The Future of Serious Games and their Impact on Corporate

Learning and Development

Today's Key Message

Immersive Technologies, Serious Games and "Gamification" are likely to play a vital role in addressing some of the most important

challenges in business and society.

Serious GamesImmersive Technologies

GamificationKey Technologies

Can you imagine a world without computers, phones and cars ?

The Way we Were

Teachers transferred knowledge

We knew all our neighbours

We rarely travelled outside our community

Banks were banks, Grocers were grocers

We built a career in the same company

We dated and married within our community

Individual Choice and Power was limited

Games and Simulations helped shaped our development and

interests

Society was Hierarchical,Structured and Regulated -

Knowledge was Power

Knowledge Professionals with years of training were the sole service providers in education, health,

law........

Digital Technologies Changed Everything

From search engines and simple quizzes and decision tree games

To advanced realistic simulations

Knowledge and skills became instantly accessible 24/7

The Way we Are

Teachers are coaches and mentors

We know none of our neighbours

We travel and live outside our community

Record companies become airlines, Grocers become banks

We change jobs and companies often

We date via the Internet and don't marry

Individual Choice and Power is unlimited

Today's Society is Networked and Asymmetric

Now we have personal agents like this ...

With innovative interfaces

Science fiction soon becomes reality

Delivering immersive experiences aids learning

The Networked Society

The unprecedented levels of choice and power delivered to every citizen by

technology makes us the most connected society in history yet there is a disconnect between choice and consequence, power

and accountability and rights and responsibilities.

It is this disconnect which creates many of the challenges we face

Serious Games and Simulations

Immersive TechnologiesEngaging Time, Attention, Money

Gamification is the use of game thinking and game mechanics in a non-game context to engage

users and solve problems

Life is the biggest Gamification project in town

We all use Gamification to achieve objectives

We are inevitably spectators or players in the game of life

Spectators finance the game but have little influence on the

outcome

Players believe they can influence the outcome and

develop the skills and abilities to do so

Gamification Lens Pyramid

Development

GrowthEngageme

ntMotivationInfluenceReward

Fans Finance the Game but have limited influence on the Outcome

Technology can enable spectators to become players

Games like Floodsim and Climate Change Game provided role playing

opportunities to influence environmental outcomes in virtual

scenarios

How can Gamification solve real-world problems?

Society faces many challenges e.g Obesity and Ageing Society

Games and Simulations train, orientate and assess staff

Casual games can help develop or maintain cognitive skills and mental

agility

They also try to encourage behavioural change

Encouraging Exercise

Technology supports Reflective, Personalised, Adaptive Learning

and "Wisdom of the Crowd"

Innovative Interface Devices aid Diagnosis and Treatment

Obesity !

Technology transformed me from a spectator to a player

Lost 15kg in 10 weeks

Visualisation of sensor data tracking our lives linked to games and

simulations will provide the feedback and control mechanisms that will

reconnect our society

Monitoring and Managing health through sensors, games and

social networks

Results can be Impressive

Sensors and Visualisation Technologies

Real World Relevant Data to connect behaviour to change

The tools are maturing - we need Gamification strategies to build

win-win relationships

The Corporate Challenge

Technology is making learning and development increasingly engaging and accessible but staff

recruitment, development and retention requires sustainable relationships where gamification

strategies will play a key role

The Future of Serious Games and their Impact on Corporate Learning and development