general mills cagny 2015

90
CAGNY 2015 New Growth

Upload: neil-kimberley

Post on 15-Jul-2015

295 views

Category:

Business


1 download

TRANSCRIPT

  • CAGNY 2015

    New Growth

  • Chairman & Chief Executive Officer

    Ken Powell

  • 7726-3

    A Reminder on Forward-looking Statements

    This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that are based on managements current expectations and assumptions. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from the potential results discussed in the forward-looking statements. In particular, our predictions about future net sales and earnings could be affected by a variety of factors, including: competitive dynamics in the consumer foods industry and the markets for our products, including new product introductions, advertising activities, pricing actions and promotional activities of our competitors; economic conditions, including changes in inflation rates, interest rates, tax rates, or the availability of capital; product development and innovation; consumer acceptance of new products and product improvements; consumer reaction to pricing actions and changes in promotion levels; acquisitions or dispositions of businesses or assets; changes in capital structure; changes in the legal and regulatory environment, including labeling and advertising regulations and litigation; impairments in the carrying value of goodwill, other intangible assets, or other long-lived assets, or changes in the useful lives of other intangible assets; changes in accounting standards and the impact of significant accounting estimates; product quality and safety issues, including recalls and product liability; changes in consumer demand for our products; effectiveness of advertising, marketing and promotional programs; changes in consumer behavior, trends and preferences, including weight loss trends; consumer perception of health-related issues, including obesity; consolidation in the retail environment; changes in purchasing and inventory levels of significant customers; fluctuations in the cost and availability of supply chain resources, including raw materials, packaging and energy; disruptions or inefficiencies in the supply chain; volatility in the market value of derivatives used to manage price risk for certain commodities; benefit plan expenses due to changes in plan asset values and discount rates used to determine plan liabilities; failure or breach of our information technology systems; foreign economic conditions, including currency rate fluctuations; and political unrest in foreign markets and economic uncertainty due to terrorism or war. The company undertakes no obligation to publicly revise any forward-looking statements to reflect any future events or circumstances.

  • 7726-4

    A Long Legacy of Growth

    1866 1928 1945 1976 1995

    Flour Miller

    Packaged

    Foods

    Diversified Consumer Products

  • 7726-5

    The New Food Company 1995

    $5 Billion in Sales

    $115MM

    Retail Sales 40 Markets

    $500MM in Sales

    $300MM

    Retail Sales

    $2B Retail Sales

    26% Market Share

    Source: General Mills 1995 Annual Report Sales figures not restated for current classifications.

  • 7726-6

    New Operating Segments 2005

    U.S. Retail $7.8B Net Sales

    Bakeries & Foodservice $1.7B Net Sales

    International $1.7B Net Sales

    Note: Fiscal 2005 figures not restated for current classifications.

  • 7726-7

    U.S. Retail Segment

    Net Sales ($ in Billions)

    F05 Latest 4

    Quarters

    $7.8

    $10.4

    $2.7B Retail Sales

    31% Market Share

    $1.8B Retail Sales

    $1.35B Retail Sales

    Source: Nielsen XAOC 52 weeks ended 1.24.15 Latest 4 quarters ending Q2 F15 *Fiscal 2005 not restated for current classifications.

    *

  • 7726-8

    Net Sales ($ in Billions)

    F05 Latest

    4 Quarters

    $1.7 $1.9

    Operating Profit ($ in Millions)

    F05 Latest

    4 Quarters

    $134

    $332

    8% 17% Operating

    Profit Margin:

    Convenience Stores & Foodservice Segment

    Latest 4 quarters ending Q2 F15

    *Fiscal 2005 figures not restated for current classifications.

    * *

  • 7726-9

    A Focused Portfolio for New Growth

    Convenience Stores & Foodservice

    F15 YTD Net Sales Growth

    Yogurt +28%

    Frozen Breakfast +18

    Snacks +10

    Cereal +5

    Biscuits +2

    Mixes -4

    Total Priority

    Platforms +9%

  • 7726-10

    International Platforms for New Growth

    (Net Sales, Plus Proportionate Share of JV Net Sales*; $ in Billions)

    F05 F14

    $1.7

    $6.6

    $2.6

    $0.9** $5.4

    $1.2 Proportionate

    JV Share

    International Segment

    *Non-GAAP measure. **Excludes proportionate share of sales for Snack Ventures Europe, sold during Fiscal 2005

    Fiscal 2005 figures not restated for current classifications.

