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FUTURE BUSINESS LEADERS OF AMERICA

LOUISIANA CHAPTER GUIDELINES

2014 – 2015

Louisiana FBLA Guidelines 2

Table of ContentsState Chapter Information......................................................................................................................................3FBLA Awards Program...........................................................................................................................................5Louisiana Student Participation Guidelines............................................................................................................6FBLA Competitive Awards....................................................................................................................................10Accounting I..........................................................................................................................................................11Agribusiness.........................................................................................................................................................11American Enterprise Project.................................................................................................................................11Banking and Financial Systems...........................................................................................................................12Business Calculations..........................................................................................................................................12Business Communication.....................................................................................................................................13Business Ethics....................................................................................................................................................13Business Financial Plan.......................................................................................................................................14Business Law.......................................................................................................................................................15Business Math......................................................................................................................................................15Business Plan.......................................................................................................................................................15Business Presentation..........................................................................................................................................16Business Procedures............................................................................................................................................17Community Service Project..................................................................................................................................17Computer Applications.........................................................................................................................................18Computer Problem Solving...................................................................................................................................18Current Events and General Information..............................................................................................................19Desktop Publishing...............................................................................................................................................19Digital Video Production.......................................................................................................................................20Economics............................................................................................................................................................21Electronic Career Portfolio....................................................................................................................................21Emerging Business Issues...................................................................................................................................21Entrepreneurship.................................................................................................................................................. 22FBLA Principles and Procedures..........................................................................................................................23Global Business....................................................................................................................................................23Healthcare Administration....................................................................................................................................24Help Desk.............................................................................................................................................................24Hollis and Kitty Guy Gold Seal Chapter Award of Merit.......................................................................................24Hospitality Management.......................................................................................................................................25Impromptu Speaking............................................................................................................................................25Insurance and Risk Management.........................................................................................................................26Introduction to Business.......................................................................................................................................26Introduction to Business Communication.............................................................................................................26Introduction to Information Technology................................................................................................................26Introduction to Parliamentary Procedure..............................................................................................................27Job Interview........................................................................................................................................................27Local Chapter Annual Business Report................................................................................................................28Louisiana Who’s Who in FBLA Award..................................................................................................................28Marketing..............................................................................................................................................................29Mr. and Ms. Future Business Leader...................................................................................................................30Parliamentary Procedure......................................................................................................................................31Partnership with Business Project........................................................................................................................31Personal Finance..................................................................................................................................................32Public Service Announcement..............................................................................................................................33Public Speaking I..................................................................................................................................................33Public Speaking II.................................................................................................................................................34Richard D. Clanton Memorial Scholarship Award................................................................................................34Sales Presentation...............................................................................................................................................34Social Media Campaign........................................................................................................................................35Sports and Entertainment Management...............................................................................................................36Spreadsheet Applications.....................................................................................................................................37Website Design....................................................................................................................................................37Word Processing..................................................................................................................................................38Richard D. Clanton Memorial Award Preliminary and Final Rating Sheet............................................................39Who’s Who in Louisiana FBLA Award Preliminary and Final Rating Sheet.........................................................41Permission to Travel Form...................................................................................................................................43FBLA-PBL Dress Code.........................................................................................................................................44

Louisiana FBLA Chapter Guidelines 3

2014 – 2015 LOUISIANA FBLASTATE CHAPTER INFORMATION

REMINDER: State and National dues are sent to the National Office in one check.

The National Office will send correspondence to local chapters providing instructions on how to send dues.

Chapters must pay both state and national dues.

DUES: FBLA

State $5.00

DUES: FBLA

National $6.00

MAIL TO NATIONAL ADDRESS:

National Membership DuesFBLA-PBL Inc.P. O. Box 79063Baltimore, MD 21279-0063Phone: 800-325-2946Fax: 703-758-0749Website Address: http://fbla-pbl.org

ANNOUNCEMENTS1. The Louisiana FBLA Adviser In-Service will

be held on October 1, 2014 in Ville Platte at the Ville Platte Civic Center. Check the Louisiana FBLA website for registration information.

2. There will be three sites of the National Fall Leadership Conference.

November 7 – 8 Washington, DCNovember 14 – 15 Minneapolis, MNNovember 21 – 22 New Orleans, LA

3. Mr. FBL, Ms. FBL, and Parliamentary Procedure cash awards are given for the first place winner(s) at each district conference. The district winners will be recognized at the 2015 State Leadership Conference opening session.

4. Mr. FBL, Ms. FBL, Parliamentary Procedure, and the Richard D. Clanton Memorial cash awards are given for the first place winner(s) at the state conference. Louisiana Who’s Who in

FBLA cash awards are given for the first, second, and third place winners at the state conference.

5. Mr. and Ms. FBL Scholarship contributions must be received on or before January 19. These should be mailed to:

Andrew Ducote, State AdviserLouisiana FBLA4200 Chateau Blvd. Apt. DKenner, LA 70065

6. State Chapter Operations contributions must be received on or before January 19. These should be mailed to:


7. State Conference Plaque contributions must be received on or before January 19. These should be mailed to:


8. Contributions to the Louisiana FBLA Foundation must be received on or before January 19. Foundation forms are included in the guidelines.

9. Checks should be made payable to: Louisiana FBLA Foundation

Additional contributions should be mailed to:

Mary Baker, Secretary-TreasurerLouisiana FBLA Foundation4621 East Quail HollowLake Charles, LA 70605E-mail: [email protected]

FBLA Foundation: One dollar from each member’s state dues will automatically be designated to the Louisiana FBLA Foundation; therefore, a chapter with 50 members will automatically be a member of the Foundation after paying their state dues.


mailto:[email protected]

http://fbla-pbl.org/

Chapters with fewer than 50 members may make an additional contribution for the balance of the $50 to become members.

Chapters are encouraged to make additional contributions to the Louisiana FBLA Foundation.

Membership Classifications include:

Bronze: $ 50 - 99Silver: $ 100 - 199Gold: $ 200 - 999Honorary Life: $1000 - or more

Please note that a $50 chapter contribution will make your chapter eligible for Foundation membership.

State winners from chapters belonging to the Foundation are eligible for the Foundation stipend to assist in expenses to the National Leadership Conference. Any funds allotted to the FBLA Chapters will be distributed after the National Leadership Conference.

10. FBLA 2015 District Conference Dates:

District IVMcNeese State Univ. - Lake CharlesJanuary 30, 2015

District IIUniv. of Louisiana – MonroeFebruary 4, 2015

District IHomer High School - HomerFebruary 5, 2015

District IIINorthwestern State Univ. - NatchitochesFebruary 6, 2015

District VFebruary 10, 2015Conven. Center & Cajundome – Lafayette

District VIFebruary 11, 2015Xavier University – New Orleans

11. FBLA 2015 State Leadership Conference Dates:

March 22 – 24, 2015

Conference Headquarters: Lafayette Convention Center and Cajundome, Lafayette, LA

The State Conference Packet will be available online before the district conferences begin. Check the Louisiana FBLA website for updates.

12. ALL WRITTEN REPORTS AND/OR PROJECTS AND/OR APPLICATION MATERIALS MUST BE RECEIVED ON OR BEFORE FEBRUARY 27. This includes:

TWO COPIES of all written reports and/or projects should be mailed to:


American Enterprise Project Business Financial Plan Business Plan Business Presentation Community Service Project Desktop Publishing Digital Video Production Electronic Career Portfolio Local Chapter Annual Business

Report Partnership with Business Project Public Service Announcement Social Media Campaign Web Site Design

THREE COPIES of the resume and/or application materials should be mailed to:


Job Interview Louisiana Who’s Who Award (NLC

Who’s Who Contestant) Mr. FBL Ms. FBL Richard D. Clanton Memorial

Scholarship Award (State Award)

13. FBLA 2015 National Leadership Conference Dates:

Chicago, ILJune 29 – July 2, 2015


14. The Outstanding Local Adviser award will be determined by the State Committee after receiving nominations. Local chapter members, as well as advisers from other schools, may nominate someone for Outstanding Local Adviser. All nominations must be received on or before February 27. A nomination form is available on the Louisiana FBLA website.

Nomination forms should be mailed to:


FBLA Awards ProgramCompetitive spirit and recognition of excellence reflect important aspects of the education process that prepares students for their roles in the American enterprise system.

Today’s students demand and deserve learning experiences that enable them to achieve success through effective participation in career-related activities designed to reach professional goals. The Awards Program offers this opportunity by providing support for curriculum development that facilitates practical applications and increases conceptual knowledge of business principles.

The National Awards Program at the National Leadership Conference exemplifies the range of activities and focus of Future Business Leaders of America. These events are based on projects developed from the goals of FBLA-PBL and the curriculums of business education programs.The State Awards Program attempts to conform to the National Awards Program as much as possible. Some differences do exist in order to serve the members of Louisiana FBLA. This specific guide contains all of the events and guidelines for the Awards Program that will be available to Louisiana students. Some events at the national level are not offered at the district and/or state level. Members can only compete at the national level in events offered at the district and/or state level. When there is a difference between the National Awards Program and the Louisiana Awards Program, a notation will be made.

Events are divided into three categories: Individual, Team, and Chapter events.

At the district and state conference, whenever a chapter has several participants in the same event, all of them must take the

test at the same time – either regular time or conflicting time, but together.

A local chapter may enter three (3) competitors in all individual, objective test events. This does NOT include any of the speaking events, nor any of the events that include a demonstration, interview, or performance later at the state conference.

Competitors who place in the top three at the state leadership conference in ALL events will be eligible to compete at the National Leadership Conference. This includes individual, team, and chapter events.

To compete at the NLC in Future Business Leader, those qualifying will be as follows: the Mr. FBL winner, the Ms. FBL winner, and the person scoring the highest on the Mr./Ms. FBL written exam at the FBLA State Leadership Conference will represent Louisiana at the NLC.

At the National level, a member may enter only one individual or one team event, and one chapter event with the exception of a member taking the Parliamentary Procedure test for consideration as national parliamentarian. This person may compete in another event. Members may not compete in two chapter events.

In the event a member is physically challenged and/or requires special event services in order to participate on the District or State levels, the adviser will be responsible for completing an Event Participant with Special Needs Form with the modifications needed and submit to the State Adviser two weeks before the conference.

Advisers please take note of the following opportunities for your students to earn scholarship money. At all district conferences, the first place winners in Mr. FBL and Ms. FBL will receive $100. In addition, the winning parliamentary procedure team will also receive $100.

At the state conference, the first place winners in Mr. FBL, Ms. FBL, Richard D. Clanton Memorial Award, and Who’s Who in Louisiana FBLA will receive $500.In addition, the second and third place winners in Who’s Who in Louisiana FBLA will also receive $500. Also, the first place Parliamentary Procedure team will receive $500.


Please encourage your students to participate in these events, particularly at our district conferences. Every chapter should have an entry in Mr. and Ms. Future Business Leader.

Compensation for the competitors at the National Leadership Conference will be based on the ability of the State Chapter to pay and provided that the local chapter donated to the state chapter operation fund.

