general company presentation

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Company and Product Presentation Maxim Hygiene Products 39 Maple Street Roslyn Heights, NY 11577 www.maximhy.com [email protected] Tel (516) 621-3323 Fax (516) 621-3312

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Maxim Hygiene is proud to introduce our latest product on this Catalog!

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Page 1: General company presentation

Company and Product Presentation

Maxim Hygiene Products39 Maple Street

Roslyn Heights, NY [email protected] (516) 621-3323Fax (516) 621-3312

Page 2: General company presentation

About Maxim Hygiene

Our Mission

Our History

To provide a healthy solution to existing health and environmental risks and concerns associated with the use and production of conventional feminine hygiene brands, by supplementing harsh chemical ingredients with Soft, Safe and Natural materials.

Maxim Hygiene Products (MHP) is an experienced company spe-cializing in the production, branded and private label sales and market-ing of a complete range of Personal Care Products. MHP was founded in 2006 by CEO and developer Kenneth Alvandi. After twenty-five years of manufacturing and distributing experience of conventional personal care products, Kenneth realized the need for healthier and more sustain-able alternatives. MHP became the first U.S. based company to offer a 100% cotton range of feminine hygiene products.

Maxim Hygiene is MHP's privately owned brand of Organic and Natural Cotton Tampons, Pads, and Cosmetic Accessories. Inspired by her father’s vision, coupled with her years of experience in merchandising and marketing with a top label fashion designer, Rebecca has helped to develop the Maxim Hygiene brand to what it is today. Her passion and devotion to the company is driven by her desire to keep women informed about their product choices and to create community amongst women who are committed to good health and a happy earth.

The Maxim Hygiene brand is distributed nation-wide and available through major online retailers.

Maxim Hygiene Executives, Kenneth and Rebecca

Page 3: General company presentation

Product Overview

Wood Fluff Pulp FreeMore Breathable and Absorbent & Uniquely Saving Trees.

Hypoallergenic/Irritation FreeNo more rashes, even for those with the most sensitive skin.

Eco-Friendly & User-Friendly TooMaintaining product performance while keeping the environment safe.

Organic Cotton Tampons

Applicator & Non-Applicator

Organic & Natural Cotton Pantiliners

Classic Contour & Ultra Thin

Made with 100% Certified Organic and Natural Cotton

A more naturally breathable fiber that’s better for your Body, Earth

and Health.

Chlorine/Dioxin FreeKeeping carcinogens away from your most intimate body parts.

Synthetic FreeFor a Softer, Non-Irritable and

Plastic-less feel.

Natural Cotton Sanitary Pads

Classic Contour, Ultra Thin Winged & Maternity

Organic CottonCosmetic Puffs

Cotton Balls, Rounds& Swabs

Page 4: General company presentation

Product Demos

Maxim Hygiene has created three fun and educational demos/tests that highlight the three main benefits of

using Maxim Hygiene products!

Demo 1

Demo 2

Demo 3

The “drag test”: Demonstrates the importance of using Chlorine/Dioxin Free Tampons made with a security veil.

The “flame test”: Detects the presence of synthetics in other sanitary pads versus Maxim Hygiene pads which are Made With Cotton.

Be sure to visit Maxim Hygiene’s YouTube channel to see videos of all our great demos!!www.youtube.com/MaximHygiene

The “absorbent core test”: Distinguishes the difference between other Pads made with wood fluff pulp and Maxim Hygiene pads Made with Cotton.

Page 5: General company presentation

Product C omparison

In comparison to conventional brands, the chlorine/dioxin free factor is a shared unique feature between Maxim Hygiene and other leading natural brands.In comparison to other leading natural brands, Maxim Hygiene’s main points of differen-tiation include:Modern designs for more comfort and better protection: Giving women a much need-

ed NEW, FRESH, AND EFFECTIVE choice! See the details in the product comparison above.Safer, Stronger and more Natural Ingredients: Maxim Hygiene was the first natural

feminine hygiene line on the maket to eliminate the use of wood fluff pulp and synthetics in sanitary pads making for a more breathable, absorbent and hypoallergenic product.

Better Value: MORE FEATURES, yet still COMPETIVE IN PRICE.Promotional Dedication: As a father and daughter team, Maxim is dedicated to their home

grown values for education, by supporting the sale of their products through strong promo-tional campaigns.

Maxim Hygiene has unique advantages over conventional brands as well as over other natural brands.

Page 6: General company presentation

Marketing Mania 2011Maxim Hygiene is getting a Makeover

Corporate Social Responsibility

Social Media

Maxim Hygiene is excited to announce the first unveiling of its new look with new pack-aging for the Organic Cotton Balls, Rounds and Swabs due to launch in September 2011. The new packaging is designed to attract the hip, educated, powerful consumer by highlighting the features of Organic Cotton amid a fun and colorful layout.

Toxic Shock Syndrome (TSS) is rearing its ugly head once again as claims are being made that fatalities have not actually decreased since the 80s scare, they’ve only been tactfully overlooked. Maxim Hygiene has created a campaign to support the development of You A.R.E. Loved, a non-profit dedicated to educating women about TSS of the 21st Century and using feminine care products responsibly.

out with the old...

in with the NEW!

Maxim Hygiene has joined the world of Social Media with a bang! In the past few months we’ve seen signifi-cant growth amongst followers of our Facebook, Twit-ter, and Wordpress blog. Maxim Hygiene even created a YouTube channel to further educate women about the importance of our products!

www.facebook.com/maximhy

www.twitter.com/maximhy

greenfemininehygienequeen.wordpress.com

www.youtube.com/MaximHygiene

The Maxim Mobile

We just unveiled our new company car wrapped in brand images. We will be using this car to visit and travel to different local events and venues where we will continue our educational efforts in spreading the word about Maxim Hygiene products.

Page 7: General company presentation

What People Are Saying...

Frankly, OB tam-pons are no big loss-use eco & body-friendly

brands like @max-imhy instead.

@ecosexualityinCYST is grate-ful and indebted to @maximhy's support. Love them so much!

@incyst

Après birth, have chlo-rine-free, pure cotton maternity pads at the

ready...all natural Maxim gets my vote!

Mothering Magazine

These are pretty much the only thing you’ll want touching you down unda in those first few

days after childbirth.

verdemama.com

Green to the Max!

NonWovens Industry

FitnessRx Magazine

Maxim Organic and Natu-ral products give your most intimate care products, the most intimate care by using the most Natural, Soft, and Safe materials, while at the same time preserving our

values for the environment.Love it!

@joy_bauer

Pads and liners made with 100% cotton are hypoallergenic because they're free of plastic and wood cellulose. But if you

prefer tampons, the safest ones are made with organic cotton, which isn't grown with pesti-cides and hasn't been geneti-

cally modified...Try Maxim

Natural HealthMagazine

Love this company and their design of organic tampons

and pads! Genius! Thanks @maximhy

@BIOVProbiotic

I recently fell in love with the ladies @maximhy

@PureNaturalDiva

Page 8: General company presentation