genz smack
TRANSCRIPT
Gen
Z
SMACK®Teen
Copyright ©2017 GenZ TeenSmack Magazine. All rights reserved.
Magazine Purpose and GoalThe purpose of GenZ TeenSmack® is two-fold. First of all, to gain the attention of Generation Z teens, ages 13 – 17, and provide them an avenue to anonymously reach out to professionals for advice. Secondly, creating an opportunity for peers to glean information from the professional advice they deem appropriate and useful to their lives and situations. The print edition along with its’ e-version will include timely articles on topics important to this group such as social issues, technology, trends, sports and education… while engaging them with “cool” print and interactive components such as YouZone, MusicZone and Media/TechZone. The Zones will include surveys, contests and forums for such things as technical support.
The goal of this magazine is to provide a safe avenue that creates an anonymous stage for conversation among teens experiencing similar problems and feelings; while simultaneously creating a sense of ‘Generation’ as readers learn about and relate to peers through common interests, problems, cultures, strengths and objectives.
Print & Online Advice Panel GenZ TeenSmack’s® professional medical and legal panel members include a physician with 25+ years of comprehensive expertise in Adolescent Medicine and an attorney with over 20 years of specialized experience in Family Law. The anonymous interaction with our panel will include such issues as: Health, Safety, Addiction, Self-Esteem, Friends, Love, Abuse, Sex, Gender, School, Dating, Death, Money, Law, Divorce, School, Suicide, Nutrition, Exercise, Sports, Bullying, Work, Drugs, Alcohol, Lifestyle and Family.
Distribution and ReachThe magazine will be published six-times per year; 5,000 copies per issue. GenZ TeenSmack® will be distributed at high teen traffic locations across Okaloosa and Walton Counties. These locations will include but are not limited to: Shopping Centers, Movie Theaters, Restaurants, Coffee Shops, Recreational and Sporting Retailers, Recreational and Sporting Facilities, Sporting Events, Hospitals, Doctor Offices and Dental Offices. The interactive e-magazine will be featured online at www.zTeenSmack.com
Gen
Z Teen OverVIEW
®
What is Generation Z?Generation Z includes those born between the mid-1990s to early 2000s, however the following research is focused on 13-17 year olds.
Number of Teens:• Estimated 60 million• More than a quarter (25.9%) of the US population
Purchasing Power | Wallet Share• $44B in the US annually• But it could be closer to $200B annually when you factor in their influence on parental or household purchases
Gender DifferenceResearch suggests males and females decide what’s cool in different ways.Male: More likely to be persuaded something is cool by fads/friends.Female: More likely to determine something is cool based on how it makes them feel.
Gen
Z Teen InfoSHEET
What’s Cool?
0%2%4%6%8%
10%12%14%16%
According to 400 13-17 Year Olds Male Female
Source: Google/YouGov web-based, U.S., PollingPoint panel n=1,100 respondenets age 13-17, June2016
Video GamesGen Z is the most aware generation in recent history, so it’s no wonder
most teen boys see video games as a cool escape from reality.
Sports & ActivitiesTeam sports are the coolest and most common way for Gen Z to connect & serves as the antidote to tech-overload. Football & basketball are most watched; soccer, basketball & running/track are most played.
Food & DrinkGen Z may be the most evolved generation, but they’re still pimply teenagers with cravings. Teens love junk food & get almost 17% of their calories from fast food.
Reading & KnowledgeNo airs amongst Gen Z – reading is right up there with video games as the coolest activities. Teens love learning & knowing.
Mobile is still king - Smartphones, all things iOS & VR/Augmented reality are the coolest things in tech.
Gen Z Phone Ownership
MusicTeens think music that makes them ‘feel’ something is cool. Playlists include a mix of newer and oldie artists.
Social media is for consuming & connecting, not sharing. Shapchat & instagram are the coolest platforms. Facebook is still a daily habit for consumption and stalking, but rarely for posting; not seen as cool.
Media & EntertainmentTop 4 coolest streaming platforms:
1. Youtube2. Netfilix3. Spotify4. Hulu
Beauty
It’s cool to be you- confidence & integrity! Not only is inward
important, but teens also acknowledge that appearance is
another way to be beautiful – and their fave brands include: Mac, Clinique, Nars, Maybelline,
Neutrogena, Tarte and Too Faced.