A foundation donation is made to national competitors only and provided that the chapter is a member of the Louisiana FBLA Foundation.

Any funds allotted to the FBLA Chapters will be distributed after the National Leadership Conference.

FOR AN FBLA MEMBER TO QUALIFY FOR NATIONAL COMPETITION, THE MEMBER MUST TRAVEL WITH THE STATE DELEGATION TO THE CONFERENCE. NO EXCEPTIONS WILL BE MADE.

LOUISIANA STUDENTPARTICIPATION GUIDELINES

The intent of the following guidelines is to increase the number of individual participants that a local chapter could involve in the District or State Leadership Conference. Consideration has been given to the effects of a contestant’s individual schedule and workload during a conference day as well as the extra workload that must be accommodated in the conference headquarters in determining the official results of the day. Additional consideration has also been given to the facilities and judges that will be required.

A local school does not have to offer or teach a specific course in order to enter a contestant in an event. For example, a local chapter member can enter Economics or Business Law although the school may not offer Economics or Business Law classes.

Special guidelines include:

1. Chapter advisers are responsible for all chapter business and activities. Correspondence with the state adviser must be with and through the local adviser (not a parent).

2. Advisers should refer to the state guidelines when competing at the district and state level.

3. Advisers should refer to the national guidelines when competing at the national level.

4. A student may not compete in more than two events with the exception of:

The Richard D. Clanton Memorial Scholarship Award

Louisiana Who’s Who in FBLA Award Digital Video Production Electronic Career Portfolio Website Design Business Plan Business Financial Plan Social Media Campaign Chapter written reports

5. A school may enter three individuals in the following events:

Accounting I Agribusiness Business Calculations Business Communication Business Law Business Math Business Procedures Computer Applications Computer Problem Solving Economics FBLA Principles and Procedures Healthcare Administration Insurance & Risk Management Introduction to Business Introduction to Business Communication Introduction to Information Technology Introduction to Parliamentary Procedure Personal Finance Spreadsheet Applications Word Processing

6. A school may enter one individual in the following events:

Electronic Career Portfolio Help Desk Impromptu Speaking Job Interview Mr. Future Business Leader Ms. Future Business Leader Public Speaking I Public Speaking II Sales Presentation

7. Only one team per local chapter may be entered:

Current Events (2 to 3 members)


Banking and Financial Systems (2 to 3 members)

Business Ethics (2 to 3 members) Emerging Business Issues (2 to 3

members) Entrepreneurship (2 to 3 members) Global Business (2 to 3 members) Hospitality Management (2 to 3

members) Marketing (2 to 3 members) Parliamentary Procedure (4 to 5

members) Sports & Entertainment Management (2

to 3 members)

8. A school may have one entry (individual or a team of two members) in the following event:

Desktop Publishing **MODIFIED**

9. The following are classified as an individual or team event.

The project may be authored by an individual member or by a team of two to three members.

Business Financial Plan Business Plan Business Presentation Digital Video Production Public Service Announcement Social Media Campaign Website Design

10. The following are classified as chapter events.

The project may be authored by an individual member or by a team of two to three members.

American Enterprise Project Community Service Project Local Chapter Annual Business

Report Partnership with Business

11. A member may not participate in an event at District or State if they have participated in that event on the National level – with the exception of the following rules which you can refer to: Repeat competitors for the National Leadership Conference in the National Guidelines.

12. The following events are considered to be linked in a series. Once a member has competed in the second or advanced event in the series he/she may not

subsequently compete in the first or introductory event. Event series impacted by this regulation include:

Business Math and Business Calculations

Introduction to Business Communication and Business Communication

Introduction to Parliamentary Procedure and Parliamentary Procedure

Public Speaking I and Public Speaking II

13. In order to compete in events at the state level (other than written reports), a school must receive a superior rating at the district level.

14. All students are expected to provide their own number two (#2) pencils in order to complete the answer sheets for tests to be machine graded. (Pencils should be sharpened before arrival at the testing site.)

15. There are NO registration refunds from the District Conference.

16. See the State Conference Planning Packet on registration refunds.

17. Current Events is a District and State event. There is no National competition for this event.

18. Students participating in the following events on the District and State level must participate in the event at the regularly scheduled time. These events cannot be re-administered. If there is a conflict, please consult the state adviser.

District Current Events (Written & Oral) Speaking/Interview EventsState Current Events (Written & Oral) Speaking/Interview Events Banking and Financial Systems (Written

& Oral) Business Presentation (Oral) Business Ethics (Written & Oral) Emerging Business Issues (Written &

Oral) Entrepreneurship (Written & Oral) Global Business (Written & Oral) Help Desk (Written & Oral) Hospitality Management (Written & Oral) Job Interview (Preliminary and Final) Marketing (Written & Oral) Mr. FBL (Written & Interview) Ms. FBL (Written & Interview)


Parliamentary Procedure (Written & Oral)

Public Service Announcement (Oral) Sales Presentation (Oral – Preliminary

and Final) Sports & Entertainment Management

(Written & Oral)

19. All members of the following teams must take the written test at the same time:

Banking and Financial Systems Business Ethics Current Events Desktop Publishing Emerging Business Issues Entrepreneurship Global Business Hospitality Management Marketing Parliamentary Procedure Sports & Entertainment

Management

The team members who take the written tests must also be the same members to demonstrate or perform for at the state conference; NO SUBSTITUTIONS OR ADDITIONS ARE PERMITTED:

Banking and Financial Systems Business Ethics Emerging Business Issues Entrepreneurship Global Business Hospitality Management Marketing Parliamentary Procedure Sports & Entertainment Management

The team members who take the written test must also be the same members to go on stage at the district and state conferences; NO SUBSTITUTIONS OR ADDITIONS ARE PERMITTED:

Current Events

20. The following competitive events will be a collaborative test in which all team members will take one written test together: Banking and Financial Systems Business Ethics Desktop Publishing Emerging Business Issues Entrepreneurship Global Business

Hospitality Management Marketing Sports & Entertainment Management

The team members who take the written tests must also be the same members to perform at the state conference (NO SUBSTITUTIONS OR ADDITIONS ARE PERMITTED) for the following events:

Banking and Financial Systems Business Ethics Emerging Business Issues Entrepreneurship Global Business Hospitality Management Marketing Sports & Entertainment Management

21. At District, there will be no demonstrations for the following events:

Banking and Financial Systems Business Ethics Emerging Business Issues Entrepreneurship Global Business Help Desk Hospitality Management Marketing Parliamentary Procedure Sports & Entertainment

Management

22. At the State Conference, the entire team MUST TAKE THE TEST AT THE SCHEDULED TIME in the following events:

Banking and Financial Systems Business Ethics Current Events Desktop Publishing Emerging Business Issues Entrepreneurship Global Business Hospitality Management Marketing Parliamentary Procedure Sports & Entertainment

Management

23. The following events are limited to students in only grades 7-10: Business Math FBLA Principles and Procedures Introduction to Business Introduction to Business Communication Introduction to Information Technology Introduction to Parliamentary Procedure Public Speaking I


24. The following events are limited to students in only grades 11-12: Louisiana Who’s Who in FBLA Richard D. Clanton Memorial Award

25. The following events are limited to students in only grades 9-12: Job Interview Mr. Future Business Leader Ms. Future Business Leader

26. Participants MUST adhere to the dress code for all conference activities, including the awards ceremony. Award winners must be properly dressed in order to receive plaques on stage. Dress code monitors will be posted at the stage entrances to enforce the dress code.

27. AFTER ALL INSTRUCTIONS HAVE BEEN READ and before anyone has begun taking the test a competitor will be allowed to leave and return dressed appropriately. No additional time will be given for testing. NO ONE MAY LEAVE AND BE READMITTED ONCE THEY HAVE BEGUN TAKING THE TEST.

28. Audiences are NOT permitted to observe the following events: Banking and Financial Systems Entrepreneurship Global Business

Help Desk Hospitality Management Impromptu Speaking Marketing Parliamentary Procedure Sports and Entertainment Management

29. Audiences are permitted to observe the following events: Business Ethics Business Presentation Current Events Emerging Business Issues Public Service Announcement Public Speaking I Public Speaking II Sales Presentation

30. The dress code released by the FBLA-PBL National Office at the time of the Louisiana FBLA State Guidelines publication is applicable for District, State, and National Conferences.

31. CALCULATORS CAN BE USED IN ALL WRITTEN EVENTS AS APPROPRIATE; HOWEVER NO GRAPHING CALCULATORS, PDAS (I.E. PALM PILOTS), PHONES, OR OTHER MEMORY STORAGE DEVICES ARE ALLOWED IN ANY EVENT INCLUDING PREP AND PRESENTATION TIME.

FBLA COMPETITIVE AWARDSINDIVIDUAL AWARDS EVENT LEVEL*Accounting I D/S/NAgribusiness D/S/NBusiness Calculations D/S/N


Business Communication D/S/NBusiness Law D/S/NBusiness Math [Grades 7-10] D/S/NBusiness Procedures D/S/NComputer Applications D/S/NComputer Problem Solving D/S/NEconomics D/S/NElectronic Career Portfolio S/NFBLA Principles and Procedures [Grades 7-10] D/S/NHealthcare Administration D/S/NHelp Desk D/S/NImpromptu Speaking D/S/NInsurance Risk & Management D/S/NIntroduction to Business D/S/NIntroduction to Business Communication [Grades 7 - 10] D/S/NIntroduction to Information Technology [Grades 7 - 10] D/S/NIntroduction to Parliamentary Procedure [Grades 7 - 10] D/S/NJob Interview [Grades 9 - 12] D/S/NMr. Future Business Leader [Grades 9 - 12] D/S/NMs. Future Business Leader [Grades 9 - 12] D/S/NPersonal Finance D/S/NPublic Speaking I [Grades 7 - 10] D/S/NPublic Speaking II D/S/NSales Presentation S/NSpreadsheet Applications D/S/NWord Processing D/S/NRichard D. Clanton Memorial Scholarship Award [Grades 11 - 12] SWho’s Who In FBLA [Grades 11 - 12] S/NTEAM EVENTSCurrent Events D/SBanking and Financial Systems D/S/NBusiness Ethics D/S/NEmerging Business Issues D/S/NEntrepreneurship D/S/NGlobal Business D/S/NHospitality Management D/S/NMarketing D/S/NParliamentary Procedure D/S/NSports & Entertainment Management D/S/NCHAPTER EVENTSAmerican Enterprise Project S/NCommunity Service Project S/NLocal Chapter Annual Business Report S/NGold Seal Chapter Award of Merit S/NPartnership with Business Project S/NTHESE EVENTS CAN BE CLASSIFIED AS INDIVIDUAL OR TEAM(Please consult your guidelines.)Business Plan S/NBusiness Financial Plan S/NBusiness Presentation S/NDesktop Publishing D/S/NDigital Video Production S/NPublic Service Announcement S/NSocial Media Campaign S/NWebsite Design S/N

* D - District S - State N - National

SPECIAL NOTE: These are the only events offered through Louisiana FBLA. The following event exists at the State Level but is not a part of the National Awards Program: Current Events.

