Volunteering

with B Lab

Monica BrattichSEE3065:Fundraising and Philanthropy

May 14, 2015

OVERVIEW

• B Lab is a nonprofit organization that serves a global movement of entrepreneurs through business to solve social and environmental issues.

• B Corp is the legal sector of the organization and gives B Corp certified companies legal protection to pursue a higher purpose than profit, and offer transparency and accountability.

Overview

Breakdown

Certified B Corp:

• Like Organic or Fair Trade Certified

• Assessment measures the company’s sustainable measures

Annual Funds & Capital Campaigns

• B Lab does not do any individual fundraising

• They rely on foundations for fundraising contributions

• Why? To seeks higher priced contributions

70%

30%

Fundraising Efforts

Family Foun-dationsCommercial Funds

Fundraising on their own?B Lab is successful without internal fundraising but

could create higher brand recognition if they had their own measures like a:

“ Sustainable Drive” a recycle drive to bring electronics and green

equipment, like compost bins and energy efficient light bulbs to donate to the less fortunate communities

Sponsored by their B Corp partners

MARKETING TOOLS

• Global bike ride to bring awareness to environmental issues

• crowd funded by the communities surrounding the bike rides

• Increased participants and funding every year

Marketing Tools

Every year, B Lab recognizes the top ten companies creating the most impact for a better world

These top companies are publicly recognized through Forbes, the B Corp website, and the industry in which the company belongs to

Marketing Team & Campaign

• Marketing Team:- Director of Marketing, Creative,

visual, social media, and PR

• Marketing Campaign:- Johnson & Wales - other sustainability organizations

Donor Relations • B Lab lets their future donors come to them

instead of seeking them out

• Rely on companies who are B Corp certified to donate money and bring other donors in

• companies pay an annual certification fee ranging from $500 to over $50,000

• Online option to donate money to the organization

Kara Peck Currently:

-Certified B Corp Sustainability Consultant Previously:

-Business Development Manager at YR&G, a sustainability consulting firm

Schooling: -University of Denver, MBA in Strategic Stakeholder Communications -University of Colorado Boulder, BS in Business Marketing

Advice:- “Get out there and volunteer wherever you can. Even if it is an organization you think you aren’t interested in, because you will always learn something and create open doors to other organizations.”

My Opinion & Recommendations If B Lab used the media to publicize their

marketing events, they would be better known by individuals in the community

Market towards the consumer- Increase demand for sustainable businesses  

Increase fundraising and donor giving:- Getting out there and creating public events for business owners and consumers

B The Change!

https://www.bcorporation.net/