brand strategy innovation...
TRANSCRIPT
ie.
Brand Strategy Innovation Summit
Maintaining Brand Narrative in a Digital Age
MARCH 21 − 22 2017 | NEW YORK
df dvsdvs
By covering the hottest topics within brand strategy we create a platform for senior level executives to obtain real action points and useful connections to better support their business goals.
Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event.
March 21 & 22, 2017
New York The main themes for this years discussion are:
• Brand Consistency in an Age of Digital Transformation
• How to Create Brand Authenticity
• The Most Effective Ways to Build Brand Awareness
• Aligning Brand & Corporate Strategy to Boost Performance
Brand Strategy Innovation Summit
OverviewABOUT THE EVENT
2
#BrandStrat17
2016 Speakers
Kenny Mitchell, Sr. Director, Consumer Engagement, Gatorade
Jessica Novak, Director, Content Strategy, Zoe Media Group
Anne-Sophie Stock, Director, Brand, Moët Hennessy
Peter Leeb, VP, Global Brand Strategy, Fox Consumer Products
Alison Hadden, Director, Brand Strategy, Glassdoor
Matthew O’Neil, VP, Brand & Media, Dallas Cowboys
Christina Gleason, Head of Global Brand Strategy, Twitter
Jaime Weston, VP, Brand Management & Creative, NFL
Anna Fieler, EVP, Marketing, POPSUGAR
Erin L. Ilgen, Manager, Brand & Experience, Lexus
Ariana Hellebuyck, VP, Brand Strategy, University of Phoenix
Mark Blankenship, Chief People, Culture & Corporate Strategy
Officer, Jack in the Box
2016 SpeakersSPEAKERS AT A GLANCE
7
Usually I’m exhausted at the end of a presentation. This time, I’m energized!
“
5
Jessica Novak Director, Content Strategy ZOE MEDIA GROUP
Chandon, From a ‘Champagne me-too’ Strategy
Kenny Mitchell Sr. Director, Consumer Engagement GATORADE
Innovative Marketing to Stay Ahead of the Curve
Anne-Sophie Stock Director, Brand MOËT HENNESSY
How Best to Keep Brand Consistent in an Age of Digital Transformation
As Senior Director of Consumer Engagement, Kenny Mitchell oversees Gatorade’s integrated marketing efforts, including advertising, branded content, digital, social media and public relations. Previously, Mitchell oversaw Brand and Consumer Marketing for NASCAR, where he led the development and execution of the annual marketing plan and oversaw media strategies and planning. Prior to NASCAR, Mitchell was Vice President and General Manager at the Dew Tour, a division of The NBC Sports Group. He was responsible for overseeing all aspects of the Dew Tour brand and business, including partnerships, sales, marketing, content, events operations and execution
Life enthusiast, Proud Mamma, Happy Wife... and Brand lover! I fell in love with Brand Management 15 years ago, and this has been the thread of all my career. I have, so far, had quite a ride: I started as a Brand consultant, co-wrote a book with George Lewi (Brand Management, Pearson, 2005), then travels to the US to work for French wines before co-founding a luxury-theme TV channel, called LUXE.TV (available On Dish Tv in the US). When sold, moved back to Paris to start the Moet Hennessy adventure with Maison Moet & Chandon, worked my way up to take over the International Marketing Team. Last November, joined Chandon California. I believe enthusiasm can change the world. I believe "I can have it all". I believe in imperfection and happiness. And I believe there's nothing in the world a good laugh, noisy kids and a glass of Chandon can't fix!
Zoe Media Group is the digital media division of Rachel Zoe Inc., delivering nonstop style, beauty and lifestyle content through Rachel Zoe's inimitable lens on TheZoeReport.com. ZMG reaches over 2 million subscribers through our daily email newsletters and site, The Zoe Report, and more than 12 million followers through our social media outlets (Facebook, Instagram, Twitter, Pinterest, Snapchat and more). In 2015, The Zoe Report launched Box of Style, a subscription service filled with over $300 of our favorite fashion, beauty and lifestyle items for $100, all hand-picked by Rachel & TZR editors.