  • 7726-11

    1995 2015 YTD +11% +9%

    2005 2015 YTD +11% +8%

    Strong Shareholder Returns (Price Appreciation Plus Dividends, Compound Annual Growth)

    Fiscal Years General Mills S&P 500

    Source: Bloomberg, Fiscal 2015 YTD ended 2.6.15

    May 1995 May 2005 Feb 2015

    GIS

    S&P 500

  • 7726-12

    The U.S. Consumer Environment Is Slowly Improving

    U.S. Consumer Confidence Index (2002 to 2014; 2002 = 100)

    Sources: 2009-2014 Bureau of Economic Analysis; 2015-2017 IBISWorld Forecast

    U.S. Disposable Personal Income ($ in Thousands, Per Capita)

    Sources: The Conference Board; Nielsen

    $30.0

    $35.0

    $40.0

    $45.0

    2009 2010 2011 2012 2013 2014 2015 2016 2017

    CGR = +1.0%

    CGR = +2.6%

    Forecast

  • 7726-13

    U.S. Spending for Food at Home

    Share of Total U.S. Food & Beverage Spending

    Sources: U.S. Bureau of the Census; Technomic Inc.

    49.0%

    50.0%

    51.0%

    52.0%

    53.0%

    2009 2010 2011 2012 2013 2014 2015 2016

    Forecast

    52.4%

  • 7726-14

    Emerging Markets Growing Middle Class

    China & Brazil GDP Growth Middle Class Population Growth for China & Brazil

    10.4%

    9.3%

    7.7% 7.7% 7.3% 7.1% 7.5%

    2.7%

    1.0%

    2.5%

    0.3% 1.5%

    2010 2011 2012 2013 2014 2015

    Est

    GDP Growth Middle Class Households in

    China, India, Brazil, Indonesia (Millions)

    China

    Brazil

    Source: OECD Economic Outlook Nov 2014

    200

    384

    2010 2020

    Source: Euromonitor 2010

  • 7726-15

    Changing Food Interests = Opportunity

  • 7726-16

    General Mills New Growth

    Introduction

    U.S. Retail Growth

    International Growth

    Balancing Growth & Returns

    Conclusion, Q&A

    . Ken Powell

    .. Jeff Harmening

    Chris OLeary

    ... Don Mulligan

    .. Ken Powell

  • EVP, Chief Operating Officer, U.S. Retail

    Jeff Harmening

  • 7726-18

    Fiscal 2015 U.S. Retail Update

    First-half Sales and Segment Operating Profit Below Last Year

    Expect Renewed Sales and Profit Growth in Second Half

    Actions Now that Will Fuel New Growth in F16 and Beyond

  • 7726-19

    U.S. Retail Priorities for New Growth

    Put the Consumer First

    Deliver Compelling Core Renovation & Innovation

    Focus on Key Businesses: Cereal Yogurt Snacks Natural & Organic

    Operate a Lean, Agile Organization

  • 7726-20

    Key U.S. Consumer Trends

    Wellness & Snacking

  • 7726-21

    Yoplait Has Returned to Growth

    Source: Nielsen XAOC

    Yoplait Retail Dollar Sales (% Change vs LY)

    -6%

    0%

    4%

    7% 9%

    Q3 F14 Q4 F14 Q1 F15 Q2 F15 Dec-Jan

    F15

  • 7726-22

    Yoplait Growth - Greek

    Source: Nielsen XAOC

    21%

    14%

    7% 9% 8%

    22% 25%

    37% 38%

    46%

    Q3 F14 Q4 F14 Q1 F15 Q2 F15 Dec-Jan

    F15

    Greek Segment General Mills Greek

    Retail Dollar Sales (% Change vs LY)

  • 7726-23 Source: Nielsen XAOC

    Original Style Yoplait

    Retail Dollar Sales (% Change vs LY)

    2%

    9%

    12% 12%

    14%

    Q3 F14 Q4 F14 Q1 F15 Q2 F15 Dec-Jan

    F15

    Yoplait Growth Original Style

  • 7726-24 Source: Nielsen XAOC

    General Mills Kid Yogurt Retail Dollar Sales

    (% Change vs LY)

