games & redemption - · pdf filegames & redemption the circle of . ... disney, espn...
TRANSCRIPT
George McAuliffe is a 30+ year family entertainment center operator and president of Pinnacle Entertainment Advisors by Redemption Plus, an industry consulting firm. He has operated public space entertainment centers from 2,000 to 150,000 square feet
with a wide variety of entertainment related businesses, including redemption and merchandise games since 1983. Pinnacle’s consulting practice has served new and established family and location based entertainment operators, with clients as diverse as Wal-Mart, Disney, ESPN Zone, Brunswick, Shakey’s
Pizza, and many independent owners and investor groups. Prior to Pinnacle, he served as the chief executive of Edison Brothers Entertainment, which was the third largest chain of family entertainment centers in its time, managing over 8,000 games, rides, and attractions in three countries. He is a founding director, past president, and Lifetime Member of IALEI,
the International Association of the Leisure and Entertainment Industries, recently merged with IAAPA.
Phone: 913-563-4370Email: [email protected]
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REDEMPTION (MERCHANDISE GAMES)
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FECFEC’’SS
So…What Business Are We Really In?
05
10152025303540
Billions of Dollars
Coin OpGamesConsumerGames
Family orFamily or Out of HomeOut of Home
(OHE)(OHE) EntertainmentEntertainment
FacilitiesFacilities
ArcadesArcades
RestaurantsRestaurants
Go Kart Go Kart TracksTracks
Bowling Bowling CentersCenters
Mini GolfMini Golf
Amusement Amusement ParksParks
BoardwalksBoardwalksParty & Party &
Group SalesGroup Sales
Laser TagLaser Tag
CarnivalsCarnivals
INDIRECT REVENUE ENHANCED
•Increased Open Play
•Party and Group Sales
•Food & Beverage Sales
The Circleof
Profitability
Copyright 2008 Pinnacle Entertainment Group, Inc. All Rights Reserved
Definition of ‘Payout’
Ticket Value
COST MARK UP SHELF PRICE
TICKET VALUE
$1.00 1 100 TICKETS 0.01
$1.00 2 200 TICKETS 0.005
COST OF SALES COST OF SALES oror MARKETINGMARKETING??????
The Incentive BusinessThe Incentive Business
Promote Your Redemption Counter Within your Game Room
RemoteRemote--Merchandise DisplayMerchandise Display
Debit Card Systems
Controlling CashManaging Sales
Managing Game PayoutsComprehensive Reporting
Group Sales & PartiesCustomer Loyalty & Marketing
Redemption POS
Reduce wait time
Manage redemption inventory/shrinkage
Real time reports
Digital Packing Lists
Guests store redemption tickets on their card account
Cordless scanners
Redemption POSRedemption POS
George Smith19
George Smith has been in the entertainment/amusement business for 30 years,in
all facets of FEC facilities operation and management. He is President of Family Entertainment Group (FEG) which operates games, redemption, and FEC Attractions in 10 states. Its client list includes Kalahari Resorts, CoCo
Resorts, CiCi’s
Pizzas, Muvico
Theatres, AMF Bowling Centers, Bowl New England Centers and many more. FEG operates on a national and international scale and provides operating, consulting and design services. A recognized leader in the amusement and entertainment fields most manufacturers and distributors use FEG
as a test bed for new products and releases. FEG has seen double digit growth in each year it has operated. Most importantly FEG has witnessed it largest revenue and operating growth in 2008 and 2009 at a time where most companies are contracting.Mr. Smith is also Chief Operating Officer of IVC-Interactive Vending Corporation with new and patented machines and processes for the retail market. He is also involved with Animaland
Inc. a leader in interactive plush stuffing markets. Previously, Mr. Smith was COO Paradigm Entertainment Inc and Vice President of Business Development for
Namco Cybertainment
Inc., the largest operator of amusement facilities in the United States. He oversaw the expansion of new business development from inception to operation in over 1,100 facilities including close operating relationships with Disney, McDonalds, AMC theatres, MGM Casinos and over 50 Fortune 500 companies. Operations covered 48 states and Puerto Rico and
Mr. Smith oversaw the growth of the business into the largest subsidiary for Namco. Mr. Smith is also the past President of IALEI the International Association for Leisure and Entertainment Industries and during his term made alliances with
the Amusement and Music Operators of America (A.M.O.A.) and American Amusement Manufacturers Association (A.A.M.A.) culminating in the joint purchase of the FunExpo
amusement show. Mr. Smith was secretary for many years of the joint operating association L.E.T.S. (Leisure and Entertainment Trade Shows).
