fyp16: what's the latest in technology?
TRANSCRIPT
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Disruptive Tech Trends Transforming Events
Corbin Ball, CSP, CMP, DES
Corbin Ball Associates
© Corbin Ball Associates
Course Notes: corbinball.com/images/trends-icca.pdfTwitter: @corbinball #fyp16
T
Social media are targeting events with increasing mobile video options.
Two Disruptive Events Tech Trends:
1.
Econsultancy
• 90% online consumer trust recommendations from people they know.
• 14% trust advertising.
Experien, August, 2014
Social Media Growth
Social Media for Events, November 2014
What social channels to you use?
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1 billion people check Facebook only on mobile-- Facebook, Nov, 2016
Twitter: 88% active monthly mobile users –Venue Beat, April 2016
Mobile Social Media:
Instagram: 400 million monthly users – Statista, April 2016
YouTube: Half of views are on mobile devices
(1 billion views daily) – YouTube, 2015
SnapChat: 110 million daily active users – Bloomberg, June 2016
Globalwebindex Dec. 2015
VideoMeerkat Periscope:
Apple app of the year 2015:
10 million users
YouTube Live
Social Video Apps
Tumblr
SnapChat Live Stories
Social media marketing mainstream
Mobile/Social Transformation
Social engagement expected
Mobile/Social Transformation
Mobile and Wi-Fi expected
Mobile/Social Transformation
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The exhibition as an experience!
Mobile/Social TransformationPhoto Booths
Mobile/Social Transformation
Interactivity required.Mobile/Social Transformation
“Attendee” to Participant!
Social Engagement
Two Disruptive Events Tech Trends:
2. New mobile technology is transforming events, venues and
society in general.
Connected UK
August 2015
More mobile devices than people!
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TechCrunch, June 2016
2.6 billion smartphone users.
6.1 billion users by 2020 (70% of world population!)
1.3 million apps
The Internet of Things (IoT)
Everyday objects having network connectivity
allowing them to send/receive data.
The next disruptive event technologies: The Internet of Things (IoT)
The Internet of Things (IoT) The Internet of Things (IoT)
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Beacons
• A small digital lighthouse• Bluetooth low energy (BLE) device that
broadcast an identifier to smartphones • Enables nearby smartphones to perform actions.
• Low cost: US$10/beacon• Low maintenance: Battery life - one year or more• 3-150 foot (1-50 meter) range• Apple and Android
Beacons
• Scavenger hunts and gamification
• Welcome and alert notifications• Wayfinding – map location services• Automated check-in – badge printing• Lead exchange/tracking• Exhibit booth dwell times• Networking and people finding• Queue management• CEU tracking• “What’s happening near me?” notifications• Ticketing/access control
iBeacon for Events & Exhibitions Wearable ComputingMiniature electronic devices worn under, with or on top of clothing.
Wearable Computingnfcring.com
tlciscreative.commakelightinteractive.com
cicret.com
loopd.com
limefy.com
Virtual and Augmented Reality
oculus.com
google.com/get/cardboard/jumpmicrosoft.com/microsoft-hololens/en-us
Google Translate
eventforte.com
Collaborationasana.com
slack.com
Analyticsibm.com/watsonanalytics
insightxp.com
Wearable Computing
Mini-teleprompterFace-recognition/networkingLead exchangeCEU trackingAccess controlNote takingCrowd flow – crowd excitement
Google Glass
Smart bracelets/watches/lanyards
NFC rings
Smart clothing
Implantable chips????Smart earbuds
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Augmented Reality (AR)
A view of a real world supplemented by computer generated sensory input (sound, video, graphics, GPS data)
Virtual Reality (VR)Immersive multimedia.
Analytics:
Onsite Meetings Past: The “black hole” of
event data management
Analytics:
Onsite Meetings Today:Every touch is trackable
in real-time!
Soon every movement will be!
Resources:Course Notescorbinball.com/images/trends-icca.pdf
Corbin’s Favorites Filecorbinball.com/tips-tools/corbinslist
Corbin’s Article Databasecorbinball.com/articles
Corbin’s TechTalk Newslettercorbinball.com/techtalk
7 Meetings Tech Trends for 2017 http://owl.li/28IQ306coCE
© Corbin Ball Associates
Contact Info:Web: corbinball.com
Facebook: facebook.com/corbin.ball
LinkedIn: linkedin.com/in/corbinball
Twitter: twitter.com/corbinball
Pinterest: pinterest.com/corbinball
Course notes:
corbinball.com/images/trends-icca.pdf
Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5th time he has received this award.
Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225
[email protected] [email protected]/corbin.balllinkedin.com/in/corbinball