Bicycs Ads Simple ads in motion

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Bicycs Ads Simple ads in motion

Why Now?Currently rental bikes are a huge trend in Tel Aviv and Ja!a. My assumption is that it won’t stay only in Tel Aviv and will developto other cities like Herzelia and Givataim and maybe abroad.

Why to put Ads on Rental Bikes?

The rental bikes have two states: Static and in motion. They allowexposure to people all around the city, wehether they sit in a co!ee shop, walking in the street, or renting a bike. The population exposed is not only the ones renting the bikes. People walking next to a rental station, look at the bikes and areexposed to the ads naturally.

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Hope we made you smile :-)

Cheap and SimpleBicycs Ads is a low-cost advertising for small and large businesses to encourage small businesses to grow

This is the simple Con"guration. Another con"gurationis a spiral like device thatcan encase several ads.

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Business Potential

All the blue signs representrental bikes stations. In each station there areat least 10 pairs of bikes. After countnig the no.of stations in Tel Aviv:

North of Tel Aviv = 33 Stations

Center of Tel Aviv = 64 Stations

South of Tel Aviv = 17 Stations

Ja!a = 17 Stations

Tel AvivGivataym

Herzelya

Haifa

Beer- Sheva

Ramat Hasharon

and more...

Ashdod

33+64+17+17=131 X 10 1310

655 businesses per cycle

in 15 cities655 X 15 = 9,825

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Living Ads

In motion

Bysics Ads are living ads. They have liveson their own. They travel the city and move from one place to another. Their positonre!ects the motion of the people in Tel Aviv and other cities. When they rest in theirplace they allow people to check them out from a close range. But on the go, they will will allow a quick look to make people curious about the ad, and to check it whileat rest.

In place

Everywehre

you go

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Simple Design with Many Bene!ts

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Tech

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The technical con!guration is only two hooks connectedto the upper two holes of the bike’s ramp. This allows quick and simple assembly of the Bysics Adscon!guration on the bikes without harming the shapeof the bikes.

HOOK

Con!

gura

tion

Ads connection to the HOOK deviceTo connect the ads on the Hook device you just haveto move it downwards, place the ad and then closethe hooks by pulling them up.

HOOKs connection to the bikes

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Bicycs Ads

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Encouraging Small businesses to have dynamic ads

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Technical Prototype

Full interactionThe biker or just another person passing by the bikes will be able to interact with the ads. He can tilt it and just read. It’s easy and simple for him.

TouchRead

Move

Playgoodo

The Bysics Ads can also include a 3D barcode and by scanning the barcode with a smartphone directly from the ad, one can simply go to the website or get a discount cupon

The Bysics Ads can also!t to multiple ads, so the one can just go through several ads when approachingthe bikes

Multiple Ads

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