Get more out of your mobile campaigns

Source: Expedia Media Solutions. Travel Decisions in a Multiscreen World, conducted by comScore Inc., November 2014

Top online sources used in travel planning

45%

55%

Clicked on an ad

Didn't click on an ad

92%

8%

Used a mobile

browser

Did not use a

mobile browser

77%

23%

Mobile Query Share March '14

All Devices Mobile

70%

30%

Mobile Query Share March '15

All Devices Mobile

Call Extensions or Location Extensions

Placement PC/Tablet Mobile

Title Discounts/Deals Discounts/Deals

Description Exclusive Exclusive

Title Accommodations Official Site

Description Travel Guaranteed

Title Accommodations Call To Action

Description Save/Savings Superlative

Title Accommodations Cheap/Affordable

Description Compare Exclusive

Title Accommodations Quality

Description Cheap/Affordable Discounts/Deals

Call Extensions or

Location Extensions

Placement PC/Tablet Mobile

Title Hotels Travel

Description Online Travel

Title Online Discounts/Deals

Description Hotels Last Minute

Title Online Discounts/Deals

Description Travel Destination

Title Price/Pricing Airlines

Description Tickets Destination

Title Compare Airfares

Description Airlines Business

Call Extensions or Location Extensions

Placement PC/Tablet Mobile

Title Last Minute Discounts/Deals

Description % Off Destination

Title Last Minute Discounts/Deals

Description Holidays Cars

Title Save/Savings Type

Description Official Site Discounts/Deals

Title Cheap/Affordable Cruises

Description Vacations Last Minute

Title Online Discounts/Deals

Description Discounts/Deals % Off

Call Extensions or Location Extensions

Placement PC/Tablet Mobile

Title Superlative Destination

Description Superlative Discounts/Deals

Title Last Minute Destination

Description Discounts/Deals Cars

Title Superlative Destination

Description Rentals Destination

Title Last Minute Destination

Description Price/Pricing Rentals

Title Last Minute Cars

Description Save/Savings Destination

5.1%

2.9%

1.9%

1.3%

Thank You