1. In your table groups discuss the things you personally look for when buying online.

Exclusive items that aren’t in shops. (Urban Outfitters)

Cheaper prices (most websites)

Sales (Ebay sell some very cheap deals)

Special deals (everywhere)

Reviews (trip advisor, however can be very destructive)

Discounts (student discount)

Recognisable brand

Postage and Packaging (free delivery and such)

Simple to use

Type of fonts

Secure payments (Paypal) and range of payment methods

Contact information, easy access to customer service, variety of contacts and options for quicker and more convenient contacts

24hr service

2. What components do you think make a good user experience?

Pictures inc the zoom in tool and different angles (Look at a product in more detail)

How it looks on models (the product always looks at its best- tricks you)

Free delivery

Drop down menu with a wide variety of links (easy to navigate the website)

A choice of colour and size (so you can get the correct colour and see all the range)

Recommended products (a product might pop up which you haven’t thought about before)

Shopping cart (so you know exactly what you’re about to buy)

Wish list

Reserving

2.Amazon – review their website

Categorised products by department for easy access and navigation

Good use of slides showing popular products

Don’t like the adverts on the right hand side, they are distracting

White background meaning it highlights products

Good use of

Crowded

Still and plain

Reviews and comparison, building trust

Deals are easy and highlighted

3. Showcase

Heartbreaker Fashion

This website perfectly captures the 50’s feel, seeing this I am immediately drawn to wanting to look further as I find the layout appeals to me it is not over crowded but not bare there is the right amount of content. The colour scheme is also very appealing however some mind find it plain. The use of the slider on the main homepage is effective and interesting it shows the variety of different dresses that you can buy and the pictures are all in keeping with the 50’s feel.

The search engine on their site make it easy for you to find the items that you want as do the drop down menus that are categorized into different forms of clothing. The shopping cart is a simple layout which makes it easy for you to see what you have chosen to purchase.

Sassy Duck

I like this website as just from going on the first page you can tell that there is a sense of class to it. The colour scheme is simple yet effective, the website itself is simple and easy to use everything is laid out clearly with easy to see images of the product.

When clicking on a product there is a small description of the product, its size measurements and the price. The shopping cart again is easy to use; it is all plain and simple.

RFRM

This website again is simple but effective; the grey tonal colours work perfectly together giving an elegant look to the site, there is again the simple use of the shopping cart. It appeals to me because as soon as you go on the website it looks classy and elegant and therefore makes me want to view the products that they offer.