MGP ADVISORY BOARD MEETINGThursday March 29th 2012Call in # 605-475-4800 Access Code: 931127

AGENDA• Greetings• Success Stories

• Programs Report• Boot Camp• Locomotus

• Special Programs • Financial • Next Steps/Meetings

PROGRAM REPORT

• Eleven (11) Students selected for summer program

• Interviews hosted through Google Hangout• Assignment #1 (Build Your Agency) given• Office Space: TM Advertising• Start date: May 29th

• Committed Sponsors ($71k) – 4A’s– RAPP– Omnicom– Wieden + Kennedy– Deutsch– BSSP– Omnicom

• VIBE Web-series – National sales team to sell sponsorship for

program and series• Chrysler Sponsorship still in development • Got A Match

THE 2012 ICR8 BOOT CAMP

Click to view video

Boot Camp Budget

• Budget subject to change based upon donations / in kind donations

• Goal to lock in facilitator stipend• Additional Sponsors needed

SPECIAL PROJECTS

• 2012 Boomerang (20th) Oscar’s Event with Uptown Magazine

• BAC Documentary – JWT to produce short on the

background of the Basic Advertising Course

– Shooting in Chicago 2nd week of April

• MGP 5 Year Anniversary – Lavender Hill– August 11th

– Questlove to DJ– End of Boot Camp Assignment for

students

Click to view video

LOCOMOTUS OVERVIEW• As an extension of the Marcus Graham Project,

Locomotus is a hybrid advertising marketing & media training ground, consultancy and laboratory.

• Locomotus (latin – locos-motus): a place & movement of progress, operation, passion, impulse, disturbance, revolt and rebellion. 

• Locomotus will operate under a hybrid for profit/non-profit entity, supporting the mission of the Marcus Graham Project .

• Dan Wieden & Wieden + Kennedy have agreed to make the initial contribution to develop, as well as annual support, and fundraising leadership/assistance.

• Opening bank account to receive WK funds within the month

• BRAND ID in development• Promotional video in development• Jeff Goodby (GS&P) has agreed to

join in to financially contribute, as well as advise

• Goal is to present and approach each holding company to support

• Launch Goal: September 2013• Refine Budget• The War Chest

EXPENSES

Insurance

Insurance (secured through 4As) Commercial General Liability                        Each Occurrence                                                                       $1,000,000General Aggregate                                                                     $2,000,000Products/Completed Operations Aggregate                      $2,000,000Advertising Injury                                                                        Excluded *Damage to premises rented to you                                              $   300,000Medical Payments                                                                     $       5,000Hired & Non-Owned Auto Liability                                                includedLimited worldwide Liability (lawsuits brought                    included            in the US) Note *  Coverage should be provided by ad liability insurance policy The Property insurance protects the physical property and equipment against loss from theft, fire or other perils; all-risk coverage covers against all risks except for what is excluded. Property Limits of Insurance                                                                         Business Personal Property                                            $35,000Computer Hardware                                                        Included above                                                                           Business Income                                                           Actual Loss Sustained Fine Arts                                                                       $25,000                          Employee Dishonesty                                                    $25,000                                                                 Loss of Money & Securities                                            $25,000                                   Property Loss Deductible                                                $1,000

The Umbrella Liability options supplements general liability and hired & non-owned auto liability coverages.             Limit of Liability option                Additional Cost              1 - $1,000,000                           $   435            2 - $2,000,000                           $   815            3 - $3,000,000                           $1,140            4 - $4,000,000                           $1,465            5 - $5,000,000                           $1,790      

NEXT STEPS

• Boot Camp Sponsorship• Save The Date• Boot Camp Kick Off• MGP 5 Year Anniversary

• Locomotus• Build Out Financial Plan• War Chest• Video