andrej garaj, andrea hrčková: application of gamification in library environment #bcs2015
TRANSCRIPT
APPLICATION OF GAMIFICATION IN
LIBRARY ENVIRONMENT- Andrej Garaj -
ARE YOU PLAYING GAMES?
WHY ARE WE PLAYING?
Jane McGonigaljanemcgonigal.com
GAMES EVERYWHERE!
GAMIFICATION
The application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. (Oxford 2015)
BAD WAY FOR GAMIFICATION...
GAMIFICATION IN LIBRARY
- Social interaction
- Shelf withvisualization of readed books
- App interface design
- Strong badge systemwith great motivation
BOOK GAME
BOOGA!
ABOUT BOOGA
OUR TEAM
DESIGNER
Book Clash
Multiplayer or single quiz
Book World
Visualization of personal or global
statistic
Full shelf
Compulsory readingapplication
ELEMENTS OF GAMIFICATION
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
GAMIFICATION DESIGN
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
OUR FOCUS
ALMOST
EVERYONE
Others22%
Students43%
Adults35%
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
CONSIDERATION
- WCAG 2.0 accessibility guidelines
- Teaching library clerks how to use application
- Use of feedback and data
- Audience Development
VISION
READ & PLAY
QUESTIONS?
Sources of information
• WERBACH, Kevin a Dan HUNTER, 2012. For the Win: How Game Thinking Can Revolutionize Your Business. Philadelphia: Wharton Digital Press. ISBN 978-1-61363-023-5.
• ZICHERMANN, Gabe, Christopher CUNNINGHAM, 2011. Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps. 1 edition. Sebastopol, Calif: O’Reilly Media. ISBN 9781449397678.
• SCOUT, 2014. Come explore with Pierce County Library [online]. [cit. 22. August 2014]. Available at: https://scout.pcls.us/
• LIBRARYGAME, 2013. Gamification for public and academic libraries. Librarygame [online] [cit. 22. august 2014]. Available at: http://librarygame.co.uk
• OXFORD, 2014. Oxford Dictionaries [online]. Term Gamification [cit. 12. january, 2015]. Availableat:http://www.oxforddictionaries.com/definition/english/gamification
• POUCHLÝ, Petr. Nechte zákazníky si hrát. Klíčem úspěchu je dnes gamifikace [online] [cit. 12. january, 2015]. Available at:http://www.tyinternety.cz/prirucka-marketera/nechte-zakazniky-si-hrat-klicem-uspechu-je-dnes-gamifikace/
• HØGENHAUG, Peter Steen. Gamification And UX: Where Users Win Or Lose [online] [cit. 12. january, 2015]. Available at: http://www.smashingmagazine.com/2012/04/26/gamification-ux-users-win-lose/