gessica bicego – facebook ads
DESCRIPTION
Young Digital Lab || Milano, 17-18 Ottobre 2013TRANSCRIPT
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Facebook AdsTeoria e pratica dell’advertising in 90 caratteri
Gessica Bicego
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Ads are paid messages coming from businesses. They are the voice of the marketer. They can include social context about your friends.
Definition of ads:
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I CAN DO IT
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Hello world!
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!Adv may not promote the sale or use of adult products or
services, including but not limited to toys, videos, publications, live shows or sexual enhancement products
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Hello world!
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#1WHAT’S THE PROBLEM?
#2#3
look
content
target
}Fb policy
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FB ADS STRATEGY
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pianificazione e strategia
Miopia strategica
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pianificazione = seduzione
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I want you so bad
step #1
? ????
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step #2
STALKINGHARD
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step #3
costruzione della fan base
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step #4
incremento dell’hype
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step #5
engagement
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step #6
word of mouth
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FACEBOOK ADFORMAT
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voice of business
voice of friend
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Facebook Ad
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Page Post Ad
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Page Like Story
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Page Post Like Story
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Game Played Story
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Check-in Story
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Sponsored Result
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FACEBOOKTARGETING
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Geografico Anagrafico
InteressiConnessioni
}}
{{
PaeseCittà
IP-based
FanNon-fan
Amici dei fan
Sesso/etàPreferenze sessualiSituazione sentimentaleLingua
MusicaProgrammi TV/FilmLibriPagine/GruppiProfessioni
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Open Graph Action targeting
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Custom audiences
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Targeting per interessi
Interessi Precisi (Volcom)
Topic (#skateboard)
Categorie Ampie (Outdoor Sports)
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ANATOMIA DI UNBUON ANNUNCIO
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#1 IMMAGINE
Comprensibile Emozionale Adeguata
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#2 TESTO
Accattivante Didascalico Paratattico
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The audience
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PERFORMANCE
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CTR CR
bontà degli annunci bontà della pagina
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FB ADS QUIZ
!
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