fy18 co-op program webinar facebook brand awareness...
TRANSCRIPT
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 1
FY18 Co-Op Program WebinarFacebook Brand Awareness Ads
April 12, 2018
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 2
Facebook How-To:Brand Awareness Ads
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 3
AGENDA
1. Overview of Facebook Advertising
1. Facebook Brand Awareness Ads
2. Best Practices
3. Ads Setup in the Facebook Business Manager Platform
4. Q&A
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 4
in 5 minutes that people spend on mobile devices is
on either Facebook or Instagram.1
5 million active advertisers on Facebook
billion people use Facebook and over 700 million people
use Instagram every month2
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 5
FACEBOOK ADVERTISING
Website Traffic
Store Visits
Awareness &
Reach
Event Attendance
Remarketing
Conversions
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 6
AWARENESS OBJECTIVE
Brand
Awareness
Ads
Reach
Ads
Video Views
Ads
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 7
AWARENESS OBJECTIVE
Brand
Awareness
Ads
Reach
Ads
Video Views
Ads
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 8
FACEBOOK BUSINESS ACCOUNT SETUP
Business Manager Account
Facebook Page
Your TeamInstagram Account
Ad Account
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 9
BRAND AWARENESS ADS
Brand Awareness ads allow advertisers to:
• Reach more of the people who are likely
to be interested in and remember your
ads
• Cultivate brand awareness so that more
people have your brand in mind when
they’re ready to convert
• Estimate campaign success without a
polling or other measurement solution
• Choose video, photo or more creative
formats to attract the audience you want
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 10
BRAND AWARENESS AD TYPES
The Brand Awareness objective allows you make the following ad types:
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 11
BRAND AWARENESS AD COMPONENTS
Call-to-action
button
Your
PageText
Headline
Image,
Video,
Slideshow,
Carousel,
Canvas
Description
Display URL
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 12
TARGETING OPTIONS
WHOLocations
Age
Gender
Languages
Demographics
Interests
Behaviors
Connections
WHEREDevices
Platform
WHAT & WHENBudget
Schedule
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 13
BEST PRACTICES
Tips for making your ad successful
• Start with a goal
• Less (text) is more
• Chose great creative:
• Use high resolution images/ video
• Single focal point
• Visual consistency
• Build for mobile
• Integrate your brand
• Write compelling copy with:
• Consistent tone of voice
• The customer in mind
• A clear value proposition
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 14
Ads Setup in the
Facebook Business Manager Platform
© 2018 Borders Perrin Norrander (BPN). All rights reserved. OREGON’S MT. HOOD TERRITORY 15
©BPN 2018
Thank You!