    -11%

    -8%

    5% 7%

    Q4 F14 Q1 F15 Q2 F15 Dec-Jan F15

    Yoplait Growth - Kid

  • 7726-25

    U.S. Cereal Has a Record of Long-term Growth

    Sources: SAMI, Nielsen XAOC

    Retail Dollar Sales ($ in Billions)

    $3.5

    $9.0

    F83 F14

    CGR = +3.1%

  • 7726-26

    4.4%

    2.1%

    -2.5%

    1.8%

    -0.2%

    -3.1%

    -4.5%

    CY 08 CY 09 CY 10 CY 11 CY 12 CY 13 CY 14

    But Recent History Has Been More Challenging

    Sources: CY08-09 Nielsen All-outlet; CY10-14 Nielsen XAOC

    RTE Cereal Retail Sales (% Change vs LY)

  • 7726-27

    Factors Affecting Cereal Category Growth

    Insufficient Renovation and Innovation from Branded Manufacturers

    Consumers Redefining Wellness

    RTE Cereal Losing Share of Voice

  • 7726-28

    Cereal Consumption by Age

    F96 Index

    Under 6 6-12 13-17 18-34 35-44 45-54 55+

    (Index: % Eatings / % Population)

    F14 Index

    Under 6 6-12 13-17 18-34 35-44 45-54 55+

    Sources: F96: National Eating Trends; F14: NPD Group, 2 years ending May

    100 100

  • 7726-29

    Current Consumer Interests: Gluten Free

    Millennials (18-34) 28%

    Gen X (35-48) 21%

    Boomers (49-67) 15%

    Percent of consumers who purchased

    gluten free foods in the past week:

    Sources: SPINS, IRI, Mintel Source: The Hartman Group, Culture of Wellness 2013 report

    $5.4 $6.9

    $8.8

    $10.6

    $12.3

    $14.2

    2012 2013 2014

    Est

    2015 2016 2017

    Gluten Free Foods Retail Sales ($ in Billions)

    Forecast

  • 7726-30

    Gluten Free News Drives Sales Growth

    Source: Nielsen U.S. Food

    Chex Franchise Retail Sales

    F05 F10 F14

    CGR = +10%

    CGR = -4%

  • 7726-31

    Cheerios Goes Gluten Free

    88% of Cheerios Sales (11% of Cereal Category Sales)

    Start Ship Q1 F16

  • 7726-32

    Granola Sales are Growing

    Source: Nielsen XAOC

    General Mills Granola Varieties

    Retail Sales

    F10 F11 F12 F13 F14

    CGR = +27%

    F15 News

  • 7726-33

    Protein News is Driving Sales Growth

    Source: Nielsen XAOC, FYTD ended 1.24.15

    General Mills Protein Cereals

    Dollar Share

    0.3

    1.3

    F14 YTD F15 YTD

    F15 News

  • 7726-34

    Great Taste Drives Sales Growth

    Source: Nielsen XAOC, FYTD ended 1.24.15

    F15 News

    FYTD Retail Sales +8%

    Cinnamon Toast Crunch

    Taste Renovation

  • 7726-35

    Focused on Growing Our Cereal Business

    Sources: F07-F09 Nielsen All Outlet; F10-F14 Nielsen XAOC; F15 Nielsen XAOC FYTD ended 1.24.15

    F07 F08 F09 F10 F11 F12 F13 F14 F15 YTD

    29.7

    31.7

    General Mills RTE Cereal

    Dollar Market Share

  • 7726-36

    Consumers Increasingly Open to Snacking

    % of Respondents agreeing or disagreeing with statement

    71.4 71.8

    55.8 52.5

    50.0

    39.1

    18.2 18.2

    31.3 34.8 36.1

    47.3

    '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14

    Agree

    Disagree

    Source: The NPD Group/National Eating Trends. Years ending Feb.

    I try to avoid snacking entirely.

