디지털미디어특강

“what is the important things in gamification?" 101872

Bae Jung Woo

Content

1. Dual economy

2. Onboarding

3. Engagement loops

4. Empty bar problem

Dual Economy

invest more cashConfusion

“ 1 Min ”The order of a user’s first minute

“ T.M.I ”Don’t provide too much information

Onboarding

“ Win ”Make winners

“ User’s Ex ”Guiding player experience

“ 1 Min ”The order of a user’s first minute

Onboarding

“ T.M.I ”Don’t provide too much information

Onboarding

Onboarding

“ Win ”Make winners

Onboarding

“ User’s Ex ”Guiding player experience

Engagement loops

Empty bar problem

Q & A

“thank you”

“참고 문헌”

[ Gamification by Design ]- Gabe Zichermann & Christoper Cunningham