Brand Narratives and Gamification

Doron Nir

Hi, I’m

Storytelling

Brand Narrative

The Marlboro Man (1955)

Brand Narrative

The Old Spice Guy (2010)

Game Design 101

Mechanics Metaphor

+Progress

Games and Narrative

Games and Narrative

Gamification Narratives?

Gamification Narratives!

Hero=User

Actions

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1. Match your BRAND NARRATIVE

2. Match the level of intensity to your audience

3. The user IS your HERO

4. Rewards must be contextual to the NARRATIVE

5. Rewards must be relevant to your audience

6. BONUS RULE: Physical rewards kill gamification*

*Unless everyone can win

Top 5 Rules for Gamification Narratives

IDF Ranks

IDF Ranks

Thanks Questions?