  • 7726-37

    F08 F14 F15

    YTD

    27.8

    41.3 42.9

    Strong Grain Snacks Performance

    2H News General Mills Grain Snacks Dollar Share

    Sources: F08 Nielsen All Outlet; F14 Nielsen XAOC; F15 Nielsen XAOC FYTD ended 1.24.15

    F16 News

  • 7726-38

    Snacking Trend Driving Growth

    F15 YTD Retail Sales +3% F15 YTD Net Sales +10%

    Convenience Stores &

    Foodservice Snacks Frozen Hot Snacks

    Source: Nielsen XAOC FYTD ended 1.24.15

  • 7726-39

    $3.0 $3.9

    CY12 CY14

    ($ in Billions)

    Natural Channel

    Source: SPINS Multi-Outlet data for food & beverage sales.

    $20.9

    $25.9

    CY12 CY14

    Conventional Channels

    CGR = +14% CGR = +11%

    Retail Sales of Natural & Organic Products

  • 7726-40

    A Strong Platform in Natural & Organic

    Proforma Net Sales >$600MM

  • 7726-41

    Significant Scale in Natural Channel

    Source: SPINS Natural Channel Dollar Sales in Packaged Food Categories

    Natural Channel Packaged Food

    Dollar Sales by Manufacturer

    65%

    35%

    Natural Channel

    Category Exposure (% of Total Food Dollars)

    Mfr #1 General

    Mills

    Mfr #3 Mfr #4 Mfr #5

    (Calendar 2014)

    General Mills

    Categories Other

  • 7726-42

    ($ in Millions)

    Latest

    4 Quarters*

    F20

    Goal

    *Latest 4 quarters ending Q2 F15; Proforma, includes 12 months of Annies

    >$600

    $1,000

    General Mills Natural & Organic Sales

  • 7726-43

    Structural Changes to Accelerate Growth

    Project Century Streamlined Supply Chain

    Project Catalyst Faster-moving Organization

    5 Operating Units, Aligned with R&D Platforms

    Central Marketing

    Resources Focused on Biggest Opportunities

  • 7726-44

    New Growth Ahead for U.S. Retail

    Investing in Consumer-first Innovation and Marketing

    Winning in Cereal, Yogurt, & Snacks

    Accelerating our Natural & Organic Growth

    Reconfiguring our Organization for the Next Phase of Growth

  • EVP, Chief Operating Officer, International

    Chris OLeary

  • 7726-46

    General Mills International Growth (Fiscal Year Net Sales, Plus Proportionate Share of JV Net Sales*; $ in Billions)

    $1.7

    $2.9

    $4.2 $5.2 $5.4

    $0.9

    $1.2

    $1.3

    $1.3 $1.2

    F05 F11 F12 F13 F14

    Consolidated Joint Ventures

    $2.6

    $6.6

    $4.1

    $5.5

    $6.5

    *Non-GAAP measure. Excludes proportionate share of sales for Snack Ventures Europe sold during F05.

    F05 figures not restated for current classifications.

  • 7726-47

    Fiscal 2015 International Performance

    2nd Half 1st Half

    Consolidated Business Constant-currency Net Sales +5%*

    Good Growth in Europe

    Joint Ventures Constant-currency Net Sales -1%

    Expect DD Growth in Emerging Markets

    Strong Levels of Product Innovation

    53rd Week

    *Non-GAAP measure. See appendix for reconciliation.

  • 7726-48

    A Focused International Portfolio

    *Non-GAAP measure. Includes $1.2 billion proportionate share of JV net sales plus $5.4 billion consolidated net sales. Source: Euromonitor 2014

    2014 Net Sales Outside U.S.*: $6.6 Billion

    Snacks

    Yogurt

    Convenient Meals

    Super premium

    Ice Cream

    RTE Cereal

    RTE Cereal $28 Billion +4%

    Ice Cream $71 Billion +7%

    Yogurt $83 Billion +8%

    Convenient Meals $118 Billion +5%

    Sweet & Savory Snacks $287 Billion +6%

    Global Category

    2014

    Retail Sales

    Projected

    5-Yr CGR

  • 7726-49

    Cereal Partners Worldwide 25 Years of Growth

    Source: Nielsen, latest 52 weeks available through November 2014.