ACCOUNTING I

1. Each local chapter may enter three individuals in this event. A participant must not have had more than one (1) course of high school accounting instruction, nor be

enrolled in or have completed any additional accounting courses.

2. Contestants will be given a one hour written objective test, which may consist of the following competencies: journalizing


account classifications terminology types of ownership posting income statement balance sheet worksheet bank reconciliation payroll depreciation manual and computerized systems ethics

3. One-fifth of those competing will receive a superior rating at the district conference. The top ten will be recognized at the state conference.

4. Calculators can be used in all written events as appropriate; however, no graphing calculators, PDAs (i.e., Palm Pilots), phones, or other memory storage devices are allowed in any event.

5. Since accounting terminology varies with textbook publishers, a list of cross-reference terms will be included in the test.

AGRIBUSINESS

1. Each local chapter may enter three individuals in this event.

2. Contestants will be given a one hour written objective test, which may consist of the following competencies: economics finance and accounting health, safety, and environmental

management management analysis and decision

making marketing terminology and trends



AMERICAN ENTERPRISE PROJECT (Edward D. Miller Award)

1. Each local chapter may submit one project for this event.

2. Entries may be created by an individual member or a team of two to three members.

3. First, second, and third place state winners are eligible for national competition.

4. The project must promote an awareness of some facet of the American enterprise

system within the school and/or community and be designed for chapter participation rather than individual participation. The event is not designed to raise money for the chapter. Rather, the intent is to help members learn more about the economic system under which they live and then to share their expertise in some way with others inside and/or outside of the school.

5. The report format: Table of contents with page numbers. Follow the rating sheet sequence in

writing the report. (Refer to the National Guidelines’ rating sheet). If information is not available for a particular criterion, include a statement to that effect in the report. Pages are numbered and must be on 8 1/2” x 11” paper. Each side of the paper providing information is counted as a page.

Pages must not be laminated or bound in sheet protectors.

Reports must not exceed 15 pages (a title page, divider pages, and appendices are optional and must be included in the page count).

Copies should be sent rather than important documents. No items may be attached to any page in the report.

Report covers must be cover stock, index stock, or card stock and include both a front and back cover.

Report covers are not counted against the page limit and may contain other information unless they are cut out.

Covers may not be in plastic binders, be laminated, or have a plastic sheet overlaying the printed cover. No items, such as labels or decals, may be attached to the front cover. Two- or three-ring binders are not acceptable report covers.

Cutout cover stock covers are allowed, but the page containing the cover information is included in the page count.

Front cover contains the following information: name of the school, state, name of the event, name(s) of the student(s) and year (201x-–1x)

6. The report must be prepared by student members, not advisers. Advisers may serve as consultants to ensure that the report is well organized, contains substantial statements, and is written in a business style.

7. Reports must describe activities of the local chapters, which were conducted between


the previous State Leadership Conference and the start of the current State Leadership Conference.

8. Report formats must follow the same sequence shown on the rating sheet (Refer to the National Guidelines’ rating sheet).

9. Penalty points will be given if the written project doesn’t adhere to the report cover and report contents guidelines.

10. Reports must be received on or before FEBRUARY 27

11. Two (2) copies of the report should be submitted.

12. Reports should be mailed to:


13. Those who qualify for nationals need to refer to the NATIONAL GUIDELINES for additional criteria for the National Leadership Conference competition.

BANKING AND FINANCIAL SYSTEMS

1. Each local chapter may enter one team of two to three members.

2. A collaborative objective test will be administered for this event at the district and state levels.

3. Contestants will be given a one hour written objective test, which may consist of the following competencies: concepts and practices government regulation of financial

services basic terminology impact of technology on financial

services types and differences between various

institutions ethics careers in financial services taxation

4. The finalists based on the written test score at the State level will need to schedule a presentation time following the opening session. The presentation score will determine the final rank. The written test score will be used in the event of a tie. (Refer to the National Guidelines and rating sheet.)

5. At the district level, all members of a team must take the written test at the same time.

6. At the state level, the written test must be taken at the scheduled time.

7. An interactive case study will be given consisting of a problem or scenario

encountered in the banking and financial business community.

8. This is a role play event.9. Twenty (20) minutes before the performance

each participant will receive the case study.10. Two (2) 4” by 6” note cards will be provided

for each participant and may be used during the preparation and performance of the event. Information may be written on both sides of the note cards. Note cards will be collected following the presentation.

11. No reference materials, visual aids, or electronic devices may be brought to or used during the preparation or performance.

12. The team has seven (7) minutes to interact with a panel of judges and present the solution to the case. The judges will play the role of the second party in the presentation and refer to the case for specifics.

13. Teams should introduce themselves, describe the situation, make their recommendations, and summarize their case. All team members are expected to actively participate in the performance.

14. All questions raised in the case must be addressed during the presentation.

15. At the end of six (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the timekeeper will stand indicating time is up.

16. Calculators can be used in all written events as appropriate; however, no graphing calculators, PDAs (i.e., Palm Pilots), phones, or other memory storage devices are allowed in any event including during the prep and presentation time.

17. Performances are not open to conference attendees.

BUSINESS CALCULATIONS


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: mark-ups and discounts investments bank records insurance interest rates payroll ratios and proportions depreciation consumer credit taxes




BUSINESS COMMUNICATION


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: nonverbal & oral communication

concepts communication concepts written and report application grammar reading comprehension editing and proofreading word definition and usage capitalization and punctuation spelling digital communications [e-mail,

messaging, Netiquette]3. One-fifth of those competing will receive a

superior rating at the district conference. The top ten will be recognized at the state conference.


BUSINESS ETHICS



3. Contestants will be given a one hour written objective test, which may consist of the following competencies: make ethical business decisions in the

business world and workplace provide a rationale for ethical decisions

presented critical thinking and problem solving have outstanding verbal communication

skills effectively answer questions

4. The finalists based on the written test score at the State level will need to schedule a presentation time following the opening session. The presentation score will determine the final rank. The written test score will be used in the event of a tie. (Refer to the National Guidelines and rating sheet.)



7. 2015 State and National Leadership Conference topic to be researched and presented will be:

“Research an ethical topic dealing with global business and sweatshops and/or child labor.” Participants must identify ethical dilemmas from a business perspective. Students may choose any real case related to this topic.

The presentation must include one or more of the following:

• the relationship between the employee and employer

• the relationship between the business and the customer• the relationship between the business and the economy

8. Participants must research a case study prior to the conference and be prepared to present their findings and solutions.

9. Student members (not advisers) must prepare their presentation. Facts and data must be cited and secured from quality sources (peer review documents, legal documents, etc.).

10. One (1) member must introduce the team and describe the ethical situation.

11. Three copies of a written synopsis on the selected case must be submitted. The synopsis is not to exceed 500 words, and a reference section must also be submitted (not counted in the 500 word limit). The folders should be correctly labeled with the name of the school, state, name of the event, and name(s) of student(s).

12. Teams are permitted to bring prepared notes.

13. Books, other bound materials, and props will NOT be allowed.

14. Visual aids related to the project may be used; however, no items may be left with the judges or audience.

15. Teams will have seven (7) minutes to present the ethical dilemma. At the end of six (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the timekeeper will stand until noticed indicating time is up. At the end of the presentation, the timekeeper will record the time used. A five (5) point


deduction will be made for presentations over seven (7) minutes.

16. Following each presentation, judges will conduct a three (3) minute question and answer period.


18. All team members must actively participate in the presentation.

19. All performances are open to conference attendees, except performing participants of this event.

BUSINESS FINANCIAL PLAN

1. Each local chapter may submit one entry.2. Entries may be created by an individual

member or a team of two to three members.3. First, second, and third place state winners

are eligible for national competition. Although this event is classified as an individual or team event, each project may be authored either by an individual member or by a team, not to exceed three (3) members.

4. This project is to establish and develop a complete financial plan for a business venture by writing a report on the topic given.

5. A one-page description of the plan should be the first page of the report (not included in the page count).

6. 2015 State and National Leadership Conference topic to be researched will be:

Your are planning to open a one-stop shop home improvement store where customers will be able to purchase a variety of items including kitchen cabinets, closets, outdoor decks, curio cases, lighting, surveillance cameras, furniture, home theater equipment, flooring, and other home enhancements. Competition includes hardware stores, furniture stores, entertainment and electronics stores, and interior design companies.Your niche is that everything available in these stores can be purchased in one location where customers can get bundle deals on multiple goods to save money. You are planning to open your facility in a 25,000 square foot, stand-alone store and warehouse. You will need to purchase inventory for the store and stock the warehouse, as well as hire

contractors, installers, and truck drivers to assist with the delivery and set up of the building and the inventory.

7. Reports submitted in support of this event must conform to the same guidelines listed in the event in the FBLA-PBL National Handbook with the following exception:

Table of contents with page numbers. Follow the rating sheet sequence in




Copies should be sent rather than important documents. No items may be attached to any page in the report.









10. Penalty points will be given if the written plan doesn’t adhere to the report cover and report contents guidelines.

11. Reports must be received on or before FEBRUARY 27.



Andrew Ducote, State Adviser Louisiana FBLA4200 Chateau Blvd. Apt. DKenner, LA 70065


BUSINESS LAW


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: legal system contracts and sales business organization property laws agency and employment laws negotiable instruments, insurance,

secured transactions, bankruptcy consumer and product/personal liability computer law domestic and personal law



BUSINESS MATH

1. Each local chapter may enter three individuals in this event. Students in grades 7, 8, 9 and 10 are eligible to participate in this event.

2. Contestants will be given a one hour written objective test, which may consist of the following competencies: basic math concepts discounts decimals

fractions percentages consumer credit



BUSINESS PLAN

1. Each local chapter may submit one entry.



4. Business plans must not have been in operation for a period exceeding 12 months before the NLC. Reports should not be submitted that evaluate ongoing business ventures.

5. Although this event is classified as an individual or team event, each project may be authored either by an individual member or by a team, not to exceed three (3) members.

6. This event recognizes FBLA members that demonstrate an understanding and mastery of the process required to develop and implement a new business venture.





Copies should be sent rather than important documents. No items may be attached to any page in the report..







8. An effective business plan should include the following information: Executive Summary, Company Description, Industry Analysis, Target Market, Competitive Analysis, Marketing Plan and Sales Strategy, Operations, Management and Organization, Long-Term Development, and Financials. In addition, many business plans include copies of key supporting documents in an appendix.



11. Penalty points will be given if the written plan doesn’t adhere to the report cover and report contents guidelines.





15. Those who qualify for nationals need to refer to the NATIONAL GUIDELINES for

additional criteria for the National Leadership Conference competition.

BUSINESS PRESENTATION

1. Each local chapter may submit one entry.


3. The topic to be developed in this presentation and submitted for competition for the 2015 State and National Leadership Conference will be:

You have been asked to make a presentation to the local Chamber of Commerce members on how they can protect themselves from Identity Theft.

