get the most for your money

GET THE MOST FOR YOUR $$

NYLA Conference September 27, 2013Presentation by:Monica Kuryla, Fayetteville Free Library Heather Matzel, Fayetteville Free Library Richard Ashby, President, LiteracyNationAndrew P. Jackson (Sekou Molefi Baako), Queens Library

Intro

How to develop/promote/implement programming for little to no $

Reallocating materials budget funds from print resources to support/enhance new formats.

Ways to enhance your reference service offerings at little to no cost

Cost Effective Programming

LiteracyNation Inc. Volunteer activities can be fun for day

time patrons (DTP) and their friends.

Once a month host a “My Library” program When your shelves are dusty or your

paperbacks need weeding…DTP are great volunteers


We offer job Fairs, Resume workshops. Health seminars, Tax preparation assistance. New York State Department of Labor will host job fairs and resume workshops, for no cost. Local Hospitals and health agencies will also host your health fairs. Community and local authors will be happy to come host book talks or writing workshops.


DTP come to the library for a variety of reasons.

People may go to the library looking mainly for information.

New moms connect at baby storytimes; elderly people, often facing difficult life transitions, attend events and find that they make new friends. Patrons seek new careers and employment.


Adults love games.Set up a Game day or night for video and board games at the library they feel empowered. They will need little or no money to have a gaming event Have the teens hand draw posters and flyers for advertisement of the programs. DTP love Scrabble, monopoly, chest, checkers, and card games. Offer zumba or yoga classes in the day or evening.


Craft projects can be offered to DTP in many ways: as a stand-alone project. Morning sewing clubs, scrap book. Collect free craft materials from friends, coworkers and relatives.

“…with literacy and justice for all”

www.literacynation.com

Make Your Library the Center of Your Community By Any Means Necessary…

Examples of Local Program Ideas Local History Talks, site tours, power points,

discussions, walking tours Genealogy Workshops Family History Talks Local High School Teachers or College

Professor Lectures Local Historians and Town Hall

Discussions

Musical Performances

Open Mic (include more than just poetry or literature readings) Local choral groups or choirs, vocalists, choirs Holiday music concerts Barber Shop Quartets Dance troupes, ensembles, schools Music school recitals Significant local events, celebrations Local musicians and vocalists School/college ensembles, bands and orchestras with Q & A Classical, jazz, hip-hop, opera, string quartets, solo artists,

orchestras, do-wop Musical concerts featuring music from different cultures and

ages Poetry with music; artist painting with music performance Acapella performances Puppet and Magic Shows

Library co-Sponsored Activities and Events. Read-A-Loud (invite prominent local

participants) Career Day (prominent local residents,

business, elected officials, etc. Library Open House (advocacy and outreach) Library Anniversary Celebration or significant

calendar dates Friends of the Library events Library Advocacy Day Family Day (community celebration, inclusive,

co-sponsored)

Library co-Sponsored Activities and Events. Film Screenings and Discussions Old and New; Black and White/Color; Silent

Films Televised prominent events, parades,

celebrations, inauguration, concerts, etc) Poet reading and discussion Author reading and discussion (local authors,

critics, journalists, etc) Book Talk and discussion Book Club open discussion – public invited Film screening and discussion (biographical, old

black & white, historical, etc.) Film and book talk of same title with guest

speaker

Settings (Maximize your audience and exposure) @ Library and Off-Site

Indoor or outdoor Senior Centers Town square Hospital In the park School yard Library Atrium Children’s

Room YA Room Sidewalk Courtyard or Garden City Hall

Funding Sources (Not always about the Benjamin$$ but In-Kind Services) Library development office (grants,

foundations) Friends of the Library Local government grants (City, County,

State) New York State Council on the Arts Local Arts Council New York City Department of Cultural