2016 SpeakersSPEAKERS IN DETAIL
5
2016 SpeakersSPEAKERS IN DETAIL
Alison Hadden Director, Brand Strategy GLASS DOOR
Christina Gleason Head of Global Brand Strategy TWITTER
Matthew O’Neil VP, Brand & Media DALLAS COWBOYS
Jaime Weston VP, Brand Management & Creative NATIONAL FOOTBALL LEAGUE
Anna Fieler EVP, Marketing POPSUGAR
Peter Leeb VP, TV Global Brand Strategy 20TH CENTURY FOX
Erin L. Ilgen Manager, Brand & Experience LEXUS
Sheri Conn SVP, Global Brand Strategy DREAMWORKS ANIMATION
Negar Mohammadi Director, Brand Marketing VOGUE
VIEW FULL ABSTRACTS
13
07:30 Check in
09:00 Keynotes
Day 1
10:30 Coffee Break
11:00 Keynotes
13:00 Lunch
17:30 Networking Drinks
14:00 Keynotes
CHECK INAn opportunity to check yourself into the event and meet other leaders in your industry ahead of the day
Day 2
COFFEE BREAK & LUNCHA chance to sit down, network and connect with decision makers within the industry
KEYNOTESListen to actionable case studies largely brought to you by FTSE 500 companies
NETWORKING DRINKSA more relaxed environment in which to engage with all attendees and gain valuable connections
15:30 Coffee Break
16:00 Keynotes
07:30 Check in
09:00 Keynotes
10:30 Coffee Break
11:00 Keynotes
13:00 Lunch
14:00-15:30 Keynotes
ScheduleSCHEDULE AT A GLANCE
Key
SUMMIT END
I can say hands down, you guys do the finest job of anyone in the media conference space
“
REQUEST TO SPONSOR
2016 SponsorsSPONSORS AND PARTNERS
Silver sponsor
US +1 415 800 3561 UK +44 203 868 0024
Want to Sponsor any of our events? Contact: Emily Kutchinsky
Workshop sponsor
Silver sponsor Associate sponsor
Who AttendsWHO ATTENDS OUR EVENTS
78% of attendees are Director level or above
Who AttendsWHO ATTENDS OUR EVENTS
The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the analytics industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-to-medium size companies.
Holding events in several locations around the world, we have acquired a global audience
director
vp/svp
manager
senior
cxo
df dvsdvs
5000+1000-5000200-1000Less than 200
Company size of attendees by number of employees
45%
40%
10%
5%
13
TICKETS AND PRICING OPTIONS
Tickets
GROUP PASSES REGISTER ONLINE
US +1 415 604 3777 UK + 44 203 868 4215
Interested in attending? Register online or contact Sam BlunsdonBuy a group of at least 3 passes to receive up to 25% off
Earlybird prices expire January 20, 2017
Access to all sessions & networking events
Access to presentations from the summit on ieOnDemand for 7 days
Unlimited access to presentations from the summit on ieOnDemand
Access to all presentations on the Strategy Channel
Access to all co-located events
Gold Pass AAA PassSilver Pass1 Day PassOnDemand Pass$700 $995 $1495 $1795 $2295
save up to 20% on earlybird
passes
(most popular)(limited release)
Access to a single day of the event
Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before February 20, 2017 incur an administrative charge of 50%. If you cancel your registration after February 20 2017 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
Total $
Delegate Information
Full Name
Job Title
Company
Department
Industry
PassesPayment Options
Check Visa Master Card American Express Invoice Me
Card Number
Expiry DateMo Ye
Security No.
Card Holder’s Name
Card Holder’s Address
Card Holder's Signature
REGISTER FOR THE EVENT
Register
Address
Country Zip/Post Code
State/Provence
Business Phone No.
Quantity
Gold Pass Diamond Pass
AAA PassSilver Pass1 Day PassOnDemand Pass
$700 $995 $1495 $1795 $1995 $2295
Places are transferable without any charge within 12 months of the original purchase
+1 323 446 7673 +1 415 604 3777
GROUP PASSES REGISTER ONLINE