4. The presentation will be developed prior to the SLC and will be used when giving the business presentation. The presentation should include

elements such as graphics, pictures, music and special effects, sound, text, and transitions.

The production should be at least two (2) and no more than seven (7) minutes in length.

Competitors must prepare projects. Advisers and others are not permitted to help.

Competitors are expected to follow all applicable copyright laws. Refer to Format Guide for copyright guidelines in the National Guidelines.

Competitors are responsible for bringing a copy of their project to show the judges.

Presentation of the entry must be conducted by competitors who authored the event.

Visual aids related to the project may be used; however, no items may be left with the judges or audience.

5. At the State Conference, five minutes (5) will be allowed to set up equipment or presentation items.

6. The individual or team has seven (7) minutes to deliver the presentation. All team members must actively participate in the presentation.

7. At the end of six (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the timekeeper will stand indicating time is up, When the presentation is finished, the timekeeper will record the time used, noting a deduction of five (5) points for any presentation over seven (7) minutes.


8. Following each presentation, judges will conduct a three (3) minute question-answer period.

9. Presentations may be submitted using a CD or on a DVD. Remember, this is NOT a video production event.

10. Instructions should be included with the entry describing the procedures necessary to run the presentation. All software and required elements for allowing the judges to “plug and play” the presentation must be included with the entry.

11. Media may be labeled using any method, but must include name of the school, state, name of the event, and name(s) of the student(s).THE CHAPTER MUST PROVIDE ALL EQUIPMENT FOR THE PRESENTATION AT STATE.

12. The presentation must be received on or before FEBRUARY 27.

13. Two (2) copies of the presentation should be submitted for prejudging.

14. Presentations should be mailed to:


15. The finalists will be announced at the opening session of the state conference. Adviser must schedule the time for performance.

16. The finalists will make a presentation. (Refer to the National Guidelines’ rating sheet.)



BUSINESS PROCEDURES


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: human relations technology concepts business operations communication skills information processing decision making career development database management

ethics and safety finance3. One-fifth of those competing will receive a



COMMUNITY SERVICE PROJECT




4. Reports must describe one chapter project that serves the community.

5. The project must be in the interest of the community and be designed for chapter participation, rather than individual participation. Include: a description of the project, chapter member involvement, degree of impact on the community, evidence of publicity received, and project evaluation.

6. The report format should follow the same sequence given on the rating sheet. If information is not available for a particular criterion, include a statement to that effect in the report.

7. The report must be similar to that of a business report with substantiated statements in a clear and concise format. Creativity through design and use of meaningful graphics is encouraged.

8. This event is designed to recognize FBLA chapters that develop projects to serve the citizens of the community.


writing the report. (Refer to the National Guidelines’ rating sheet. If information is not available for a particular criterion, include a statement to that effect in the report. Pages are numbered and must be on 8 1/2” x 11” paper. Each side of the paper providing information is counted as a page.




Copies should be sent rather than important documents. Items may not be attached to any page in the report..







11. Reports must describe activities of the local chapters, which were conducted between the start of the previous State Leadership Conference and start of the current State Leadership Conference.

12. Report formats must follow the same sequence shown on the rating sheet (Refer to the National Guidelines’ rating sheet.).







COMPUTER APPLICATIONS


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: basic computer terminology and

concepts presentation, publishing and multimedia

applications security basic application knowledge and word

processing e-mail, integrated and collaboration

applications netiquette and legal spreadsheet and database applications formatting, grammar, punctuation,

spelling, and proofreading3. One-fifth of those competing will receive a



5. “School Site” production testing will be administered by the State Office and sent to National Office for grading. The contestants will attend the NLC for the written portion of the test.

COMPUTER PROBLEM SOLVING


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: personal computer

components operating systems laptop and portable devices networks security

safety and environmental issues

printers and scanners3. One-fifth of those competing will receive a




CURRENT EVENTS AND GENERAL INFORMATION (DISTRICT AND STATE)


2. A written test will be administered to all team members to determine eligibility for the oral competition. At the District level, the top 50 percent of the teams taking the written test will be eligible for the oral competition. The top ten will be recognized at the state conference. The team with the highest written average score will also qualify for state competition. At the State level, the top 10 teams will participate in the oral competition. There is no competition on the National Level.



5. Team scores will be derived by averaging the written scores of the team members.

6. Only those members who take the written test will be allowed to participate in oral competition.

7. Contestants will be seated three deep across the stage. A drawing to determine stage position is held prior to the beginning of the event. Contestants will be questioned in consecutive order beginning with the first person on the first team and ending with the third person on the final team. After the completion of the first round and each subsequent round, all team members will move forward to fill vacated seats. All second and third team members will be questioned before the first team members are questioned again. No team will have to answer two (2) consecutive questions.

8. Each contestant will have the opportunity to draw a question. The question may come from the following areas: FBLA, Sports, State Events, National Events, International Events, Entertainment, and General Information. The contestant will be able to choose the category.

9. General information questions that anyone should know can be asked in any category. For example:

National Question: What is the address of the White House?

State Question: What is the state flower?

10. When answering questions involving names of individuals, these guidelines apply:a. Contestants may give only the last

name or the first and last name.

However, if both names are given, both names must be correct.

b. If two or more people have the last name are involved in the same type activity, a first name must be given.

11. The event administrator may call time on a contestant if there is too long of a delay in presenting an answer.

12. Once a contestant begins to answer a question, the contestant may not change that answer.

13. The FBLA Facts category will contain questions relative to the FBLA Fact Sheet, information found in FBLA publications, and general questions about the guidelines for the State Awards Program.

14. Upon depletion of all questions, state capitals of the United States and capitals of countries will be used. Almanacs usually contain this information.

15. A panel of advisers will be assigned to determine the accuracy of answers. The decision of the panel will be final.


DESKTOP PUBLISHING **MODIFIED**

1. Each local chapter may enter one individual or one team of two members.


3. Contestants will be given a one hour written objective test, which may consist of the following competencies: basic desktop terminology and concepts related desktop application knowledge digital imaging and graphics desktop layout rules and standards safety, ethics and legal print process message presentation, accuracy, and

proofreading4. One-fifth of those competing will receive a

superior rating at the district conference.5. The top ten will be recognized at the state

conference determined as follows: 50% of a written objective test score and 50% of the production project score.

6. The topic to be developed in this presentation and submitted for competition for the 2015 State and National Leadership Conference will be:

Some of your friends have started their own band and have asked you to be their marketing manager. You have been given


the task to develop their promotional materials. You will need to design a poster that they will display in towns where they perform, a brochure they will send to different markets promoting the band, a business card, and quarter-page advertisement they will use for newspapers, magazines, and other areas.

7. Participants have all year to produce a solution to the problem. Participants may use any desktop publishing software to complete the project.Documents produced for this event must be prepared by the participants without help from the adviser or any other person.The finished product must be submitted in color.The production problem will be used to break a tie,Refer to copyright guidelines found in the Format Guide.

8. Two (2) copies of the production projects should be submitted in a manila folder labeled with the name of the school, state, name of the event, and name(s) of the student(s)

9. Production projects must be received on or before FEBRUARY 27.

10. Production projects should be mailed to:



DIGITAL VIDEO PRODUCTION

1. Each local chapter may submit one entry.2. Entries may be created by an individual

member or a team of two to three members.3. The topic to be developed in this

presentation and submitted for competition for the 2015 State and National Leadership Conference will be:

Create an FBLA membership video to recruit FBLA members in your school and to show at career fairs and to the community.

4. Presentations must address the given topic. Entries will be judged according to the rating

sheet. (Refer to the National Guidelines’ rating sheet.) Production must properly develop the

given topic. Student members, not advisers, must prepare presentations.

Production should be at least two (2) and no more than four (4) minutes in length.

The production may use any method to capture or create moving images.

The production should include sources used to research the topic, development and design process, use of different video techniques, a list of equipment and software used, and copyright information for pictures, music, or other items.

Videos must be uploaded to YouTube or SchoolTube, marked unlisted with comments disabled.

The description area of the video must contain copyright information as well as the name of the event, state, names of participants, and school.

The complete video URL must be sent to the state chair with the Statement of Assurance.

Members are expected to follow all applicable copyright laws.

5. The statement of assurance form may be downloaded from the Louisiana FBLA website.

6. Two (2) copies of the TYPED statement of assurance form must be received on or before FEBRUARY 27.

7. Entries should be mailed to:



ECONOMICS


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: basic economic concepts and principles productivity macroeconomics market structures (monopoly, oligopoly,

etc.) investments and interest rates role of government


monetary and fiscal policy types of businesses/economic

institutions business cycles/circular flow supply and demand international trade/global economics



ELECTRONIC CAREER PORTFOLIO

1. Each chapter may submit one entry.2. Entries are created by an individual

member.3. Entries will be judged according to the rating

sheet. (Refer to the National Guidelines’ rating sheet.) This event is to be specific to the career

goals and professional experiences that the student has completed; it is not a show case of FBLA experiences.

All information should reflect the student’s accomplishments and experiences that have actually occurred.

The portfolio must include: a resume and a career summary. The career summary should include career choice, description of career, skills and education required, and future job outlook (e.g. monetary, advancement).

Sample materials also must be included in the portfolio, These samples must include, but are not limited to, the following:

Career-Related Education: Describe career-related education that enhances employability. Include a summary of school activities, career research projects, application of business education, and/or related occupational skills and their relationship to job.

Educational Enhancement: Describe educational opportunities that enhance employability. Include career opportunities development planning, summaries of job shadowing, internships, apprenticeships, informational interviews, community service projects, and products developed during these experiences.

Examples of Special Skills: Includes up to five examples of special skills, talents, and/or abilities related to job and career goals. These may be in any format but must fit within the dimensions of the portfolio. Audio and/or video recordings may be included in the portfolio.

The students may submit their portfolio using a DVD, USB flash drive, or by accessing it via the Internet. The production cannot exceed seven (7) minutes.

4. Two (2) copies of the statement of assurance form or the portfolio must be received on or before FEBRUARY 27.




EMERGING BUSINESS ISSUES

1. Each local chapter may enter one team of two or three members.


3. The finalists at the State level will be scheduled for a performance time. The presentation score will determine the final rank. The written test score will be used in the event of a tie.




7. The topic to be researched and presented during the 2015 State and National Leadership Conferences will be:

Consumer products sold by brand name companies have been facing increasing challenges throughout the recession as well as the increase in online shopping. Brand loyalty in three categories (food, beverage, and household goods) has decreased for three years (2013 American Pantry Study). The amount of


consumers willing to purchase their traditional brands, regardless of whether the brand is on sale or not, has decreased from 33 percent in 2010 to 29 percent in 2012. One of the reasons this is occurring is competition from consumer products private label choices. The 2013 American Pantry Study found that 88 percent of consumers who have become purchasers of private label products will not return to their previous national brand purchases even once the economy has recovered. How will this trend positively affect

the overall consumer products industry?

