generational differences: millennials, social media, and education
DESCRIPTION
This is my presentation from Learning Services at Valencia College on Generational Differences in both the classroom and workplace. It focuses mainly on the Millennial generation, the majority of students in our classrooms today. Dives into social media (Facebook & Twitter) and other key factors that could help engage students.TRANSCRIPT
Generational Differences:
Millennials, Social Media,
and Education
Josh Murdock@professorjoshInstructional DesignerProfessor Ed Tech, Student
Success, & Social Networking
WHAT IS THIS PRESENTATION ALL
ABOUT?
2
The Generations: Who are they? What are they like? What are they doing? How do we engage them?
Twitter:
What is Twitter?
How can I use it?
Why do I use it?
Facebook:
What is Facebook?
How can I use it?
Why do I use it?
3
20+
15-1910-
14 5-9
4
Born: 1922–1945 (About 6% of the Workforce)Work, Ethics, and Values:• Hard work• Respect Values• Sacrifice • Duty before fun• Adhere to rulesInteractive Style: IndividualCommunications: Formal memoMessages that motivate: Your experience is respected
5
Let them know that you value their experience and loyalty to the organization, spend adequate time in orientation and training activities (including the use of technology), and respect common norms of courteous behavior.
6
Born: 1946–1964 (About 41% of the Workforce)Work, Ethics, and Values:• Workaholics• Work efficiently• Crusading causes• Personal fulfillment• Question AuthorityInteractive Style: Team player, loves to have meetingsCommunications: In personMessages that motivate: Your are needed or valued
7
Millennials in the Workplace: A Helpful Guide
(yes, this is a parody)http://youtu.be/Sz0o9clVQu8
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Show them how they can be an organizational star, provide them with training and developmental opportunities, and involve them in operational matters.
9
Born: 1965–1980 (About 29% of the Workforce)Work, Ethics, and Values:• Eliminate the task• Self-reliance• Want structure and direction• SkepticalInteractive Style: EntrepreneurCommunications: Direct and ImmediateMessages that motivate: Do it your way and Forget the rules
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Partner them with mentors (ideally Boomers) whom they can respect, do not expect them to give up their life for the job, promote work/life balance, and refrain from giving them too much extended hands-on supervision.
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Born: 1981–2000 (About 24% of the Workforce)Work, Ethics, and Values:• What’s next• Multitasking• Tenacity• Entrepreneurial• Tolerant• Goal oriented Interactive Style: ParticipativeCommunications: Email, VoicemailMessages that motivate: You will work with other bright, creative people
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Millennials Guide to Baby Boomers
(yes, this is a parody)http://youtu.be/C1a6M3dBNwc
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Capitalize on their technological skills, provide them with structure, allow them to work in a collaborative manner, be generous with training and orientation activities, and involve them in reverse mentoring programs with Boomers and Gen Xers.
Our Millennial
shttp://www.youtube.com/watch?v=2_CgM2btWzM
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The Millennial Generation
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The Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000).
The definition of
when millennials
were born varies,
with estimates
ranging from
1977 to
1982
Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation.
Unique millennial
competency is the ability
to effectively use
broadly networked
digital communication
technologies to quickly
and seamlessly
accomplish a variety of
tasks.
Millennial Students Characteristics
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What do you believe are the characteristics of a millennial?
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“Individuals raised with computers deal with
information differently compared to previous cohorts: They develop hypertext minds, they
leap around.”- Marc Prensky
Characteristics of the Millennials
OStudents of the Millennial Generation are accustomed
O Learn better through discovery and
experiential learning rather than by being told
O Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t
interest them — attention deployment
O Believe multitasking is a way of life and are comfortable when engaged in multiple activities simultaneously
O Believe staying connected is essential and they want a fast response time (Howe & Strauss, 2000)
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Their learning styles originated with millennials growing up with technology
My 1st Computer
millennials were born around the time the PC was introduced
20% of the students began using computers between the ages of 5 and 8
and almost all millennials were using computers by the time they were 16 to 18 years of age (Jones, 2002).
Imagine the younger millennials!