    F14 Net Sales $2.1 Billion

    4,900 Employees

    17 Factories

    In 130+ Countries

    22% Value Share

  • 7726-50

    234 222

    209

    114 102

    Brazil Russia South Africa Colombia Chile

    Cereal Category Performance by Market

    (Euros, Latest 52 Weeks Growth vs LY)

    Source: Nielsen, Latest 52 weeks available through Oct/Nov 2014

    Top 5 Developed Markets -2% Top 5 Emerging Markets +6%

    1,850

    686 683 654 507

    UK/Ireland Australia/New

    Zealand

    Germany France Mexico

    Growth: -3% -3% +3% -2% Flat +9% +6% +7% -3% +7%

  • 7726-51

    CPW: Leading Shares in Emerging Markets

    Indonesia 80

    Malaysia 73

    Turkey 53

    Thailand 51

    Chile 50

    CPW Value Share Positions

    Russia 48

    Saudi Arabia 48

    Ukraine 38

    Brazil 35

    Singapore 34

    Source: Nielsen, Latest 52 weeks available through Nov. 2014

  • 7726-52

    Consumer-focused Innovation

    Gluten Free Protein Less Sugar

    Available in

    17 Markets

    Expanding in Europe For Adults and Kids

  • 7726-53

    F09 F10 F11 F12 F13 F14

    Convenient Meals Wanchai Ferry in China

    Wanchai Ferry Net Sales

    CGR = +18%

    Frozen Dim Sum Annual

    Category Sales

    Total Category $1.7 Billion

    Dumplings $640 Million

    Tangyuan $330 Million

    Source: Hyper Scanning Data, Latest 12 months through Dec. 2014

  • 7726-54

    Convenient Meals Wanchai Ferry Product Innovation

    New Varieties of

    Crystal Tangyuan Better-for-you

    Dumplings

  • 7726-55

    Australia +8% 75% #1

    France +7% 73% #1

    UK +9% 53% #1

    Norway +DD% 42% #1

    Canada +4% 41% #1

    Convenient Meals - Old El Paso

    GMI FYTD Retail Sales Growth

    Source: Nielsen, FYTD Latest 26 weeks available through Dec. 7, 2014

    GMI FYTD Share

    GMI Rank

  • 7726-56

    Snacking is a Global Phenomenon

    Ice Cream Sweet Snacks Grain Snacks

    Savory Snacks Yogurt

  • 7726-57

    Hagen-Dazs Europe

    FYTD Net Sales to Retail Outlets +5%

    Launching New Premium Stick Bars

  • 7726-58

    Hagen-Dazs China

    161 209

    268

    351 392

    F11 F12 F13 F14 F15 Q2

    Shops Growth (# of Stores in Greater China)

    New Flavored Coffees and Ice Cream Cakes

  • 7726-59

    Hagen-Dazs China

    44

    54

    Q2 F14 Q2 F15

    Retail Distribution (# of Cities in Mainland China)

  • 7726-60

    Hagen-Dazs AMEA

    Significant Baked Goods

    Snacking Opportunity

    600 Hagen-Dazs Shops by 2024

  • 7726-61

    Grain and Savory Snacks

    Nature Valley Yoki

    Source: Kantar Worldpanel

    Canada +7%

    Mexico +16%

    Microwave Popcorn Household Penetration in Brazil

    25

    19

    28

    22

    Category Yoki

    2012

    2013

    (FYTD Net Sales Growth)

  • 7726-62

    Yoplait Yogurt 50 Years of Growth

    Established in France in 1965

    #2 Global Brand

    $1.9 Billion Retail Sales Worldwide

    Source: Nielsen, Latest 52 weeks through Nov. 2014

    Yoplait 1965

  • 7726-63

    Yoplait is a Global Yogurt Brand

    Available in 53 Markets Worldwide 9 Direct Markets

    27 Franchise Markets

    17 Export Markets

  • 7726-64

    Our Largest Franchise Markets

    Mexico

    +10%

    Australia

    +14%

    South Korea

    +8%

    (Yogurt Category 3-yr Sales CGR)