How will this trend negatively affect the overall consumer products industry?

8. Participants in this event should have researched the assigned topic prior to the 2015 State Leadership Conference. Each team must present both the affirmative and negative arguments associated with the “topic statement” above.

9. Each team’s presentation must be the result of their independent work. Facts and working data may be secured from any source. The student members, not the advisers, must prepare presentations. All members of the team must participate in the advance research of the topic and in the actual presentation.

10. Teams are permitted to bring prepared notes of any type to the preparation and presentation areas.


12. Teams will have seven (7) minutes to present the case. All team members must participate in the presentation. (Refer to the National Guidelines’ rating sheet)

13. Teams should introduce themselves, describe the situation, present both affirmative and negative and make their recommendations, and summarize their case.

14. A timekeeper will stand at six (6) minutes and again at seven (7) minutes. When the presentation is finished, the time used will be recorded, noting a deduction of five (5) points for any presentation over seven (7) minutes.

15. Following the presentation, judges will conduct a three (3) minute question-answer period

16. Books, other bound materials, and props will NOT be allowed.



ENTREPRENEURSHIP



3. Contestants will be given a one hour written objective test, which may consist of the following competencies: business plans community/business relations legal issues initial capital and credit personnel management financial management marketing management taxes Government regulations.

4. The finalists at the State level will be scheduled for a performance time. The interactive/role play presentation score will determine the final rank. The written test score will be used in the event of a tie.



7. An interactive case study will be given and consist of a decision-making problem encountered by entrepreneurs in one or more of the following areas: business planning, human relations, financial management, and marketing.

8. This is a role play event.9. All questions raised in the case must be

addressed during the presentation.10. Twenty (20) minutes before the

performance, each team will receive the case study.

11. Two (2) 4” x 6” note cards will be provided for each team member and may be used during the preparation and performance of the event. Information may be written on both sides of the note cards. Note cards will be collected following the presentation.


13. The team has seven (7) minutes to interact with a panel of judges and present the solution to the case. The judges will play


the role of the second party in the presentation and refer to the case for specifics. Teams should introduce themselves, describe the situation, make their recommendations, and summarize their case. All team members are expected to actively participate in the performance.

14. At the end of six (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the time keeper will stand indicating time is up.


16. Calculators can be used in all written events as appropriate; however, no graphing calculators, PDAs (i.e., Palm Pilots), phones, or other memory storage devices are allowed in any event including during the prep and presentation time.

17. Performances are not open to conference attendees

FBLA PRINCIPLES AND PROCEDURES

1. Each chapter may enter three individuals in this event.

2. Contestants will be given a one hour written objective test, which may consist of the following competencies: FBLA organization, bylaws, and

handbook FBLA national awards program FBLA national publication FBLA creed and national goals

3. Students in grades 7, 8, 9 and 10 are eligible to participate in this event.



GLOBAL BUSINESS



3. Contestants will be given a one hour written objective test, which may consist of the following competencies: basic international concepts ownership and management marketing

finance communications including culture and

language legal issues human resource management ethics taxes and government regulations currency exchange international travel career development




7. An interactive case study will be given and consist of a problem encountered in the international/global arena.

8. This is a role play event. 9. All the questions raised in the case must be

addressed during the presentation.10. Twenty (20) minutes before the

performance, each team will receive the case study.



13. The team has seven (7) minutes to interact with a panel of judges and present the solution to the case. The judges will play the role of the second party in the presentation and refer to the case for specifics.

14. Teams should introduce themselves, describe the situation, make their recommendations, and summarize their case. All team members are expected to actively participate in the performance.

15. At the end of six (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the timekeeper will stand indicating time is up.


17. Calculators can be used in all written events as appropriate; however, no graphing calculators, PDAs (i.e., Palm Pilots), phones, or other memory storage devices


are allowed in any event including during the prep and presentation time.


HEALTHCARE ADMINISTRATION

1. Each chapter may enter three individuals in this event.

2. Contestants will be given a one hour written objective test, which may consist of the following competencies:

managing office activities enhancing communication skills identifying legal and ethical issues in

healthcare practices managing financial functions enhancing employability skills



HELP DESK

1. Each local chapter may enter one member. 2. An objective test will be administered

for this event at the district and state levels.

3. Contestant will be given a one hour written objective test, which may consist of the following competencies: demonstrate the ability to make a

businesslike presentation demonstrate effective communication

skills provide ways for the client to solve their

problem translate case into effective, efficient,

and spontaneous action resolve conflict resolution



6. An interactive/role-play scenario will be given based on customer service in the technical field.

7. Ten (10) minutes before the performance, the participant will receive the scenario.

8. Two (2) 4” x 6” note cards will be provided the participant and may be used

during the preparation and performance of the scenario. Information may be written on both sides of the note cards. Note cards will be collected following the presentation.


10. The participant has five (5) minutes to interact with a panel of judges to demonstrate in a clear and effective way how he/she would solve the problem.

11. Individuals should introduce themselves, describe the situation, make their recommendations, and summarize their case.


13. This is a role play event with open exchange between the participant and the judges throughout the presentation.

14. At the end of four (4) minutes, a timekeeper will stand until noticed indicating one minute is left. At five (5) minutes the timekeeper will stand indicating time is up.


16. Calculators can be used in all written events as appropriate; however, no graphing calculators, PDAs (i.e., Palm Pilots), phones, or other memory storage devices are allowed in any event including during the prep and preparation time.


HOLLIS & KITTY GUY GOLD SEAL CHAPTER AWARD OF MERIT

1. Outstanding local chapters are recognized at the National Leadership Conference with the Hollis and Kitty Guy Gold Seal Chapter Award of Merit.

2. To be eligible to be nominated as an outstanding local chapter from Louisiana, chapters must submit a Local Chapter Annual Business Report to Mr. Andrew Ducote received on or before February 27.

3. The top ten chapters will be recognized at the State Leadership Conference. Chapter rankings will be determined by the local chapter’s participation in state sponsored events such as O.S.C.A.R., donations to Mr./Ms. Scholarship Fund, State Chapter Operations Fund, the Louisiana Foundation, March of Dimes, Silent Auction, State Conference plaque donations, etc., the submission of an American Enterprise Project, and the quality of the Local Chapter Annual Business Report.


HOSPITALITY MANAGEMENT



3. Contestants will be given a one hour written objective test, which may consist of the following competencies: hospitality operation and management

functions hotel sales process hospitality marketing concepts human resource management in

hospitality industry environmental, ethical, and global

issues customer service in the hospitality

industry legal issues, financial management, and

budgeting current hospitality industry trends types of hospitality markets and

customers4. The finalists at the State level will be

scheduled for a performance time. The presentation score will determine the final rank. The written test score will be used in the event of a tie.



7. Each team will receive a scenario in the hospitality management industry twenty (20) minutes before the performance.

8. This is a role play event. 9. Two (2) 4” x 6” note cards will be provided

for each team member and may be used during event preparation and performance. Members may write on both sides of the card. Note cards will be collected after the performance. No other reference materials, visual aids, or electronic devices may be brought to or used during preparation or performance.

10. Teams have seven (7) minutes to interact with a panel of judges and present the solution to the case.

11. Judges will role-play the second party in the presentation and refer to the case for specifics. Teams must introduce themselves, describe the situation, make recommendations, and summarize the case. All team members must actively participate in the performance.

12. At the end of six (6) minutes, a timekeeper will stand until noticed indicating one

minute remains. At seven (7) minutes, the timekeeper will stand indicating time is up.


14. Calculators can be used in all written events as appropriate; however, no graphing calculators, PDAs (i.e., Palm Pilots), phones, or other memory storage devices are allowed in any event including during prep and preparation time.


IMPROMPTU SPEAKING

1. Each local chapter may enter one member in the event.

2. Contestants schedule for their speaking time according to conference instructions.

3. Each contestant will be given the same topic related to the FBLA-PBL goals. The participant will have to prepare his/her speech prior to appearing before the judges. Any notes must be made during the 10-minute preparation period and may be used when speaking. The note card must be submitted to the event administrator at the conclusion of the speech.

4. No reference materials may be used during the preparation period.

5. Each speech must be from 3:31 to 4:29 in length. A time keeper will stand at the end of three (3) minutes and again at four (4) minutes. A deduction of five (5) points will be made for any time under 3:31 or over 4:29.

6. Two (2) 4" x 6" index cards will be provided and may be used during the preparation and performance. Information may be written on both sides of the note card. The cards MUST be submitted to the event administrator at the conclusion of the speech.

7. No visual or speaking aids may be used.8. One-fifth of those competing will receive a


9. At State, ALL participants must report for instructions 15 minutes prior to the first scheduled preparation time.


INSURANCE & RISK MANAGEMENT



2. Contestants will be given a one hour written objective test, which may consist of the following competencies: risk management process property and liability insurance health, disability, and life insurance insurance knowledge decision making careers ethics



INTRODUCTION TO BUSINESS


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: money management and banking consumerism characteristics and organization of

business economic systems rights and responsibilities of employees

managers, owners, and government career awareness global (international) business ethics insurance



INTRODUCTION TO BUSINESS COMMUNICATION


2. Contestants will be given a one hour written objective test, which may consist of the following competencies:

grammar punctuation spelling oral communication concepts reading comprehension word definition and usage numbers capitalization



INTRODUCTION TO INFORMATION TECHNOLOGY


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: computer hardware and software operating systems common program functions word processing spreadsheets presentation software networking concepts e-mail and electronic communication



INTRODUCTION TO PARLIAMENTARY PROCEDURE


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: Parliamentary procedure principles FBLA National Bylaws Robert’s Rules of Order Newly

Revised 11th Edition


Some questions may be drawn from the NAP Official Test Bank.



5. Participants in this event may not be a member of their chapter’s Parliamentary Procedure Team.

JOB INTERVIEW **MODIFIED**

1. Each local chapter may enter one member. Students in grades 9 - 12 are eligible to participate in this event.

2. On the District level, each contestant must provide the following in 3 letter-size manila folders: One page letter of application Brief resume not to exceed two pages A completed job application form

The job application form may be downloaded from the Louisiana FBLA Website.

Each folder must be labeled with the participant’s name, school, and event title.

No school letterhead Each set should be paper clipped. Photographs are not allowed.

3. At the District conference, each individual participant will take the folders of materials to the interview. The top two participants will receive superior ratings or one-fifth (1/5), whichever is greater.

4. A one page letter of application from the participant addressed to:

Dr. Terry Johnson, DirectorHuman ResourcesMerit Corporation1640 Franklin PlaceWashington, DC 20041

5. The Merit Corporation is located at the above address. Company benefits include paid holidays and vacations, sick leave, a retirement plan, and health insurance. Salary will be commensurate with experience and education. Merit is an equal opportunity employer.

6. On the State level, (follow the same guidelines listed in #4 and #5) each contestant must provide the following in 3 letter-size manila folders: One page letter of application Brief resume not to exceed two pages A completed job application form

The job application form may be downloaded from the Louisiana FBLA Website.

