future brand innovation

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The future is closer than you think. In fact, its already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.

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The creative future company

Tomorrow comes todayHow to organise for innovation2 December 2014Subtitle and dateGeorgia Italic 12/14pt Black

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Paragraph spacing: of type sizeTitle HeadingArial 24/26pt BlackFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0The world is not changing.How to organise for innovation | 2 December 2014 | FutureBrand2FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0The world has already changed.How to organise for innovation | 2 December 2014 | FutureBrand3FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0How to organise for innovation | 2 December 2014 | FutureBrand4&PlanetPeopleFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0How to organise for innovation | 2 December 2014 | FutureBrand5&CorporationsCustomersFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0How to organise for innovation | 2 December 2014 | FutureBrand6&HumansRobotsFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B01. Business models todayHow to organise for innovation | 2 December 2014 | FutureBrand7Travel accommodationwithout owning any hotel roomsTaxi companieswithout owning any taxisBanking serviceswithout owning any banks

FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B02. New social valuesHow to organise for innovation | 2 December 2014 | FutureBrand8

ToI dont want to talk to a person

FromI dont want to talk to a machineFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0

2. New social valuesHow to organise for innovation | 2 December 2014 | FutureBrand9unless the person looks like a machineFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B03. Time redefinedHow to organise for innovation | 2 December 2014 | FutureBrand10

Dramatic reduction in company lifespanA billion-dollar industry born 6 years agoIncrease in average number of careersLife starts all over again at 55

11+ job in our working lives (and likely multiple careers)FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0Years ago, change took timeHow to organise for innovation | 2 December 2014 | FutureBrand11FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0The future is already here.How to organise for innovation | 2 December 2014 | FutureBrand12FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0A cautionary taleToo late, too slow to change.How to organise for innovation | 2 December 2014 | FutureBrand13

HeadingGeorgia Italic 40-100pt Black (text highlights from FutureBrand palette only)If size is altered,Line spacing:text size + 2ptParagraph spacing: of type sizeRunning HeadingArial 20/22pt BlackFooterGeorgia Italic 8pt Black Single line spacingFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0What keeps you awake at night?How to organise for innovation | 2 December 2014 | FutureBrand14FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0What do you dream about?How to organise for innovation | 2 December 2014 | FutureBrand15FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0The future is positive.How to organise for innovation | 2 December 2014 | FutureBrand16FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0Creativity is in the eye of the beholder.How to organise for innovation | 2 December 2014 | FutureBrand17FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0New stuff made usefulHow to organise for innovation | 2 December 2014 | FutureBrand18What is innovation?FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0All innovation is not created equalHow to organise for innovation | 2 December 2014 | FutureBrand19

FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0Innovation is notEureka!Lone geniusBig budgetsHow to organise for innovation | 2 December 2014 | FutureBrand20HeadingGeorgia Italic 40-100pt Black (text highlights from FutureBrand palette only)If size is altered,Line spacing:text size + 2ptParagraph spacing: of type sizeRunning HeadingArial 20/22pt BlackFooterGeorgia Italic 8pt Black Single line spacingFutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0

How to organise for innovation | 2 December 2014 | FutureBrand2110987654321

10 most innovative companies10 biggest R&D spenders

FutureBrand RGB Colour PaletteWhiteR255 G255 B255BlackR0 G0 B0PMS PurpleR132 G52 B187PMS Rubine RedR202 G0 B93PMS Red 032R237 G41 B57PMS 3965R228 G215 B0PMS 306R0 G185 B228PMS 355R0 G155 B56PMS RefBlueR33 G36 B146PMS 631R62 G177 B200PMS 400R203 G199 B191PMS 437R128 G104 B111PMS 530R211 G184 B226PMS 137R255 G161 B0

How to organise for innovation | 2 December 2014 | FutureBrand22

10 most innovative com