ge final case study(marketing strategy)
TRANSCRIPT
Earnings
2003 2004 2005 2006 2007
(in $ billions)
13.3 15.6
17.4
19.422.
5
Revenue by Region
A
B
C
D
A. US 50%B. Europe 23%C. Pacific Basin 13%
D. Americas 7%
E. Others 7%
Consolidated Revenues
2003 2004 2005 2006 2007
(in $ billions)
105 124137
15217
3
Revenue by Business
AC
E
A. Infrastructure 29%B. Industrial 23%C. NBCU 10%
D. Healthcare 10%E. Commercial + GE Money 28%
BC
D
Compound annual growth
rate of 13%
Compound annual growth
rate of 14%
E
Customer Value
Innovation
Leadership in
Technology
Commercial Excellence
Globalization
Growth Leaders
Growth Leadership Traits
Emerging Markets
One GE: Enterprise Selling and Brand
New Product Introduction Ecomagination
Imagination Breakthroughs CECOR Framework.
Lean Six SigmaNet Promoter Score