Each folder must be labeled with the name of the school, state, name of the event, and name of the student.

No school letterhead. Each set should be paper clipped. The three (3) letter-size manila folders

containing the letter of application, resume’, and job application must be received on or before FEBRUARY 27.

Materials should be mailed to:


At the State Leadership Conference, there will be a preliminary round of judging for all competing in Job Interview the first day of the state conference.

The interview time for the preliminary judging will be assigned by the state office.

The finalists will be announced at the end of the Opening General Session. Advisers must schedule the time for interview.

Any member competing in this event MUST participate in the preliminary judging on Sunday.

7. Photographs are not allowed. No other materials will be accepted.

8. A deduction of five (5) points will be made from the score of participants who do not adhere to the event guidelines for the submission of materials.

9. Those who qualify for national conference need to refer to the NATIONAL GUIDELINES for additional criteria for the National Leadership Conference competition.

LOCAL CHAPTER ANNUAL BUSINESS REPORT **MODIFIED**

1. Each local chapter is eligible for this event.2. Entries may be created by an individual

member or a team of two to three members.3. First, second, and third place state winners

are eligible for national competition. 4. The report format:

Table of contents with page numbers. Follow the rating sheet sequence in

writing the report. If information is not available for a particular criterion, include a statement to that effect in


the report. Pages are numbered and must be on 8 1/2” x 11” paper. Each side of the paper providing information is counted as a page.



Copies should be sent rather than important documents. No items may be attached to any page in the report..






5. The report must be prepared by student members, not advisers. Advisers may serve as consultants to ensure that the report is well organized, contains substantiated statements, and is written in a business style.

6. The report must describe activities of the local chapter, which were conducted between the start of the previous State Leadership Conference and the start of the current State Leadership Conference.

7. The report format should follow the same sequence given on the rating sheet. If information is not available for a particular criterion, include a statement to that effect in the report. The report must be similar to that of a business report with substantiated statements in clear and concise format. Creativity through design and use of meaningful graphics is encouraged. (Refer to the National Guidelines’ rating sheet.).

8. The number of awards presented at the State Conference will be determined by the judges and/or number of entries received. The maximum number is 10.

9. A chapter must submit an Annual Business Report in order to be eligible for nomination for a National Gold Seal Chapter Award of Merit.

10. The report must be received on or before FEBRUARY 27.





LOUISIANA WHO’S WHO IN FBLA AWARD (STATE AND NATIONAL)

1. The Louisiana Who’s Who In FBLA Award is an award of distinction given to the outstanding FBLA member each year.

2. Each local chapter may enter one member. Students in grades 11 - 12 are eligible to participate in this event.

3. The contestant must have completed the Future level of the FBLA-PBL Business Achievement Award.

4. Criteria to be considered in the selection of the contestant for this award should include: Participation in competitive events on

the District, State, and National level Office, chairperson, and committee

membership on local, district, state, and national levels

Contributions to chapter projects and participation in state and nationally approved projects

Contributions to and participation in other organizations and activities

Academic achievement Knowledge of FBLA-PBL History

5. The winner of the Louisiana Who’s Who in FBLA will represent Louisiana for the National Who’s Who in FBLA Award at the FBLA National Leadership Conference. (National Officers are automatically recognized as Who’s Who winners.)

6. The Louisiana Who’s Who winner receives a plaque and an expense-paid trip to the National Leadership Conference.

7. A scholarship will be awarded to the top three winners in this event in the amount of $500 each.

8. Applicants should prepare and submit: three (3) letters of application for the

award


three (3) brief resumes (no more than two pages) describing his/her major contributions and accomplishments as a member of FBLA.

Applications to the state office should be received on or before FEBRUARY 27.

9. Each applicant must provide three (3) folders, each labeled with name of the school, state, name of the event, and name of the student. The following must be contained in the letter-size folders: A one-page letter of application. The

letter should state the reasons the participant is deserving of the award and should be addressed to:

LOUISIANA WHO’S WHO IN FBLA AWARDS COMMITTEEc/o Louisiana FBLAAndrew Ducote, State Adviser4200 Chateau Blvd. Apt. DKenner, LA 70065

Brief resume of the participant (not to exceed two pages).

No school letterhead. Each set should be paper clipped. Three sets of materials must be

submitted.10. Application materials will not be returned.11. Refer to the rating sheet in the guidelines.12. Nominees must be selected in accordance

with the regulations of the State chapter and the National association.

13. If the State chapter nominee is unable to attend the National Leadership Conference, the State may designate another of its delegates to accept the award for the nominee.

MARKETING



3. Teams will be given a one hour written objective test, which may consist of the following competencies: basic marketing functions (price,

product, place, and promotion) economics selling & merchandising channels of distribution legal and social aspects of marketing promotion, advertising media, legal and

social aspects of marketing e-commerce

4. The finalists at the State level will be scheduled by the adviser for a performance

time. The presentation score will determine the final rank. The written test score will be used in the event of a tie.

5. At the district level, teams will take the written test.


7. The team who takes the written test must participate in the presentation.

8. A marketing problem is proposed and a solution is discussed.

9. This is a role play event.10. Twenty (20) minutes before the

performance, the team will receive the problem.



13. The team has seven (7) minutes to interact with a panel of judges and present the solution to the problem. The judges will play the role of the second party in the presentation and refer to the problem for specifics. All team members must actively participate in the performance.

14. All questions raised in the problem must be addressed during the presentation.

15. At the end of (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the timekeeper will stand indicating time is up.




MR. AND MS. FUTURE BUSINESS LEADER

1. Each chapter may enter one member in each event. Students in grades 9 - 12 are eligible to participate in this event.

2. First place winners at the district conferences will receive a cash award at the state conference. The first place winners at state will receive a $1000 cash award at the state conference.


3. On the District level, contestants will be given a one hour written objective test, which may consist of the following competencies: Current Events General business concepts and

knowledge such as accounting, economics, law, communication, math, technology, business procedures, and international business

FBLA-PBL history, programs, and bylaws

Parliamentary procedure.4. On the District and State levels, each

contestant must provide the following for judges and each folder should be labeled with the name of the school, state, name of the event, and name of the student. The following must be contained in THREE (3) letter-size manila folders:

A one-page letter of application. The letter of application should be addressed to:


Brief resume` of the participant (not to exceed two pages).

No school letterhead. Each set should be paper clipped. Include participant’s name on all

pages submitted.5. At the District level, each participant will take

the folder of materials to the interview. Interview times will be scheduled during conference registration.

6. For the State Conference, applicants should prepare and submit the following in THREE (3) letter-size manila folders A one-page letter of application. The

letter of application should be addressed to:



No school letterhead. Each set should be paper clipped.

Include participant’s name on all pages submitted.

Applications to the state office must be received on or before FEBRUARY 27.

7. Photographs are not allowed. No other materials will be accepted.

8. At District conferences, the interview score sheets are added together and averaged. The interview average score and the written test score are added together to determine the superior winners. (Refer to the National Guidelines’ rating sheet.)

9. At the State Conference, the written test will determine the finalists who go on to be interviewed. The interview average score (Refer to the National Guidelines’ rating sheet.) and the written test score are added together to determine the order of winners.

10. At the State Conference, a written test will be given. Those students placing in the top ten will be announced at the opening session. Interview times will be scheduled after the first general session by the adviser.

11. A deduction of up to five (5) points will be made from the interview score for submission of materials that do not adhere to the event guidelines.

12. At the national level, Mr. and Ms. FBL have been combined into a single Future Business Leader Event. Each state will be allowed three nominees at the NLC. The three members who will represent Louisiana FBLA in this event will be the winners of Mr. FBL and Ms. FBL and the person scoring the highest on the Mr./Ms. FBL written exam at the FBLA State Leadership Conference.

13. Calculators can be used in all written events as appropriate; however, no graphing calculators, PDAs (i.e. Palm Pilots), phones or other memory storage devices are allowed in any event.


PARLIAMENTARY PROCEDURE

The 11th edition of Robert’s Rules of Order Newly Revised is used for the written test and for demonstrations.

1. Each chapter may enter one team composed of four or five members--president, vice president, secretary, treasurer, and a participating member. All team members must be from one local chapter.

2. First place winners at the district conferences will receive a cash award at the state conference. The first place team


at state will receive a $1000 cash award at the state conference.

3. Contestants will be given a one hour written objective test, which may consist of the following competencies: principles of parliamentary procedure FBLA National bylaws.

4. Robert’s Rules of Order Newly Revised 11th edition and other materials will be used for test questions.

5. At the state conference, final ranking will be determined by adding the total written scores to the total performance scores.


7. Finalists will schedule demonstration times at the State conference immediately following the First General Session.

8. All team members must take the Parliamentary Procedure test at the same time. All team members who take the test must participate in the demonstration at the state level.

9. Teams will be given 20 minutes to prepare their demonstrations and may use reference materials during this time. Performance time may be from 8:31 to 11:29 without any deduction. A timekeeper will stand at eight (8) minutes. One (1) point will be deducted for each full half-minute (30 seconds) under or over the specified time.

10. The performance must include a presentation of the procedures which are used in a complete regular meeting of the chapter from the time the meeting is called to order by the president until it is adjourned. Items designated in the problem must be included in the appropriate order of business, but other items should also be taken up at the meeting.

11. The problem may or may not include each class of motion, but all five classes of motions-main, subsidiary, privileged, incidental, and motions that bring a question again before the assembly-must be demonstrated during the performance.

12. Parliamentary Procedure reference materials may be used during the preparation period.

13. The following items may be taken into the performance room: the problem, the treasurer’s report, a copy of the minutes from the previous meeting, one copy of the agenda, and paper for recording the minutes of the meeting. No reference materials may be used during performance.

14. Minutes from the demonstration will not be submitted to the judges.

15. At least two teams will receive superior ratings at District. At the State Leadership Conference, the top ten teams with the highest average score on the written test will schedule a performance time with official judges.

16. The applicant for Parliamentarian earning the highest score on the written test will be appointed to the position by the State Adviser.

17. Rating Sheets – Refer to the National Guidelines’ rating sheet.


PARTNERSHIP WITH BUSINESS PROJECT




4. This project is designed to increase the number of chapters working in partnership with local businesses. The report should demonstrate the development and implementation of an innovative, creative, and effective partnership plan.

5. Include: description of the partnership goals and planning activities; roles of business leaders and chapter members in developing and implementing the partnership; results, concepts learned, and impact of the project provided; degree of involvement (hours spent, personal contact executives and department heads contracted); and examples of publicity and recognition received as a result of the partnership.


writing the report. (Refer to the National Guidelines rating sheet). If information is not available for a particular criterion, include a statement to that effect in the report. Pages are numbered and must be on 8 1/2” x 11” paper. Each side of the paper providing information is counted as a page.



Copies should be sent rather than important documents. No items may


be attached to any page in the report..






The report must be prepared by student members, not advisers. Advisers may serve as consultants to ensure that the report is well organized, contains substantial statements, and is written in a business style.