Clothes & FashionShoes are the currency of cool for Gen Z. Obsessed with shoes – within the clothes/fashion/beauty category almost 30% say shoes are the coolest. Top 3 brands are Jordan, Converse, Vans.
CelebritiesMusicians top the
charts of cool celebrities. Philanthropic & genuine
celebrities are the coolest.
In DETA
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TOTAL
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Source: Google/YouGov web-based, U.S., PollingPoint
Need advice? Have a personal problem or have a friend that does? Dealing with an issue and not sure how to handle it?
Whatever it is - Get Answers!Anonymously send us your question or situation and we will publish the response from our expert medical and legal panel. No names or personal information is required and no personal information will ever be made public or published. Zero!
Gen
Z Get Ad
vice
Dear Friend,It is totally understandable that your girlfriend’s history of suicidal thoughts and actions has you feeling concerned. Most people realize that suicide is a serious mistake and solves nothing. We all make mistakes throughout our lives, but suicide is one of those permanent ones. There are some details that you didn’t include, which may lead me to make some assumptions.
It seems your girlfriend trusts you enough to share her past and that is a good thing. Her history might make you feel as though you can’t completely trust her or how she might react to tough times. Also, if you are attracted to happy people, I can only guess she must be pretty happy these days. Sometimes when we learn good and bad details of someone’s history, it naturally paints them in a different, but not necessarily bad, light. I personally admire anyone who has found better ways to cope with stressors after they learned the hard way about how NOT to handle stress. It may indicate a degree of strength, rather than weakness, and that is very admirable.
If you ever have any fears that she might feel suicidal again, seek interventional help through a resource such as www.suicidepreventionlifeline.org this lifeline is available 24 hours every day 1-800-273-8255.
Finally, about your feeling that you don’t know her anymore, I would say that you actually know her better now. Nobody is perfect. We all have aspects to our history that others might find questionable, even worrisome, but a good relationship is built on trust and communication, and your girlfriend seems to have those two important factors going for her.
So, my girlfriend tried to commit suicide long before we got together. It scares me because I like being friends with very happy people and she is usually happy but I feel like I don’t know her anymore. Can you help me try to figure this out?
Rates &
DATES
PDF Creation:• Save as PRESS quality, Standard PDF/X-1a:2001• Embed all fonts or outline fonts• Output: Composite, CMYK• Include 0.125 bleed on each side, NO marks
Image Editing Software:Supplied Photoshop Images for print should be:• Cropped to final dimensions & saved at 300 dpi• Color images saved in CMYK mode• Black & white images saved in grayscale
Position 3 Issue 6 Issues
Inside Front Cover $1,600 $1,350
Back Cover $1,500 $1,250
Page 3 $1,100 $975
Full Page $900 $825
Half Page $500 $450
Quarter Page $400 $375
Tweets (2” x 3”) $325 $300
PRINT advertising rates
6 Issue Contracts include online ads at no additional cost for 12 months - throughout 2018!
ONLINE advertising ratesPosition Pixel size Annual Rate
Leader Board 728 x 90 $2,500
Top of the site, sometimes middle & bottom
Medium Rectangle 300 x 250 $1,200
Generally on right side of site
Wide Skyscraper 160 x 300 $1,100
Situated at left or right side of site
Annual Buy Only
Publication Advertising Deadline
February/March January 5, 2018
April/May March 2, 2018
June/July May 4, 2018
August/September July 3, 2018
October/November September 1, 2018
December/January November 3, 2018
PUBLICATION calendar
SUBMISSION guidelines:
AD sizes
Gen
Z Teen®
ADVERTISE Call 850.650.1014
Ad Dimensions
Full Page Trim Size 8.375” x 10.875”
Full Page with Bleed 8.625” x 11.125”
Live Copy Area 7.875” x 10.375”
Half Page Horizontal 7.5” x 5.014”
Half Page Vertical 3.708” x 10.125”
Quarter Page 3.708” x 5.014”