    Source: Euromonitor 2014

  • 7726-65

    Yoplait is Driving Greek Yogurt Expansion Worldwide

    Mexico 90%

    France 49%

    Canada 37%

    Korea 36%

    UK 12%

    USA 11%

    Greek Yogurt % of

    Total Yogurt Category

    Yoplait/Libert Value

    Share of Greek Segment

    Sources: Nielsen and IRI, Latest 12 weeks available through Dec. 2014

    45%

    27%

    7% 2% 2% 1%

    USA Canada UK Mexico France Korea

  • 7726-66

    The Yogurt Opportunity in China

    $8 Billion Category Growing At a Double-digit Pace

    Consumers Like Health Benefits

    Drinkables Largest Segment; Spoonables Growing the

    Fastest

    Source: Euromonitor 2014

    % of Total Yogurt

    Market Sales in China

    60% 23%

    9% 8%

    Drinkable Yogurt

    Plain

    Fruited

    Flavored

    Spoonable Yogurt

    40%

  • 7726-67

    Yoplait in China

    Ensuring High-quality Milk Supply

    Finalizing Product Portfolio

    Strong Marketing Plan to Drive Trial

  • 7726-68

    Margin Growth Opportunity

    HMM

    Project Boost

    Business Mix

    Goal of 150 bps Operating Margin Expansion Over Next 5 Years

    9.9% 10.3% 11.8%

    F14 Actual F15 Est F20 Goal

    International Segment Operating Profit Margin

    Higher Than F14

    +150 bps

  • 7726-69

    General Mills International Summary

    International Businesses are Leading Company Growth

    Focused on Key Platforms in Growing Categories

    Using Consumer-focused Innovation to Drive Topline Growth

    Expect Good Margin Expansion Ahead

  • EVP, Chief Financial Officer

    Don Mulligan

  • 7726-71

    A Balanced Approach

    Protecting Margins

    Investing in our Business

    Providing Solid Returns to Shareholders

  • 7726-72

    2010-2014 Cumulative

    Savings

    2015 Plan Cumulative 2010-2020

    Savings Goal

    COGS HMM Savings (Fiscal Years, $ in Millions)

    Holistic Margin Management (HMM)

    $2,000

    $4,000

    >$400

  • 7726-73

    Incremental Cost-savings Initiatives

    Project Century - Streamlining North American Supply Chain

    Project Catalyst - Eliminate 700-800 Positions Across U.S. Policy and Practice Update - Further Administrative Expense Reductions

    Cumulative Annual Savings F15: $40 Million

    F16: $260-280 Million

    F17: More than $350 Million

  • 7726-74

    Cost Savings Will Benefit Margins

    SG&A Expense Excluding Media and R&D* (as a % of sales)

    F13 F14 F15 Est F16 Goal

    13.6 13.2 Flat

    to Lower than F14

    Lower than F15

    * Non-GAAP measure. See appendix for reconciliation.

  • 7726-75

    Fiscal 2015 Targets Reaffirmed

    Renewed Sales Growth in U.S. Retail, Plus Addition of Annies

    Emerging Markets Businesses Return to DD Sales Growth

    $40 MM Cost Savings

    53rd Week

    LSD Growth in Net Sales*

    LSD Decline in Segment Operating Profit*

    LSD Growth in Adjusted Diluted EPS*

    Expectations for Second Half:

    Full-year Expectations in Constant Currency:

    *Non-GAAP measures

  • 7726-76

    Operating Cash Flow ($ in Millions)

    $1,837

    $2,185

    $1,531

    $2,407

    $2,926

    $2,541

    F09 F10 F11 F12 F13 F14 F15 Est

    CGR = +7%

    Comparable

    to F14*

    * Forecast includes $120 MM cash restructuring charges.

  • 7726-77

    Key Projects: - Yoplait China Plant - Snack Bar Capacity - F16 New Products

    Fixed Asset Investment

    $676

    $614 $664

    F12 F13 F14 F15 Est

    $750

    F15 CapEx Plan (% of Total Budget)

    Essential 38%

    Cost

    Savings 20%

    Growth 35%

    ($ in Millions)

    $50 Project Century

    Project Century 7%

  • 7726-78

    116 Years of Uninterrupted Dividends

    $1.12 $1.22

    $1.32

    $1.55 $1.64

    F11 F12 F13 F14 F15 Annualized

    Rate

  • 7726-79

    Average Diluted Shares Outstanding

    817

    624

    F05 F06 F07 F08 F09 F10 F11 F12 F13 F14 F15

    1H

    CGR = -3%

    (in Millions)

  • 7726-80

    $1,535

    $882

    $1,731

    $2,312

    $1,878

    $947

    $1,483

    $880

    $1,612

    $2,621

    F10 F11 F12 F13 F14

    Strong Cash Returns to Shareholders

    Returned 90% of FCF to Shareholders

    Free Cash Flow*

    Cash Returned to Shareholders

    ($ in Millions)

    *Non-GAAP measure. See appendix for reconciliation.

