Ask pitch, including the hook, line & sinker.

The first person will stand & deliver their ask, when they finish & sit down, the next person will immediately stand & give their ask.

Continue this until each person at your table has gone. The first table to finish the task will receive a prize! Facilitator: If time allows, ask for one or two participants to present

to the whole group. Reward them with selection from the ‘Purple Prize Box’.

Great Job everyone!! Now that you’re confident in your ability to ‘make the ask’ let’s discuss how we can instill that same confidence in all of the participants back on your campus!

Building fundraising confidence1. Your committee can’t be afraid to talk about fundraising2. Share Goals & Celebrate Success at ALL meetings3. Remind them: Don’t let No stop the Show!

Committee One of the things both the National & East Central Scout Teams learned on

their visits was that successful committees are not afraid to talk about fundraising.

All the important services we just talked about require the money that we fundraise. Fundraising is not all we do, but all we do depends on it.

That means you need to make sure your committee members and team captains are not afraid to talk about fundraising.

For some campuses, fundraising is the big purple elephant in the room. Don’t let that be you!

You may be thinking…I can’t make the participants at my event fundraise, even if I talk about it every day.

You’re right…but how your committee presents the subject of fundraising can motivate your participants to want to do their best!

Team Captain Meetings When talking about fundraising with committee members & team captains it

is important to ensure everyone is aware of this year’s overall fundraising goal.

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Team Captain’s Meetings are a great opportunity to provide updates on fundraising progress, recognize fundraising success and provide coaching on fundraising tips & tricks!

o Working with your committee, ensure that there is a fundraising topic on every team meeting agenda.

o You can even use the Hook Line & Sinker exercise at a Team Captain’s Meeting!

Don’t be afraid of No! Remind participants not to lose motivation if they hear the word “No”, if 100%

of the people we asked made a donation that would be fantastic!o Unfortunately receiving a “YES” every time is not reality. It is our

responsibility to keep the fundraising momentum going even in the face of a “No”.

o No one likes to ask others to give money, but cancer has affected everyone. You’d be surprised how many people are so willing to open their wallets and donate, no matter how strapped they are if you just ask.

o Making the ask is a harmless endeavor. The worst someone can do is not donate money this time.

o That’s ok, thank them and move on to asking someone else to support your efforts.

o The money we raise is saving lives. Never apologize for asking for money for this cause. And NEVER let a No stop the show!

o This is an important message to share with your committees & team captains!

Let’s take a look at some real life examples that put all these confidence building tips to work.

ACTIVITY

You Be the Judge: Like or Dislike Facilitators will read the two scenarios provided Scenario A: facilitator should be meek and wishy-washy, with no

enthusiasm Scenario B: facilitator should be confident & enthusiastic Have participants hold up the like or dislike signs after each

scenario

Scenario A

Facilitator should be meek and wishy-washy, with no enthusiasm.So, thank you all for becoming team captains, we are so happy to

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have you. We request that all participants raise $100... of course, it’s not a requirement, but it would be really great if all of the participants tried to raise at least $100. They get a t-shirt and food if they do...but it’s not mandatory...so ummm....let your team members know about the t-shirt and free food.

Scenario B

Facilitator should be confident & enthusiastic. Thank you all for becoming a Relay team captain and committing

yourself to this great cause. You have truly made the best decision of your life in joining this Relay movement. We have set a great standard for our event: that every participant raise $100. And this is so doable. As team captains we ask you to help motivate your team members to achieve this fundraising benchmark. The American Cancer Society has provided some great resources for easy fundraising including emails, Facebook and and iPhone application. And it’s so easy for people to donate. Click the link and enter your credit card information. See how simple that is? Each team meeting we will be focusing on fundraising tips and best practices to help our teams reach this important fundraising goal! ACS does some amazing things with the dollars raised through Relay; including funding research, cancer education, advocacy endeavors and patient services. But none of this would be possible without the fabulous fundraising of all our participants.

Overwhelmingly, you all ‘liked’ Scenario B! The facilitator really got you excited about Relay!

What about this scenario motivated you to want to fundraise?

Think of what really inspired you about Scenario B, what made you really want to go out and raise money?

