g2 d q4.12 e portfolio

of

Going above and beyond for our clients is the norm,

providing quality solutions is mission-critical!

CREATIVE SERVICES[ to complement our 1 10% e�ort ]

Graphic Design | Branding | Identity SystemsPrint Collateral | Web Site Development | Strategic Marketing Platforms

www.group2.com | [email protected] | 412.605.0834 enter >

Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201

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[email protected] www.group2.com

Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White

:. talisman energy USa

:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks

:. Solenture retirement Solutions

:. Pannier graphics

< : : > back nextin today’s marketplace, having a strong brand identity and a cohesive collateral program

can have a profound effect on your bottom line. maximizing this equity can position you for

better performance and increased recognition.

of CREATIVE SERVICESif you are seeking a marketing and communications partner who understands the foundation

of a solid creative platform, group 2 design should be in your future plans. Having provided

solutions to our broad client base for 20+ years, our approach has stood the test of time with

positive results. Below are areas of expertise for consideration:

> Brand development

> identity and nomenclature Systems

> Strategic Communications Planning

> Print Collateral Creative

> electronic & interactive marketing mediums

> Signage/Wayfinding Programs

> advertising Strategies

> Full turnkey account management

this presentation features samples for each of our five creative disciplines and includes

a series of client campaigns that confirm our dedication to a consistent and collaborative

marketing effort across all facets of a specific client relationship. Complementing our

design talents is an extremely well organized workflow process utilizing web-based project

management systems for maximum efficiencies and participant interaction.

LE AR N M O R E

Call us at 412.605.0834 or visit our web site at www.group2.com

mailto:[email protected]

http://www.group2.com

http://www.facebook.com/Group2Design

http://www.linkedin.com/companies/287849/Group%202%20Design,%20Inc.

http://twitter.com/group2design












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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

B r a n d S t r at e g i e S

mailto:[email protected]












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Senator John Heinz Pittsburgh regional History Center

giant eagle

Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

abbott

P r i n t C o l l at e r a l

Brian Krummel Pittsburgh equity Partners

noVa Chemicals











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Pittsburgh Business group on Health (PBgH)

Bakersfield Stainless the law office of Casey d. White

Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

the KC CollectionCrofton Johnson

e - C o m

right Brain + left Brain











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

alli gillis

lawrenceville Corporation

HHm insurors

noVa Chemicals

d i m e n S i o n a l

Feeling Blocks

noVa Chemicals











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

B B l F l e e t

SerViCeS ProVided: re-branding of a corporate fleet leasing company, currently ranked #10 nationally. along with the new identity, g2d has

developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

B e at- P l aY

SerViCeS ProVided: g2d created this non-conventional identity for a music company entering the highly-competitive industry.

the marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

B u r n S W h i t e

SerViCeS ProVided: With a founding partner exiting the company (whose name was in the identity), the need for a complete

brand overhaul was necessary for this Pittsburgh-based law firm. g2d developed the new brand identity strategy and the

entire marketing collateral system, e-communications and social media platforms and new signage to reflect the name change.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

ta l i S m a n e n e r g Y u S a

SerViCeS ProVided: group 2 is the “agency of record” for the talisman USa branding and marketing in the Pa, tX and nY regions.

a complete communications plan is being developed with a large mix of mediums for marketing to diverse audiences.

the gas industry requires an action plan that monitors activity and remains proactive in dealing with industry-related issues.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

n o Va C h e m i C a l S

SerViCeS ProVided: after designing a new brand identity for noVa’s benefits group – promoting the intricate balance of home and work life –

g2d has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

a l C o a

SerViCeS ProVided: Working with alcoa’s Human resources group, g2d developed a complete marketing

and print collateral program to communicate the benefits choices available for both active and retiree audiences.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

P r e m i e r e P o i n t e

SerViCeS ProVided: g2d created a compelling brand identity and complete design platform for this executive-level real estate

management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

SerViCeS ProVided: this national steel manufacturer, headquartered in Houston, tX, retained group 2 to create a print and electronic

marketing collateral platform for their new division, Construction Products, to complement the existing global brand and identity.

J d F i e l d S











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

h e i n Z

SerViCeS ProVided: in order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives

to produce this 148-page cookbook. g2d designed this hardbound book and art directed a portion of the photography.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

n o r t h WaY

SerViCeS ProVided: a complete re-branding, communications planning and marketing strategy project for this large 4,000-member church.

g2d executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.











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Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

SerViCeS ProVided: Jergel’s, a new 600-seat concert and restaurant venue in north Pittsburgh, looked to group 2 to develop a complete brand identity

and marketing platform to promote their six-nights-per-week live music shows. a complete social media strategy will accompany the core marketing efforts.

J e r g e l’ S











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

F e e l i n g B l o C k S

SerViCeS ProVided: g2d was engaged to develop a brand identity, packaging system, Web site and a series of illustrations.

this is an educational product for young children who have difficulty expressing their feelings.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

S o l e n t u r e r e t i r e m e n t S o l u t i o n S

SerViCeS ProVided: g2d developed the new company name, spear-headed qualitative research, public relations strategies, the identity system

and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

:. BBl Fleet

:. Beat-Play

:. Burns White


:. noVa Chemicals

:. alcoa

:. Premiere Pointe

:. Jd Fields

:. Heinz

:. north Way

:. Jergel’s

:. Feeling Blocks


:. Pannier graphics

< : : > back next

SerViCeS ProVided: Pannier graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged group 2 to upgrade an

antiquated brand marketing strategy. all print collateral and electronic communications have been integrated into their key-industry target markets.

Pa n n i e r g r a P h i C S










g2 d q4.12 e portfolio

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