Affairs Elected Official’s Discretionary

Grants/Funds

Publicity & Outreach

Website (keep it updated) Facebook, Twitter, Blog. Pinterest, Youtube,

Library’s plasma screen Flyers & Posters (English and Other Languages

if appropriate) Bulletin Boards Local Newspapers (paid and community bulletin

board) Public Access Television (public service

announcement, ad) Local radio interview Churches and Senior Centers

Who to Invite to Participate Library Board of Trustees, Director and Staff Library Volunteers and Residents Friends of the Library Library Customers Local Board of Regents Representative Elected Officials (Town, County, City, State) Corporate and Business leaders Socialites and Prominent and Famous Citizens College President and Professors School Principals and teachers School classes, band Athletes and Coaches (collegiate, schools, town leagues) Boy Scouts, Girl Scouts, Brownies, Cub Scouts Clergy and Religious Leaders Parents, Teachers, PTA and Community Groups Popular journalists and TV News Anchors Friends and Neighbors Retirees and Founding Library Staff and Board Members Enemies :0) In other words, invite everybody!

Ideas to Consider

* Combine Programs When Optional to Maximize Audience Development

* Create Program Planning Committees. Invite Outsiders to Participate.

* Give you’re your youth and elders a voice. * Create Ownership of the Library and Programs for Success. * Everything Doesn’t Cost BIG Money to be Successful. * Give Yourself Ample Time to Plan and Execute Programs * Cross Section of Programs Should Be Representative of the

Culture and Ages of Your Community. * Ask!

Andrew P. Jackson (Sekou Molefi Baako), Executive Director Queens Library’s Langston Hughes Community Library and

Cultural Center

Budgeting Strategy

Create rich collections and resources

Challenges:

changing formats and mediums rapidly changing patron requests set budgets increasing demands on our time as

librarians to support the community, we need a way to make these important decisions in a timely fashion

Budgeting Strategy

What do you have and why? What do you need?

Evaluations Patron driven acquisitions

How can you make it possible? Be flexible Reallocate funds

Budgeting Strategy

What do you have? Why?

Resource Subject Area

How funded?

Cost Renewal date

Rep contact How to find stats

Novelist Reader’s Advisory

By our library

$1,000/year Feb 1st Amanda Poor, 1-800-653-2726 ex. 296

http://eadmin.ebscohost.com/eadmin/Login.aspx

Job & Career Accelerator

Job & Career

By the Consortium

$0 March 1st Peg Elliot, [email protected]

Email from [email protected]

Grolier Online

Encyclopedia

By the State library

$0 Sept. 1st [email protected]

Email [email protected]

Freegal eMusic By our library

$4,000/year Dec 1st Jim Petersen, (571) 730-4300

http://www.freegalmusic.com/admin/users/login






mailto:[email protected]












Budgeting Strategy

What do you need? Example of Staff evaluation:About how many times per month do you use the following to help a patron:

Access Newspaper Archives ________

Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful

Biography Resource Center ________


Britannic Reference Center ________


Career Cruising ________


CultureGrams ________


Budgeting Strategy

What do you need (cont.)? Patron Driven Acquisitions

Formal survey on website, Facebook Conversations at the desk Reports/Statistics Purchase on demand =instant gratification

Budgeting Strategy

How can you make it possible? Latitude in the budget

Materials Reallocation

Ask why?

Providing Cost Effective Reference Resources

Creating a virtual “research room” with FREE Resources

Evaluate and assess existing resources, consider specific user needs (Make sure they are relevant to your community’s information needs!)

Develop categories or subjects-research resources available

Make comparisons of selected resources per subject and narrow resource list down to 5 credible sources per subject.

Design layout, annotate and make it visible to users

Providing Cost Effective Reference Services

Creating virtual instruction opportunities for FREE

Offer live Skype instruction right from the Reference desk during designated hours

Record your own 3 minute video clips on “how to…” (download an eBook to a Kindle Fire, etc.) and upload to a YouTube account. A great way to personalize the instruction and promote it on social networks as “how to” of the day.

Providing Cost Effective Reference Promotion & Engagement

Reference and social networks FREE Promotion Create a social networking plan for how often to

post, what content to post, etc. Post links to free credible resources and explain

why you recommend them or how they can be useful to your community.

Ask questions, survey community wants/needs/expectations of reference services and/or resources

Create a conversation with library users-for example “What are you reading this weekend?”

Questions?

Contact info:Monica Kuryla [email protected] Matzel [email protected] Ashby

[email protected] P. Jackson (Sekou Molefi Baako)[email protected]: Shauntee Burns

[email protected]




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