geefpapier insites onderzoek

13
Geefpapier Prepared by: Christophe Vergult, Managing Partner, InSites Consulting Wouter Debuysscher, Consultant, InSites Consulting For: Bram Ellens, Bart Van Aalst & Willem van Wijngaarden December 19th, 2008

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Page 1: Geefpapier insites onderzoek

Geefpapier

Prepared by: Christophe Vergult, Managing Partner, InSites ConsultingWouter Debuysscher, Consultant, InSites Consulting

For: Bram Ellens, Bart Van Aalst & Willem van Wijngaarden

December 19th, 2008

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Methodology

From this year on, presents can be wrapped up in 2 ways: in ordinary wrapping paper or in Geefpapier. The latter one means giving twice: give a gift, but at the same time you donate to charity.

The purpose of this survey is determining whether or not the Dutch population is open to such an idea.

Quantitave study:

Email invitation with a link to the the online questionnaire

Population and sampling:Population: representative to the Dutch population 18-64

Sample frame: InSites panel (cfr. InSites Consulting presentation)

Quota: age & gender

Sample size: N= 404

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Is Geefpapier more fun to give?

N = 404 / F = None

Q: Do you think it is nicer to wrap a gift in Geefpapier than to wrap it in ordinary wrapping paper?

5%

32%

45%

13%

6%

A lot more fun

More fun

Neutral

Not more fun

Not more fun at all

More fun for

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Do you consider Geefpapier?

Q: Would you consider wrapping a gift in Geefpapier?

Q: Would you consider buying a roll of Geefpapier to wrap your gifts?

6%

42%

25%

19%

7%

Certainly consider

Consider

Neutral

Not consider

Certainly not consider

6%

40%

22%

25%

7%

Certainly consider

Consider

Neutral

Not consider

Certainly not consider

N = 404 / F = None

Wrap it yourselfWrap it yourselfLet it wrapLet it wrap

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Geefpapier = more money for charity?

Q: Would the euro you spend on Geefpapier be an extra euro for charity?

41%

41%

9%

7%

2%

Certainly (it is an extra euro)

Probably

Neutral

Probably not

Certainly not (it replaces an other euro)

More for charity

N = 237 / F = Only if probably or certainly consider Geefpapier

Geefpapier means extra money for charity!Geefpapier means extra money for charity!

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Geefpapier occasions

N = 237 / F = Only if probably or certainly consider Geefpapier

Q: For which occasions would you wrap your gifts in Geefpapier?

84%

46%

45%

36%

32%

30%

27%

27%

24%

14%

Birthday

Just because...

Christmas

Mother's day

Father's day

Marriage

Birth

Thinking of you/wishing you good luck

Saint Nicolas

Valentine's day

Birthdays are seen as the best occasion to use Geefpapier. But also many other occasions are appropriate to give Geefpapier.

Birthdays are seen as the best occasion to use Geefpapier. But also many other occasions are appropriate to give Geefpapier.

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Which stores are appropriate?

Q: Which stores would be appropriate to offer Geefpapier?

N = 404 / F = None

Giftshops and bookstores are the number 1 selling channels. But also Bijenkorf, perfumeries and music stores can offer Geefpapier.

Giftshops and bookstores are the number 1 selling channels. But also Bijenkorf, perfumeries and music stores can offer Geefpapier.

72%

71%

50%

45%

44%

36%

35%

33%

15%

7%

Gift shops

Book stores

Bijenkorf

Perfumery

Music stores

Jeweller

Florist

Bol.com

Wehkamp

Other

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Is Geefpapier attractive for stores?

Q: To what extent to you think a store that offers Geefpapier is more attractive than a store that doesn’t offer Geefpapier?

1%

10%

17%

71%

A store offering Geefpapier is a lot more

attractive

More attractive

A bit more attractive

A store with Geefpapier is as attractive as an

other one

N = 404 / F = None

Finds it more attractive

For almost 1 out 3 respondents, stores offering Geefpapier are more attractive than stores that haven’t this offer.

For almost 1 out 3 respondents, stores offering Geefpapier are more attractive than stores that haven’t this offer.

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Is Geefpapier a determinator?

Q: Could Geefpapier be a determinating factor in your choice for a specific store?

0%

4%

23%

40%

33%

Very determinating

Determinating

Neutral

Not determinating

Not determinating at all

N = 404 / F = None

determinating

Geefpapier isn’t a determinating factor in the choice for a store, it something extra.

Geefpapier isn’t a determinating factor in the choice for a store, it something extra.

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What is the most fun?

Q: Could you indicate which of the possibilities listed below is the most fun?

N = 404 / F = None

54%

44%

37%

20%

19%

13%

14%

Collecting-box

Geefpapier

Lotery

Paper of a homeless person

A remittance

Membership via de Post

Other

Most fun for

Geefpapier is the second most fun way to give to charity ending after the collecting-box, but before loteries and other charity causes.

Geefpapier is the second most fun way to give to charity ending after the collecting-box, but before loteries and other charity causes.

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What is nice about Geefpapier?

Q: What do you like about Geefpapier?

N = 404 / F = None

44%

25%

23%

22%

16%

13%

I give 2 times: a gift and a donation to charity

The paper looks nice

I give from a good feeling more than out of guilt

It is only 1 euro

I show people I give to charity

Other

The best about Geefpapier is that you give twice, a gift but at the same time also to charity.

The best about Geefpapier is that you give twice, a gift but at the same time also to charity.

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Messages to Geefpapier

Q: Do you want to share something with Geefpapier?

N = 404 / F = None

Design:• Offer different lay-out formats• Geefpapier without the logo• Produce it in an environmental friendly way• More colours

Idea:• Very good idea• It is a success• Nice initiative

1

2

List of suggestions

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Contact details

InSites ConsultingEvergemsesteenweg 195

B-9032 GentBelgium

Tel. +32 9 269.15.00Fax. +32 9 269.16.00

[email protected]

Christophe VergultDirector Customer [email protected] Tel. +32 9 269.15.06Mobile +32 496 23.29.32

Wouter [email protected] Tel. +32 9 269.15.29Mobile +32 478 63.24.29