Should you spend money on

Facebook Like Ads?

A lot of people dismiss them as a vanity metric.

However, Facebook love to keep people on their platform.

Doing Like Ads is one way of keeping them on the platform.

Some people complain, "Oh, Facebook isn’t showing my posts to

anybody! Do I have to pay to get it in front of my audience now?"

Well yeah, sometimes you do.

But there are very effective ways of doing that with your page engagement

selection of the ads - when it's just costing you half a cent, it can go a

long way.

Investing into Like Ads builds an audience on your page.

You need to do your research in Audience Insights, know which

pages your ideal students are Liking and engaging with and then, invite them to like your

page as well. https://thenextweb.com/facebook/2014/05/08/facebook-launches-audience-insights-marketing-tool-trends-around-current-potential-customers/#.tnw_eC24eKcH

What we ideally want to do is to get people from our Facebook page over onto our email list.

But you've got to develop a relationship because they don't know

about you.

Facebook is an awesome way to engage: keep the conversation going with people where you stay front of

mind.

So that when they do go into their inbox that has 693 emails that are

unopened, they'll see one from you and they'll open that one.

The strategy of doing a Like Ad and then Boosting Posts (promotional posts

or engagement posts) will be much cheaper than if you just try and do

website conversions.

Facebook Like Ads are a very effective way to build an audience, build trust, build relationship, and when you look

at it, it might take a bit of working out to find a sweet spot for your Like Ads.

The Real Value of Like AdsFacebook fans of your page are a warm audience that will often convert at a cheaper price when you're making an offer for them to buy or opt-in. They will often convert at a cheaper price than a cold audience.

Would you like to add Facebook as one of your powerful marketing strategies?

Go to https://goldilocksacademy.com/

to learn how Facebook can help you generate leads and increase sales.