gamification - learning in the corporate environment
TRANSCRIPT
GamificationLEARNING IN THE CORPORATE ENVIRONMENT
WHAT IS GAMIFICATION?
Applying elements of game playing to other non-game activities for the purposes of engagement
GAMIFICATION VS GAME-BASED LEARNING VS SERIOUS GAMING
The first 2 are essentially the same as the tasks are about finding meaning, engaging and improving. The main difference is in the proportion of game elements.
Serious gaming is the larger superset which includes game technology, non-human interactions (i.e. simulations and models using game engines)
First person to answer wins!
What birds are these?
WHY GAMIFICATION?
POPULAR GAME MECHANICS• Achievements• Appointments• Blissful Productivity• Cascading Information Theory• Bonuses• Community Collaboration• Epic Meaning• Quests / Challenges
EXAMPLES• M&M ‘s Eye-Spy Pretzel
• McDonald’s Monopoly GameEXAMPLES
• Zombie Run!
EXAMPLES
• UNICEF Tap Project(http://tap.unicefusa.org/)
EXAMPLES
• OpenRice(http://freerice.com/#/english-
vocabulary/1910)
EXAMPLES
GAMIFICATION FOR LEARNING
GAMIFICATION tied to meaningless tasks cannot create engagement
Zappos
How do you CREATE MEANING?
Dole
How do you CREATE MEANING?
iPhone
How do you CREATE MEANING?
Phylo
Context
ExternalInternalVariedLimited
AUTHENTIC LEARNING
Practice
Models of PracticeExercise
Experience
Change
RepetitionTime
Step sizeSequenceContrast
Significance
Feedback
TargetIntentionalit
yComplexity
Applicability
PotentialCapacityHabitBeing