MILLENIALS TECHNOLOGY
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No landline (cell phone only)
Texted in the past 24 hours
Use twitter
Used wireless internet away from home
0% 20% 40% 60% 80% 100%
41%64%
80%88%
14%20%
62%75%
AN
D
http://bit.ly/aUJvzp
MILLENIALS Technology
22
AN
D
Feb
-05
Au
g-0
6
Nov-0
8
Jan
-10
0%10%20%30%40%50%60%70%80%
7%
51%71% 75%
Social networking sites: how use has changed
http://bit.ly/aUJvzp
MILLENIALS NEWS
23
AN
D
http://bit.ly/aUJvzp
50% of Americans said they got some news from a Mobile Device
Educational IssuesODiversity of needs, backgrounds,
and experiencesOHigh Drop-out and failure rates
(average 3 out of 10)OPoor class participationOTypically under preparedODifficulties relating to authority
figures using traditional communication techniques
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They are worth the troubleO Violent Crime is down 60-
70%O Teen pregnancy is down
OEngaged in community service
O Welcomes everyone as part of the community - Tolerant
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How they “ Tick ”OExposed to vast amounts of
information at a very young age
ODifferent patterns of communications and social intimacy
OAmbitious, but with unrealistic expectations
OWell aware of rules, but enjoy the challenge of circumventing the rules
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ENGAGING THE MILLENNIALS
OLearn at a fast pace that does not involve a “telling style”/ “text-oriented” style of teaching
OLike visual examples, less text, and less telling
OWant interactivity
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Our challenge is to introduce new learning and teaching approaches to engage the millennial students.
Is using Social Media tools one of those approaches?
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“Your goal should not be to discard social media, but to figure out how to make it a powerful tool, rather than a useless distraction.”
-Ben Parr
A Vision of K-12 Students Today
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Social Media Revolution
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“The qualities that make Twitter seem insane and half-baked are what makes it so powerful.”
- Jonathan Zittrain –Harvard Law Professor & Internet Expert
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Glossary of Twitter TermsTweet. A message sent via Twitter (140
Charters).Hashtag. Hashtags allow the community
to easily stream a particular subject by using a
hash in front of the tag. Example: Putting
#iPhone in a tweet about the iPhone. DM. A Direct Message sent via Twitter only
the recipient can see.Twittastic. The Twitter version of
fantastic.Dweet. A tweet sent while drunk.http://webtrends.about.com/od/twitter/a/twitter_glossary.htm
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“Why do I want to write only 140 characters at a time?”
-Josh Murdock
Variety of Content – News Source – Information – Promotional Tool – Networking - PLN
https://twitter.com/professorjosh #EdTech #Elearning #HigherEd #EdChat
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“It use to be, you had to be famous to let everyone know what was on your mind. Not any more!” -Lisa Macon
https://twitter.com/lisamacon
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“Academic Excellence in 140
Characters.” Rey Junco
Study showed the positive effect of Twitter on college student engagement and grades.
https://twitter.com/reyjunco http://youtu.be/SVOY2x81_bg
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“Before long you begin to realize how much Twitter helps you inspire others.”
- A m a n d a K e r n
https://twitter.com/amandakern
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“ The principle goal of education is to create men and women who are capable of doing new things, not simply repeating what other generations have done.”
- Jean Piaget
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Facebook Stats - www.facebook.com
More than 500 million active users
50% of our active users log on daily
Average 130 friends
People spend over 700 billion minutes per
month on Facebook
Average user is connected to 80 community
pages, groups, and events
Average user creates 90 pieces of content
each month
3939
“FACEBOOK IS MY SOCIAL AND WORK NETWORK.” – Josh MurdockConnect – Collaborate – Share – Network
http://www.facebook.com/professorjosh
My “Like” Pages
4040
“Not being on Facebook is like not having a TV or not owning a cell phone. You can avoid it, but you’ll really miss out. ” –
Lisa Macon
http://www.facebook.com/lisamacon
4141
Facebook Groups in EducationThe Advantage of Facebook Group in Education by Nate Green
Promotes
Co l l abora t ion
Educat iona l L inks
4242
“Instead of asking students to stop using it, embrace Facebook as a learning & communication tool.” – A m a n d a K e r n
http://www.facebook.com/amandakern
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“It’s not just about recipes, fashion, and DIY ideas. You can bookmark and share ideas visually across educational networks ” – Josh Murdock
http://www.pinterest.com/professorjosh
Educat iona l L inks
Shared Boards
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CONTACT INFORMATION
Twitter: @professorjoshFacebook: facebook.com/professorjoshBlog: http://professorjosh.com Email: [email protected]