futureskills in ecommerce digital strategies

• A practical workshop for anyone interested in developing online business or transforming traditional business to New Retail

• A comprehensive workshop covering: Concepts Latest technology applicationsBusiness analytics & lead

generation Local & overseas case sharing

• Learn about the latest trends of artificial intelligence and its role in digital transformation in eCommerce/ retail

• Understand various modules of eCommerce/ new retail including e-payments, POS and loyalty programme, and how the recent implementations simplify purchases

• Introduce high end data analytics and its application in driving sales, demand prediction and supply chain management

• Improve ROI by quantifying the spending on online marketing and measure conversions

• Learn from successful cases of eCommerce/ digital retail from local and overseas

• Analyse the strategic planning of popular brands and their approaches on eCommerce/ retail transformation

Learning Outcomes

FutureSkills in eCommerce Digital Strategies

Programme code 10011448-09

Date and time13, 15 & 17 December 2021(14:30 – 17:30)

Mode Online Class

LanguageCantonese with English terminology

Course feeHK$3,600 / HK$3,300**Group discount, membership discount

Course Fee: $3,600 (May apply up to $2,400 subsidy)*Maximum saving, with the final grant subjects to approval.

Supporting Organisation

T&C / Remarks

Speakers

Award of Professional Diploma

1. Digital Transformation in Retail

• From traditional retail to e-commerce• From e-commerce to new retail• From Big data to Artificial Intelligence

2. Integration of Online and Offline Commerce

• Electronic payments- Implementation of Payme, FPS, Alipay and Wechat- Contactless payment (esp. post COVID)

• Kiosks and POS- Self checkout at groceries stores- Case studies of fashion boutiques

• Augmented Reality- Extension of shop space with showcasing- Shop-anywhere experience- Impulsive shopping

• Loyalty Programme (Omnichannel)- Integration with mobile wallet

• P2P Referrals- Two way rebate mechanism (eg. Tesla)- Harnessing the reach of social media

• Shop Automation- Omission of cashier and loading staff

Course Content

Trainer’s Profile

Peter CHOI

Peter CHOI is a Hong Kong internet entrepreneur and an experienced project manager, with over10 years of training experience. He is currently the owner of several startups. He has successfullytransformed a traditional business to online - “Hiwave Dry Seafood”. It utilised high degree ofsocial marketing and search engine optimisation techniques, attracted the attention of Googleand later featured in Wall Street Journal.

Inquiry: Ms Angel LEE| +852 2788 5754 | [email protected] Becky YU| +852 2788 5029 | [email protected]


Speakers


3. Analytics, Lead Generation and Budgeting

• Computer Vision, Statistics and Analytics- Heat map and object recognition to analyse customer preferences

• Artificial Intelligence on Supply/Demand Arrangement- ERP management via statistics and predictive analytics- Products recommendation based on preference statistics

• Supply Chain Integration- Route and storage optimisation for fresh products

• Facebook Pixel, Google webmasters and analytics- How to make use of statistical figures to justify conversion and marketing budgets

4. Case sharing

• Local- HKTVmall: e-commerce, logistics and chain physical stores- Ztore: collaboration with DCH- Bigbigshop: leveraging TVB channels- Yuu Rewards vs Moneyback: cross platform loyalty points- Dianping / resOS : online booking and menu integration- Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AI

• Overseas/China, Cross-border- Amazon Go- Sainsbury- Bingo- Fresh deliveries in China- Dianping / resOS : online booking and menu integration- Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AI

Companies should submit their RTTP training grant application for their employee(s) via https://rttp.vtc.edu.hk/rttp/login at least two weeks before course commencement.

Alternatively, application form could be submitted by email to [email protected] along with supporting documents.

RTTP Application



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Speakers


1. Scan the QR code to complete the enrolment and

payment online. OR

2. Mail the crossed cheque with payee name

“Hong Kong Productivity Council” (in HK dollar) and

the application form to: HKPC Academy, Hong Kong

Productivity Council, 3/F, HKPC Building, 78 Tat Chee

Avenue, Kowloon (attention to Ms Angel LEE).

Please indicate the course name and course code on

the back of the cheque and envelope. OR

3. Visit the registration counter of HKPC Academy, Hong

Kong Productivity Council (1st Floor, HKPC Building, 78

Tat Chee Avenue, Kowloon) to enrol and settle the

course fee.

Office hours: Monday to Friday 09:00 – 18:00

Enrolment Methods

Award of Certificate

A Certificate of Attendance will be awarded to participants who have attended all training sessions.



http://u.hkpc.org/amf

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http://u.hkpc.org/amf

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futureskills in ecommerce digital strategies

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