6 remarketing strategies to reach a tesla level in ecommerce - canopy

canopy.ro TAKING DIGITAL TO NEW HEIGHTS


6 Remarketing Strategies to Reach a

Tesla Level in Ecommerce

CRISTIAN IGNAT

canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro

How does remarketing work?


Why is remarketing so important?

- Online is so easy to change your mind about buying

- Online is so easy to compare products & services

- Online is so easy to do research



http://www.digitalstrategyconsulting.com/intelligence/2014/11/savvy_shoppers_make_9_visits_to_a_retailers_site_before_deciding_to_buy.php







https://info.advertising.expedia.com/travel-multi-device-usage










You DO want the visitors to come back to your website. Be a Tesla for them .


Show the exact products that the visitor has looked at more closely after he leaves the website.

1. Dynamic Remarketing


2. Abandoned carts

http://baymard.com/lists/cart-abandonment-rate








3. Remarketing Lists for Search

calvin klein pyjamas mens

calvin klein nightwear

pyjamas

nightwear

1st search 2nd search




4. Remarketing on Facebook



1st search 22.00 – 00.00 00.00 – 4.00


5. Remarketing in email


6. Remarketing from Facebook


BONUS: Remarketing is now cross device for GDN & DoubleClick Bid Manager

https://adwords.googleblog.com/2016/09/New-Digital-Innovations-to-Close-the-Loop-for-Advertisers.html




















CRISTIAN IGNAT | [email protected]

6 remarketing strategies to reach a tesla level in ecommerce - canopy

Marketing