(Allow two or three people to answer)○ Potential Answers: enthusiasm, information about ACS, Challenged

participants, confidence of presenter, etc. Those are all great reasons HOW you present fundraising can have on impact on

your overall success. No one is going to be motivated by a wishy-washy introduction of fundraising.

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Our role as Relay leaders is to motivate our participants to fundraise and support them along the way!

Remember gang – enthusiasm comes from the top…chairs to committee to team captains to participants!

Topic #2: Fundraising – We’re All in This Together(20 minutes)________________________________________________________________

Fundraising – We’re All In This Together1. Creating an environment of fundraising2. A little healthy competition is always good3. Sometimes you need a little help from your friends

Now that we have discussed motivation for fundraising, we are going to move on to ways your committee can encourage & support fundraising throughout the year.

We will talk about creating an environment of fundraising, some great ideas for challenging teams to raise more money, and the benefits of committee-sponsored or event-wide fundraising.

How do you incentivize the participants at your event?

What have your events offered as an incentive to help motivate participants to fundraise or participate in initiatives?

(Allow two or three people to answer)○ Potential Answers: Relay Gear, the ACS incentive program, special perks

at Relay, etc. Those are great examples of incentives! Incentives are a fantastic option for

creating an environment of fundraising! Let’s take a closer look at how we can recognize fundraising success.

Creating an environment of fundraising1. Understanding your campus culture2. Material v. Non-Material Recognition

It’s important to understand your campus culture, and to consider what motivates students on campus when deciding how to recognize participants.

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Your campus culture can help you determine whether to give out campus incentives or official Relay Gear.

On some campuses the culture centers around school spirit – like Virginia Tech, where there are equal amounts of orange & maroon (their school colors) and purple at Relay.

A campus that has a strong sense of school spirit may want to consider recognition & incentives that have to do with the campus.

A school with more Relay spirit than school spirit might have better success with official Relay Gear.

You can also consider both material and non-material incentives. Material incentives are items that cost money, but may be strong motivators for

participants, such as Relay Gear, an iPad, or a Vera Bradley bag. Non-Material incentives are items that recognize a team’s or participant’s efforts

with no cost to the event, such as VIP perks at Relay, recognition on the event website, or a fast pass.

HANDOUTHandout: Fast Pass How To

Fast Pass is a wristband awarded to participants who reach a designated fundraising benchmark…like $100. The wristband allows them to get special perks at Relay, such as first in line for food.

The Fast Pass-How To handout at your tables gives instructions on how to use this perk on your campus.

Remember, non-material incentives, like a fast pass, may be just as valuable or more valuable, than incentives that cost large sums of money.

A combination of both types of incentives is useful, and ensures that your fundraising motivation appeals to all types of students.

What are some examples of material incentives?

We’ve talked about a few material incentives, those that cost money…what are some additional examples?

(Allow two or three people to answer)○ Potential Answers: the ACS incentive program, gift cards to stores, event

specific trophy, etc. All great examples! Now let’s look at the flip side –

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What are some examples of non-material incentives?

We discussed a few non-material incentives, those that do not cost money…what are some additional examples?

(Allow two or three people to answer)○ Potential Answers: hand-written thank you note from the committee, extra

credit for a class, best spot on the field for tent site, free food delivered at midnight, etc.

All great examples! Offering an incentive for fundraising & fundraising milestones can keep your participants motivated throughout the year and ultimately lead to fundraising success!

Remember to consider a variety of fundraising incentives with your committee. Do you have budget dollars from Student Senate, look into purchasing items. You can also have your sponsorship chairs look into have incentives donated from local business. Also working with the administration on your campus to get campus perks donated – such as a free parking pass!

The most important thing to consider is the culture of your campus, and knowing what type of incentives will be most attractive to your participants.

What if zero was not an option?1. Setting a $100 minimum fundraising goal2. Motivating participants with challenges

So where do we go next with fundraising? Goals! It’s important for our participants to set a goal for their fundraising efforts. Some

people will naturally set a goal for themselves and some participants will need to be prompted to set a fundraising goal.