  • 7726-81

    A Balanced Plan for Returns to Shareholders

    Operating Profit F13 F14 F15 Estimate

    +MSD

    Share

    Repurchase

    Dividend

    +DD

    Operating

    Profit Shareholder

    Return

    +

    + =

    +MSD

  • Chairman & CEO

    Ken Powell

  • 7726-83

    General Mills Long-term Growth Model

    Net Sales Low Single Digit

    Segment Operating Profit Mid Single Digit

    Adjusted Diluted EPS High Single Digit

    + Dividend Yield 2-3%

    Total Return to Shareholders Double Digit

    Compound Growth Rate

    in Constant Currency*

    *All measures are Non-GAAP.

  • 7726-84

    Growth Through Recession and Recovery

    $1.78 $2.03

    $2.34 $2.48 $2.56

    $2.72 $2.82

    F08 F09 F10 F11 F12 F13 F14

    Avg. Annual Growth = +8.3%

    +6% +15%

    +14% +10%

    +3% +6%

    +4%

    (Adjusted Diluted EPS*, % Growth vs LY)

    *Non-GAAP measure. See appendix for reconciliation.

  • 7726-85

    Todays General Mills Summary

    New Growth Ahead

    We Have a Long Record of Generating Consumer-focused Growth

    Todays Changing Food Preferences Create Opportunities for New Growth

    Excellent Prospects for Continued Long-term Growth and Superior Shareholder Returns

  • CAGNY 2015

    New Growth

  • 7726-87

    Reconciliation of 1st Half F15 International

    Constant-currency Net Sales Growth

    International

    Net Sales -2% 7pts +5%

    % Change

    in Net Sales as reported

    Impact of foreign

    currency exchange

    % Change in Net Sales

    on a constant- currency basis

  • 7726-88

    Reconciliation of

    SG&A Expense Excluding Media and R&D

    Net Sales $17,910 $17,774

    SG&A Expense, As Reported 3,474 19.4% 3,552 20.0%

    Advertising and Media Expense 870 895

    Research and Development Expense 244 238

    SG&A Expense, Excluding Advertising & Media and Research & Development Expense $2,361 13.2% $2,419 13.6%

    2014

    $ % of

    Net Sales

    2013

    $ % of

    Net Sales

    Table does not foot due to rounding.

    (Fiscal Years, $ in Millions)

  • 7726-89

    Reconciliation of Free Cash Flow

    Net Income $1,824 $1,855 $1,567 $1,798 $1,531

    Net Cash Provided by

    Operating Activities, As Reported $2,541 $2,926 $2,407

    Purchases of Land, Buildings, and

    Equipment (664) (614) (676)

    Free Cash Flow $1,878 $2,312 $1,731

    2014 2013 2012

    (Fiscal Years, $ in Millions)

    Table does not foot due to rounding.

    2011 2010

    $1,531 $2,185

    (649) (650)

    $882 $1,535

  • 7726-90

    Reconciliation of

    Adjusted Diluted Earnings per Share (Fiscal Years)

    Diluted Earnings per Share, as Reported $2.83 $2.79 $2.35 $2.70 $2.24 $1.90 $1.85 $1.59

    Mark-to-market Effects (0.05) - 0.10 (0.09) 0.01 0.11 (0.05) -

    Divestiture Gain, Net (0.06) - - - - (0.06) - -

    Tax Items - (0.13) - (0.13) 0.05 0.08 (0.04) -

    Gain from Insurance Settlement - - - - - (0.04) - -

    Acquisition Integration Costs - 0.01 0.01 - - - - -

    Venezuela Currency Devaluation 0.09 0.03 - - 0.01 - - -

    Restructuring Costs 0.01 0.02 0.10 - 0.03 0.04 0.02 0.03

    Diluted Earnings per Share, Excluding Certain Items Affecting Comparability $2.82 $2.72 $2.56 $2.48 $2.34 $2.03 $1.78 $1.62

    2014 2013 2012 2011 2010 2009 2008 2007

    Table does not foot due to rounding.