Reports must describe activities of the local chapters, which were conducted between the start of the previous State Leadership Conference and the start of the current State Leadership Conference.

7. Reports must follow the same sequence shown on the rating sheet. (Refer to the National Guidelines’ rating sheet.)






12. Those who qualify for nationals need to refer to the National Guidelines for additional criteria for the National Leadership Conference competition.

PERSONAL FINANCE


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: financial principles related to personal

decision making earning a living (income, taxes) managing budgets and finance saving and investing buying goods and services banking, credit, and insurance.



PUBLIC SERVICE ANNOUNCEMENT

1. Each chapter may submit one entry.2. Entries may be created by an individual

member or a team of two to three members.3. The topic to be developed in this

presentation and submitted for competition for the 2015 State and National Leadership Conference will be:

Green Teens – Produce a PSA that points out simple life change teens can make that will impact our environment in a positive way.

4. Participants must research and form an objective on the given topic (social issue). Student members, not advisers, must prepare the presentations.

5. Presentation of the video must be conducted by competitors who authored the event.

6. The video should be 30 seconds in length and a script is required.

7. The presentation may include, but not limited to, elements such as graphics, pictures, music, voice over, sound and text.

8. The production may use any method to capture or create moving images.

9. The presentation is an explanation of the topic research, script development, and video production.

10. The public service announcement must be shown to the judges during the presentation.

11. The presentation should include the team’s objective toward the topic, major findings from the topic research, the script writing process, use of different video techniques, a list of equipment and software used, and


copyright issues with pictures, music or other items.

12. Competitors are expected to follow all applicable copyright laws. Refer to the Format Guide for copyright guidelines.

13. Competitors must bring their own script copy if they want to refer to it during the presentation.

14. Any photographs, texts, trademarks, or names used on the site must be supported by proper documentation and approvals indicated on the site.

15. Visual aids related to the project may be used; however, no items may be left with the judges or audience.

16. Five (5) minutes will be allowed to set up and remove equipment.

17. Teams will have five (5) minutes to describe the project and show their video.

18. At the end of four (4) minutes, a timekeeper will stand until noticed indicating one minute is left. At the end of five (5) minutes a timekeeper will stand until noticed indicating time is up.

19. When the presentation is finished, the timekeeper will record the time used, noting a deduction of five (5) points for any time over five (5) minutes.

20. THE CHAPTER MUST PROVIDE ALL EQUIPMENT FOR THE PRESENTATION AT STATE.


22. A Statement of Assurance entry form may be downloaded from the Louisiana FBLA website.

23. Two (2) copies of the TYPED Statement of Assurance entry form along with three (3) copies of the script to be submitted in three (3) standard file folders and the folder tab labeled with the name of the school, state, name of the event, and name(s) of the student(s) must be completed and received on or before FEBRUARY 27.

24. The Statement of Assurance entry form and copies of the script should be mailed to:



PUBLIC SPEAKING I

1. Each local chapter may enter one member. Students in grades 7, 8, 9 and 10 are eligible to participate in this event.

2. The speech should be 3:31 to 4:29 in length. The content must be of a business nature and must be developed from one or more of the nine (9) FBLA-PBL goals.

3. When delivering his/her speech, the participant may use notes or note cards.

4. No visual aids may be used.5. Each speech must be from 3:31 to 4:29 in

length. A time keeper will stand at the end of three (3) minutes. A deduction of five (5) points will be made for any time under 3:31 or over 4:29. (Refer to the National Guidelines’ rating sheet.)


PUBLIC SPEAKING II

1. Each local chapter may enter one member.2. The speech should be 4:31 to 5:29

in length. The content must be of a business nature and must be developed from one or more of the nine (9) FBLA-PBL goals.

3. When delivering his/her speech, the participant may use notes or note cards.

4. No visual aids may be used.5. Each speech must be from 4:31 to

5:29 in length. A time keeper will stand at the end of four (4) minutes. A deduction of five (5) points will be made for any time under 4:31 or over 5:29. (Refer to the National Guidelines’ rating sheet.)


RICHARD D. CLANTON MEMORIAL SCHOLARSHIP AWARD (STATE ONLY)

1. The Richard D. Clanton Memorial Scholarship Award is an award of distinction given to an outstanding FBLA member each year in memory of Louisiana’s Father of FBLA. Each local chapter may enter one member. Students in grades 11 - 12 are eligible to participate in this event.

2. Criteria to be considered in the selection of the contestant for this award should include: Participation in competitive events on

the District, State, and National level Office, chairpersonships, and committee

membership on local, district, state, and national levels


Contributions to chapter projects and participation in state and nationally approved projects

Contributions to and participation in other organizations and activities

Academic achievement Knowledge of Louisiana FBLA History

3. The RDC winner receives a special plaque and a $500 scholarship. The winner’s school also receives a plaque. In addition, the RDC winner’s name is engraved in the RDC monument marker located at Northwestern State University in Natchitoches, Louisiana.

4. Applicants should prepare and submit:

three (3) letters of application for the award

three (3) brief resumes (no more than two pages) describing his/her major contributions and accomplishments as a member of FBLA.

Applications to the state office must be received on or before FEBRUARY 27. The Clanton family will be responsible for reviewing the letters and resumes and selecting the finalists to appear before a panel of judges during the State Leadership Conference.

Each applicant must provide three (3) folders, each labeled with the name of the school, state, name of the event, and name of the student. The following must be contained in the letter-size folders:

A one-page letter of application. The letter should state the reasons the participant is deserving of the honor of the award and should be addressed to:

Richard D. Clanton Awards Committeec/o Louisiana FBLAAndrew Ducote, State Adviser4200 Chateau Blvd. Apt. DKenner, LA 70065


No school letterhead. Each set should be paper clipped. Three sets of materials must be

submitted5. Application materials will not be returned.

Refer to the rating sheet in the guidelines.

SALES PRESENTATION **NEW**

1. Each chapter may submit one entry.

2. Entries are created by an individual member.

3. Participation in this event will allow the individuals to demonstrate proficiency in selling techniques, merchandise knowledge, and presenting to the customer. Participants will sell a product or concept of their choice to the judges.

4. The presentation is a sales pitch and demonstration to the judges.

5. The presentation will be developed prior to the SLC and will be used when giving the Sales Presentation.

6. The individual shall provide the necessary materials and merchandise for the demonstration along with the product.

7. Each participant’s demonstration must be the result of his/her own efforts. Facts and working data may be secured from any source.

8. Student members, not advisers, must prepare the demonstration.

9. Visual aids and samples related to the presentation may be used in the preparation and presentation however; no items may be left with the judges or audience.

10. When delivering the demonstration, the participant may use notes, note cards, and props. All materials must be removed at the end of the performance.

11. Five (5) minutes will be allowed to set up and remove equipment or presentation items.

12. The individual must perform all aspects of the presentation (e.g., speaking, setup, operating equipment). Other members of the chapter may not provide assistance.

13. The individual has seven (7) minutes to present to the judges.

14. At the end of six (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the timekeeper will record the time used, noting a deduction of five (5) points for any time over the seven minutes.


16. Refer to the National Guidelines rating sheet.

17. THE CHAPTER MUST PROVIDE ALL EQUIPMENT FOR THE PRESENTATION AT STATE.

18. At the State Leadership Conference, there will be a preliminary round of judging for all competing in Sales Presentation the first day of the state conference.

19. The presentation time for the preliminary judging will be assigned by the state office.


20. The finalists will be announced at the opening session of the state conference. Adviser must schedule the time for presentation.

21. Any member competing in this event MUST participate in the preliminary judging on Sunday.


23. All final performances are open to conference attendees, except performing participants of this event.

SOCIAL MEDIA CAMPAIGN **NEW**

1. Each chapter may submit one entry.2. Entries may be created by an

individual member or a team of two to three members.

On the state level, this is a prejudged event. Competitors do not make a presentation before judges. However, those qualifying for national competition will have to make a presentation not to exceed seven (7) minutes. This presentation must include the produced “content” or “final product” of the Social Media Campaign event. Refer to the FBLA National Guidelines for more information.

The topic to be developed and submitted for competition for the 2015 State and National Leadership Conference will be:

Your adviser wants to increase FBLA membership by 10 percent over last year’s number. As the Recruitment Committee Chair, your task is to develop a comprehensive communications plan. Due to your limited budget, a critical element of your plan will involve social media.Develop a social media marketing plan for your back-to-school recruitment event. Because students decide within the first two weeks of the school year which student organizations they will join, this event is a critical recruitment tool and is highly visible to both your chapter members and the school community. You are competing against a number of diverse student organizations, so your campaign needs to have a strong call-to-action.

3. Use at least three social media platforms (e.g., Facebook, Twitter,

Pinterest, Instagram, Tmblr, etc.) and utilize a creative mix of video, photos, and copywriting text to promote the unique benefits of FBLA to your target audience.

4. The content can be originally produced, or leverage existing materials, while still adhering to copyright law.

5. Incorporate a mix of owned, earned, and paid media (note: if social advertisements are part of your marketing strategy, it is not necessary to set them to be “live”). All information used may represent your local chapter or be based solely off of a fictitious student organization.

6. The production is an explanation of the topic.

7. The production should: Effectively address a recruitment

opportunity and a strategic approach to targeting prospective members, as well as engaging existing members.

Topic is addressed effectively and is appropriate for the audience.

Campaign has high level of engagement and interactivity: Likes, Shares, Retweets, RSVPs, etc.

Demonstrates knowledge of social media marketing beyond community management, including but not limited to: developing unique content, effectively utilizing existing content, optimizing content for search, distributing content across as may platforms as possible within a limited budget.

Describe any applicable insight/research methodology as to why you have chosen specific platforms, messaging, content, engagement, and outreach strategies.

Overall campaign – images, videos, copywriting, graphic designs (if applicable) – is creative and appealing.

Final product indicates a clear thought process, a well-formulated campaign, and execution of a firm idea.

Effectively communicate required information and drive the campaign toward a clear call-to-action.

Competitors are expected to follow all applicable copyright laws. Refer to the Format Guide for copyright guidelines.

8. Competitors must prepare projects. Advisers and others are not permitted to help.

9. Production of the entry must be conducted by competitors who authored the event.

10. The URL must be sent to the state chair with the Statement of Assurance.


Information should be typed. The address submitted must be accurate and legible in order for the judges to access the social media platforms used in this event.


12. Two (2) copies of the TYPED Statement of Assurance entry form) must be completed and received on or before FEBRUARY 27.


Andrew Ducote, State AdviserLouisiana FBLA 4200 Chateau Blvd. Apt DKenner, LA 70065


SPORTS & ENTERTAINMENT MANAGEMENT



3. Contestants will be given a one hour written objective test, which may consist of the following competencies: management basics events management management functions decision making management strategies strategic planning tools networking and delegating careers in entertainment industry leadership managing groups and teams ethics management for entertainment industry marketing concept and buyer behavior marketing information management and

research marketing mix and product life cycle distribution, pricing, and market

conditions promotion, advertising, and sponsorship sales entrepreneurship human resource management




7. An interactive case study will consist of an analysis of a computing environment situation and recommendation for a network solution that addresses the issues provided.