The American Cancer Society asks that each participant raise $100 – this is the minimum recommended fundraising goal for each participant.

Did you know that in the East Central Division 11,232 [or 30%!!] of our collegiate participants raised $0 in 2011?

Do you think that those participants understood the importance of setting a fundraising goal?

What if zero was not an option? What if we asked every participant to fundraise and encouraged team captains to ensure no one on their team had a $0 after their name?

Use a Slogan such as: “Zero is not an option” or “Be a hero, don’t leave a zero” or “Click for a Cure”

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○ Developing a challenge around motivating participants to actively fundraise is a great way to ensure that you reduce the number of $0 Relayers at you event.

○ A Don’t be a Zero campaign with a recognition opportunity for team captains who have motivated their teams to be successful in fundraising is a great opportunity.

○ Some campuses feel so strongly about their participants making the commitment to raise $100, that they’ve implemented an encouragement strategy. If participants haven’t raised $100 by the night of Relay, they are not able to get into the event without bringing the difference or they must send out at least 10 fundraising emails before they enter. The Relay provides multiple laptops at registration so it’s easy for participants.

Let’s practice developing a Zero is Not an Option challenge that will motivate participants to fundraise!

Zero is Not an Option Challenge:1. Create a clever name for your zero is not an option challenge2. What incentive would you offer participants to motivate them?3. How will you communicate this challenge?

ACTIVITY4 min

Pop-Up/Beat the Clock: Zero is not an option challenge Instruct participants to try and “beat the clock” by having each

member of the table complete the challenge before time runs out. Motivate participants by offering a prize to the first team that

completes the challenge [if they do so before time runs out] ~Prize = Snack Sack

Each person at the table must write on a post-it the answers to the questions:

1. Create a clever name for the ‘Zero is not an option’ challenge.

2. What incentive would you offer participants to motivate them?

3. How would you communicate this challenge? The catch, no two people at the table can have the same answer for

any question. Each participant must stand when they have successfully answered

the 3 questions & read their answer to the table. Once a person stands they ‘own’ the answers on their post-it and no

one else can use them. Anyone who may have written down the

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same answer for any question must come up with an alternate idea. A table will win once all participants are standing. We will read the

answers allowed! You’ll have 2 minutes to try and beat the clock! Good Luck!Facilitators: time activity – call stop after two minutes.

Have winning table, or table with the most people standing share 1 or two of their ideas.

Those were all great ideas! And some very unique incentive options! ‘Zero is not an option’ is a great fundraising message to share with participants,

now let’s take a look at other challenge ideas that can help motivate participants to strive for success.

A little healthy competition never hurt anyone!1. Challenges = fundraising motivation2. Best Practices in fundraising challenges3. How often is too often?

Challenges are another great way to create fundraising competition. They motivate participants to strive for fundraising benchmarks and can help an event keep fundraising momentum going throughout the year.

Here are some proven fundraising challenge ideas to consider implementing on your campus:

Best Practices in Fundraising Challenges1. $48 in 482. $10 x 10 x 103. 5 Star Challenge

Post on wall

$48 in 48 Challenges every participant to raise $48 over a set 48

hours. The event sets an overall goal for the competition, such as

$48,000 Prizes offered for certain milestones: person to send most

emails, highest 2-day fundraising total, everyone who raises $48 entered into raffle.

Promote challenge on event website

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$48 in 48 What is $48 in 48? It challenges every participant to raise at least $48 over a set

48 hours with hopes that the event will raise a certain goal amount (such as $48,000) by midnight of the second day.

It often involves prizes for certain fundraisers: first one to raise $48, person to send the most emails, highest 2-day fundraiser, everyone who raises $48 gets entered in a raffle for a prize, etc.

Promote the challenge on your website with directions and resources on how to participate in $48 in 48.