GAME CATEGORIES
VIDEO GAMES
NOVELTIES -
Air Hockey, Boxers, Darts, Kiddie
Rides
REDEMPTION GAMES -
Games that award tickets or points as a reward for skillful play
MERCHANDISERS -
Games that award a prize directly and immediately for skillful play
21
VIDEO GAMES
DRIVERS
MUSIC
TWISTED
SEGA OUTRUN 2P
H2OVERDRIVE
GUITAR HERO ARCADE DANCE DANCE
REVOLUTION
22
VIDEO GAMES
Big Buck Hunter Safari
Ghost Squad
Air HockeyKiddie
Ride
Typhoon
Boxer
23
REDEMPTION
1)
Video With Payout (Super Trivia, Derby Owners Club, Deal/No Deal)
2)
Fast Coin (Smokin
Token Extreme, Cyclone)3)
Pusher or Coin Fall (Elvis, Pacman, Monopoly)
4)
Interactive or Play games (Skeeball, Basketball, Two Minute Drill)
5)
Novelty (Big Bass Wheel, Red Hot, Slam A Winner)
24
REDEMPTIONGAMES
Interactive Novelty
Fast
Coin
Video with Payout
Pusher
25
MERCHANDISERS
26
Tickets, Tokens, Debit Cards
TICKETS
Paper, Plastic or Electronic
Size, Color, Print
Roll or Flat
Installation
TOKENS
Size, Color, Security
Cash
DEBIT CARDS
Sacoa
/ Playcard
AG
Embed
Intercard
Core Cashless
Ideal
27
28
29
30
REDEMPTION MERCHANDISE
Karyn
Gitler
is the proud owner of Kreative
sourcinG
–
her new company that designs merchandise and sources it direct from overseas! She has finally taken the big step to control her own
destiny and be able to spend more time on what is most important to her -
family! Karyn
is the mom of 4 children –
2 sets of twins! She has 19 years of experience in the FEC/CEC industry with the last being 13 years as the Director of Merchandise for CEC Entertainment, dba. Chuck E. Cheese’s.
Best Source of Information…
Is sitting right NEXT TO YOU
–Or you can find it on the Internet!
Safety Update
Ask your vendors for safety tests on ANYTHING you purchase –
read them!
Keep a copy of the report on location
A toy does not have to be a “toy”
–
it just has to look like one!
Know the approved lead levels in your state
Understand the phthalate laws
Safety Update Understand About…
Batteries
Jewelry
Necklaces –
break away
Bracelets –
cannot fit over head
Earrings –
posts should not be sharp
Jewels should not fall or break off easily
Small Parts –
Pull, drop, break or bite a piece off
Choke Tube
Who is Your Redemption Merchandise Target?
Are you an FEC, CEC, Game Room?
Is your guest…
A “Regular”
They will come back and save up for larger, better prizes
Value is EXTREMELY important
Transient
Most prizes should be able to be won on a single visit
Make A Merchandise “Plan”
Take a Large Piece of Paper and DRAW IT!
Write every category you need to service your guest
Toddler, Child, Teen, Parent & Grandparent!
Boy & Girl
Trendy & Basic
Toys & Candy
Ticket Levels –
high & low
Cheap vs. Expensive –
in look as well as cost!
Brand Name & Generic
Bring in The Hottest New Pieces
Have the newest Webkin
or ZhuZhu
Know the hottest sports team in your town
Learn the new technology the kids are using – b 4 u become a caveman –
lol
–
ok, btw!
Don’t worry about your margin –
it is PR!
What is Hot?
Not your average Superhero…
IronmanNoise Reduction
Headphones
Zhu Zhu PetCaptain
America
Thor
Wii – DS – PS3Video Games
R/C Mini UFO
BakuganMindflex
Game
iPod
MP3 Player
LIV Dolls
Love
what you do –
Life
is too short not to!
thank you!Karyn
GitlerKreative
847.383.6037