8. This is a role play event.9. Each team will receive the case study

twenty (20) minutes before the performance.

10. Two (2) 4” x 6” note cards will be provided for each team member and may be used during event preparation and performance. Both sides of the note card may be used. Note cards will be collected after the presentation. No other reference materials, visual aids, or electronic devices may be brought or used.

11. Teams have seven (7) minutes to interact with a panel of judges and present a case solution. Judges will role play the second party in the presentation and refer to the case for specifics. All team members must actively participate in the performance.

12. Teams must introduce themselves, describe the situation, make their recommendations, and summarize the case.


14. At the end of six 6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes, the timekeeper will stand indicating time is up.




SPREADSHEET APPLICATIONS


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: formulas functions graphics, charts, reports


purpose of spreadsheets pivot tables and advanced tools macros and templates filters and extraction of data format and print options



5. “School Site” production testing will be administered by the State Office and sent to National Office for grading. The contestants will attend the NLC for the written portion of the test.

WEBSITE DESIGN

1. Each chapter may submit one entry.2. Entries may be created by an individual

member or a team of two to three members.3. The topic to be addressed by the Web

site developed for competition at the 2015 State and National Leadership Conference will be:

Develop a website for Cycle Fitness, a new company opening up in New York City. The shop’s address is 123 Avenue of the Americas, New York, NY 20013. The store will be selling a variety of bicycles including road bikes, mountain bikes, cycle cross bikes, folding bikes, electric-assist bikes, women’s bikes, children bikes, etc. The owner also plans to have seminars on bike safety, cycling for fitness, choosing the right bike, etc. as well as have monthly cycle trips in an out of the city. Highlight the different type of bicycles, seminars, and trips. Include a Q & A section and contact section.

The website may incorporate Internet standards, such as Flash or similar animation software, Java or JavaScript, photo galleries, PDF documents, audio and video, etc. The website should include elements such as page layout, navigational scheme, graphics/multimedia use, site content, and correct business format. The website must be prepared by

student members, not advisers. Advisers may serve as consultants to ensure that the website is well organized, contains substantial

statements, and is presented in a professional manner.

Any photographs, text, trademarks, or names that are used on the site must be supported by proper documentation and approvals. Members are expected to follow all applicable copyright laws and may be disqualified if items are used inappropriately.

4. Entries not adhering to these regulations will be disqualified. (Refer to the National Guidelines’ rating sheet.)


6. Two (2) copies of the TYPED Statement of Assurance entry form must be completed and received on or before FEBRUARY 27.

7. The Statement of Assurance entry form should be mailed to:



9. An official entry form must be completed and submitted by the state chair for national competition. This form will be provided to you after the state conference to list the following information: chapter name, participants’ names, school, city, state, and URL.

WORD PROCESSING


2. Contestants will be given a one hour written objective test, which may consist of the following competencies: sharing and maintaining documents page layout and reusable content formatting content illustrations and graphics grammar, punctuation, spelling, and

proofreading references and hyperlinks mail merge options printing related application knowledge




5. The State Office will administer “School Site” production testing. The contestants will attend the NLC for the written portion of the test.


RICHARD D. CLANTON MEMORIAL AWARDPreliminary Rating Sheet

Points given may range between zero (0) and the maximum number indicated.

(1) LETTER OF APPLICATION AND RESUMEClear and concise presentation of facts with logical arrangement _____ 5Correct grammar, punctuation, spelling, and acceptable business style _____ 5Evidence of career knowledge and career plans _____ 5

_____15

(2) LEADERSHIP ROLE IN FBLAOffices sought or held _____ 10Achievement/Participation in competitive events on the district level _____ 5Achievement/Participation in competitive events on the state level _____ 5Achievement/Participation in competitive events on the national level _____ 5Committee membership on the local, state, and national levels _____ 5Contributions to chapter projects and participation in state and

national projects and activities _____ 5

_____35

(3) ACADEMIC ACHIEVEMENT AND PARTICIPATION IN OTHER ACTIVITIESAcademic achievement _____ 5Membership in and participation in other organizations _____ 5

_____10

____60

NAME____________________________________SCHOOL__________________________

JUDGE’S SIGNATURE________________________________________________________________

RICHARD D. CLANTON MEMORIAL AWARDFinal Rating Sheet


(1) LETTER OF APPLICATION AND RESUMEClear and concise presentation of facts with logical arrangement _____ 5Correct grammar, punctuation, spelling, and acceptable business style _____ 5Evidence of career knowledge and career plans _____ 5

_____15

(2) LEADERSHIP ROLE IN FBLAOffices sought or held _____ 10Achievement/Participation in competitive events on the district level _____ 5Achievement/Participation in competitive events on the state level _____ 5Achievement/Participation in competitive events on the national level _____ 5Committee membership on the local, state, and national levels _____ 5Contributions to chapter projects and participation in state and


_____35

(3) ACADEMIC ACHIEVEMENT AND PARTICIPATION IN OTHER ACTIVITIESAcademic achievement _____ 5Membership in and participation in other organizations _____ 5

_____10

(4) INTERVIEWPoise and Maturity _____ 5Self-Confidence, Initiative, and Assertiveness _____ 5Personal Appearance (Grooming and Appropriate Business Attire) _____ 5Communication Skills _____ 10Knowledge of Mr. Richard D. Clanton/History of Louisiana FBLA _____ 15

_____40

____100

NAME____________________________________SCHOOL__________________________

JUDGE’S SIGNATURE________________________________________________________________

WHO’S WHO IN LOUISIANA FBLA AWARDPreliminary Rating Sheet


(1) LETTER OF APPLICATION AND RESUMEClear and concise presentation of facts with logical arrangement _____5Correct grammar, punctuation, spelling, and acceptable business style _____5Evidence of career knowledge and career plans _____5

_____15

(2) LEADERSHIP ROLE IN FBLAOffices sought or held _____10Achievement/Participation in competitive events on the district level _____10Achievement/Participation in competitive events on the state level _____10Achievement/Participation in competitive events on the national level _____10Committee membership on the local, state, and national levels _____ 5Contributions to chapter projects and participation in state and


_____50

(3) ACADEMIC ACHIEVEMENT AND PARTICIPATION IN OTHER ACTIVITIESAcademic Achievement _____ 5Membership in and participation in other organizations _____ 5

_____10

____75

NAME____________________________________SCHOOL___________________________

JUDGE’S SIGNATURE________________________________________________________

WHO’S WHO IN LOUISIANA FBLA AWARDFinal Rating Sheet


(1) LETTER OF APPLICATION AND RESUMEClear and concise presentation of facts with logical arrangement _____5Correct grammar, punctuation, spelling, and acceptable business style _____5Evidence of career knowledge and career plans _____5

_____15

(2) LEADERSHIP ROLE IN FBLAOffices sought or held _____10Achievement/Participation in competitive events on the district level _____10Achievement/Participation in competitive events on the state level _____10Achievement/Participation in competitive events on the national level _____10Committee membership on the local, state, and national levels _____ 5Contributions to chapter projects and participation in state and


_____50

(3) ACADEMIC ACHIEVEMENT AND PARTICIPATION IN OTHER ACTIVITIESAcademic Achievement _____ 5Membership in and participation in other organizations _____ 5

_____10

(4) INTERVIEWPoise and Maturity _____ 5Self-Confidence, Initiative, and Assertiveness _____ 5Personal Appearance (Grooming and Appropriate Business Attire) _____ 5

_____10

_____25

____100

NAME____________________________________SCHOOL___________________________

JUDGE’S SIGNATURE________________________________________________________

LOUISIANA FBLA TRAVEL EMERGENCY/RELEASE FORMThis form shall be duplicated as needed for each attendant to participate with or for FBLA sponsored activities. It should be completed and on file with the local adviser for District and State Conferences; on file with the State Chair/Adviser for National Conferences. This completed form is MANDATORY to be eligible for conference participation.

School:____________________________________ Adviser: __________________________________

School Address and Telephone Number: ________________________________________________

1. __________________________________________________________________________________ Name of FBLA Participant _____________________________________________________________________________________ Address of Participant (Street Address, City, State , ZIP) ____________________________________________________________________________________Home Telephone Number

2. ___________________________________________________________________________________ Name of Parent/Guardian to Contact in Case of Emergency

___________________________________________________________________________________ Address of Parent/Guardian ____________________________________________________________________________________Telephone Number (Work & Home)

3. ____________________________________________________________________________________ Name of Participant’s Medical Doctor Telephone Number of

Doctor

4. ____________________________________________________________________________________ Name of Health Insurance Company/Address and Telephone Number of Insurance Company

____________________________________________________________________________________ Insurance Policy Number

I hereby give my permission for my son/daughter to participate in FBLA District, State, and National Conference(s). I understand that should an emergency occur, the above person(s) and/or company will be contacted to provide information/assistance for my child. I absolve the local school adviser(s), chaperone(s), and administration and Louisiana FBLA, Inc. of liability.Louisiana FBLA Guidelines 44

__________________________________________ _________________________________________Signature of Parent/Guardian Date Signature Date

FBLA-PBL® NATIONAL DRESS CODE

FBLA-PBL® members and advisers should develop an awareness of the image one’sappearance projects. The purpose of the dress code is to uphold the professional image of theassociation and its members and to prepare students for the business world. Appropriate attireis required for all attendees – advisers, members, and guests – at all general sessions,competitive events, regional meetings, workshops, and other activities unless otherwise statedin the conference program. Conference name badges are part of this dress code and must beworn for all conference functions. For safety reasons, do not wear name badges when touring.

Professional attire acceptable for official FBLA-PBL® activities include:

Males Business suit with collar dress shirt, and necktie or Sport coat, dress slacks, collar shirt, and necktie or Dress slacks, collar shirt, and necktie Banded collar shirt may be worn only if sport coat or business suit is worn Dress shoes and socks

Females Business suit with blouse or Business pantsuit with blouse or Skirt or dress slacks with blouse or sweater or Business dress Capris or gauchos with coordinating jacket/suit, worn below the knee Dress shoes

Inappropriate attire, for both men and women, includes: Jewelry in visible body piercing, other than ears Denim or chambray fabric clothing of any kind, overalls, shorts, skorts,

stretch or stirrup pants, exercise or bike shorts Backless, see-through, tight-fitting, spaghetti straps, strapless, extremely

short, or low-cut blouses/tops/dresses/skirts T-shirts, Lycra™, spandex, midriff tops, tank tops, bathing suits Sandals, athletic shoes, industrial work shoes, hiking boots, bare feet, or

over-the-kneeboots Athletic wear, including sneakers Hats or flannel fabric clothing Bolo ties Visible foundation garments

CLARIFICATION–Many women’s two-piece suits are currently designed so that they do notLouisiana FBLA Guidelines 45

require a blouse. Therefore, this will be accepted. In addition, sling-back shoes, open-toe shoes,and sleeveless dresses are accepted.

Revised 1/9/2009