Do you have a smaller school? Why not try to raise $4,800 in 48 hours by asking every participant to raise $48. Or maybe try a 10 x 10 challenge…

Post on wall

10x10x10 Challenges every participant to raise $100 in 10 days Goal = 10 donations of $10 in 10 days They can:

*Send Emails*Put out change cans*bring homemade baked goods to class and ask for donation*ask bookstore for donations to resell*hold a dinner for 10 friends and charge $10 per person

$10 x 10 x10 Challenge every participant to raise $100 in 10 days – 10 donations of $10 in 10

days. They can:

o send emails, o put out change cans, o bring homemade coffee to class for friends and ask for donations in return, o sell 100 cancer ribbons for $1, o ask the bookstore for donations (ex. 10 t-shirts or 5 sweatshirts) to resello hold a water balloon fight on the quad and charge $0.50 a balloon to

participateo hold a dinner for 10 friends and charge $10 per person

5 Star Challenge Encourages teams to work together to meet 5 goals For example:

6. Have a survivor on team

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Post on wall

7. Have 15 people registered for the team8. Host at least one team fundraiser9. Have every team member raise $10010.Attend a required number of team captain meetings

Teams who achieved 5 star status were recognized at the event

5-Star Challenge The 5-Star Challenge is an idea that comes from the University of Minnesota The 5-Star Challenge encourages teams to work together to meet 5 goals (stars)

before Relay. For example:o Have a Survivor on teamo Have 15 people registered for the teamo Host at least one team fundraisero Have every team member raise $100o Attend a certain number of Team Captain meetings

All 5-Star teams were then recognized at the event – you can offer prizes or incentives, or just recognition in front of the group.

Don’t feel like these examples are boxing you in – if you have a history of super-motivated teams, do an 8-Star Challenge with your own campus-specific stars.

If you have a history of unmotivated teams, do a 3-star challenge with the three goals you think are most important for teams to accomplish.

For additional fantastic fundraising ideas, check out the Collegiate Fundraising Best Practices Handout at your table!

Handout: Collegiate Fundraising Best Practices

One of the most important things to keep in mind is publicity. Whatever challenge you decide to do, promote – promote –promote!

If people don’t know about it, they can’t meet their goals, and then you won’t meet yours. Promote it at your kickoff, email, blog, Twitter, Youtube, and hourly Facebook updates.

Don’t forget you can always use your staff partner as a resource – on how to implement these events, or for new and different ideas from other campuses.

One of the best things about Relay is that its FUN! Challenges help keep the FUN in fundraising and keep participants motivated!

Remember not to go overboard with fundraising challenges! Offering a challenge every week will lessen the motivation for participants. Two to three challenges

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per semester keep Relayers interested and motivated to achieve fundraising success!

Let’s take a look at how fundraising committee can support teams in their fundraising efforts…because let’s face it, sometimes we can all use a little help from our friends when it comes to fundraising!

Sometimes you need a little help from your friends1. Fundraising Committee2. Committee organized fundraisers

We recommend that committees have subcommittees dedicated to Fundraising. This Fundraising Committee works to educate Relayers on onsite and online

fundraising, and to plan overall committee-organized fundraisers like the challenges we discussed.

Having a fundraising committee reduces the workload of the event chair, and provides direct fundraising support to participants. This can be especially helpful for new teams.

The Fundraising Committee also takes ownership of developing and managing event-wide or committee-organized fundraisers.

These fundraising activities allow multiple teams to participate and often receive credit towards their individual fundraising efforts.

There are many benefits of event-wide committee organized fundraising.

Benefits of Event-wide fundraising1. Ease2. Bonding3. Publicity4. Faculty & Staff Engagement

Ease○ When committees plan fundraisers for participants, they are more likely to

join in the fun because it is less work for them! ○ Event-wide fundraisers also bring in donations that wouldn’t come in

without that collaborative effort. Bonding

○ Event-wide fundraisers bring together multiple teams. We know that teams that spend more time together bond through their hard work.

○ Creating a little healthy competition allows teams to bond over racing each other to fundraising higher and higher amounts!

Publicity

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○ If you make a big deal about it and secure some great incentives, people will participate!

○ More people involved in fundraising leads to more publicity and buzz about Relay!

Staff and faculty○ Don’t forget that your event-wide fundraisers and challenges can draw in

your staff and faculty! ○ They can create teams, publicize in classes, offer incentives (lunch with

your favorite professor!), and in general suggest great ideas for fundraising that you may not have thought of.

Topic #3: Onsite Fundraising Is Where It’s At!(15 minutes)________________________________________________________________

Don’t Forget Day of Event – Onsite FUNdraising is where it’s at!1. The reality of onsite fundraising2. It’s not an event – it’s an experience!3. Getting started with onsite fundraising

Onsite fundraising has multiple benefits - beyond increasing the fundraising, it also helps make for a fun Relay.

It’s built-in entertainment that truly engages the attendees, and makes them feel like an important part of the event.

While many campuses have a good chunk of income from onsite fundraising, the reality is that this kind of fundraising isn’t always reliable. A huge storm or bad weather could drastically reduce onsite fundraising - and that’s hard to make up, so think of onsite fundraising as the icing on the cake to your year-round fundraising efforts.

The majority of money should be raised prior to the Relay, this ensures Relay is a celebration and not a mad scramble to reach goal!

Hosting an onsite fundraiser gives teams an opportunity to continue their fundraising efforts, and interact with other participants. Think of onsite fundraising as an extension of Day of Event Entertainment!

Remind teams that having an on-site fundraiser is a really great opportunity to bond as a team and to raise money at the same time! You can do the fundraiser for as long or as short as you want, stop and start it at any time; it’s completely up to the team members.

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Get The Money 2011

It’s also important to ask, ‘Why would the teams want to participate in on-site fundraising?’ For many teams, having an on-site fundraiser means free marketing for their group or organization.

Bloomsburg University used their Relay Around the World theme to motivate teams with a passport challenge. Teams received passport points for attending meetings & hosting on site fundraisers. The team that had the most passport points at the end of Relay won a gift card for their organization.

As previously mentioned, U of M implements a 5-star challenge with one category as having a team fundraiser; on-site fundraising included!

As we’ve discussed today, enthusiasm breeds enthusiasm! If you were at Relay, and came across two participants encouraging you to partake in their onsite fundraiser, you are more likely to choose the one where the people are excited to be there - the ones that have made their fundraiser fun, and are excited to promote it!

But even the best enthusiasm won't make up for a bad fundraising idea. Clever and fun fundraising ideas attract more people, and it's important for committees and teams to remember this when encouraging onsite fundraising.

ACTIVITY3 min

Relay Rally: Onsite Fundraising is as easy as 1 – 2 – 3 Room Host: time activity – after two minutes call stop.

Participants have 2 minutes to come up with as many creative onsite fundraisers as possible working as a group with their table.

Participants will be given one item to start, and must come up with 3 onsite fundraising ideas using the provided item as inspiration.

Once the team has listed 3 ideas for the item, they run up to the front of the room to exchange their item for another and repeat.

Teams should work to continue generating ideas in this manner until time runs out.

At the end of 2 minutes, whistle sounds and teams must stop. Have each table take :30 seconds to circle their top 3 ideas. Have one or two tables share their top 3 ideas with the group.

Those are great ideas everyone! Give yourselves a round of applause! Providing fun & creative onsite fundraising ideas to your participants can be as

easy as doing this activity at a Team Captain’s Meeting!

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Get The Money 2011

Review, Wrap-Up, Call to Action(5 minutes)

Review: Three Important Things To Remember○ Fundraising is not all we do, but all we do depends on it.○ Help your participants fundraise through creative challenges and

competitions – team bonding, publicity, and partnerships are key.○ Fundraising enthusiasm breeds enthusiasm – the more excited you are

about fundraising, the more excited your committee will be, and the more successful your participants will be.

Wrap Up: Take it Back Tool Bag○ Turn to Page _____ in your binder. Write down 3 ideas or concepts from

this break-out that you are going to take back to your campus & share with your committee.

Call to Action○ Take these ideas and this enthusiasm back to your campuses! Share

them with the people you meet there and motivate one another to use the resources we’ve given you to really make it happen back home.

○ Remember, don’t be afraid to ask participants to fundraise – if you have a positive attitude and confidence when presenting fundraising, you will motivate the people you lead.

○ Don’t forget that Relay is a lot of things – it’s fun and it’s inspirational, but first and foremost, it’s a fundraiser that allows ACS to continue doing incredible things for people with cancer.

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