By: Natasha AymamiH I

Fundraise- to seek donations from various sources for the support of an organization or a specific project.

Fundraiser- a person, paid or volunteer, who plans, manages, or participates in raising assets and resources for an organization or cause.

Fundraising- the raising of assets and resources from various sources for the support of an organization or a specific project.

(Association of Funding Professionals, http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A-Z_final_6-9-03.pdf)

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1. Financial Stability

2. Limits Crisis Funding

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Financing Plan: Various ways that nonprofits can bring in money.

1. Earned Income- fees for services and goods that may be stable over time.

2. Governmental Funding-3. Individual Donors- whom are the most loyal in

supporting your cause. 4. Private Funding- (i.e. Foundations,

corporations, etc) great seed money but not reliable.

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Preparing to Plan Stage:1.Mission Statement2.Organization’s Strengths (An Assets Inventory )

3.Case Statement (Summary of Fundraising Strategy) 4.Fundraising Goals5.Diversify Funding Fundraising Tasks:6. Raising Money from Individual Donors & Institutions

(Selecting Prospective Funding Partners)

7. Fundraising Plan & Calendar (The Gift Table)

8. Building Relationships9. Monitoring and Evaluating Your Fundraising Effort(Herbert, Caroline. Introduction to Fundraising Planning Webinar.

The Foundation Center. http://www.grantspace.org/Skills/Fundraising-Planning)

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Click Here 1st

Click Here 2nd

Values, Vision, and Mission1. What values do you hold that you associate with your organization?2. How would the world be different on the day that you could say that your

mission is accomplished?3. What is the mission of your organization? Accomplishments4. What are your ongoing core projects or programs and what are the

results or outcomes that you can point to as a result of these efforts?

5. What are the core competencies (e.g., skills and abilities) that enable your organization to succeed in these efforts—personal or organizational or both?

6. How do you endeavor to measure your effectiveness? (e.g., statistics, letters of appreciation, testimonials, assessments by outside bodies, awards and honors, etc.)

7. Do you attract any media visibility? If yes, in which media outlets?

(http://foundationcenter.org/course_materials/ifpwebinar/)

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Projects/Programs Results/Outcomesa.  b.  c.  d.  

Individual Supporters

a. 20 Large contributions @ $250.00/each = $5,000.000

Institutional Supporters  

a. Foundations =

$30,000.00

b. Cororations and businesses =

$3,500.00

c. Government =

$4,000.00

d. Other: In-Kind Contributions from Organization =

$15,000.00

   

Subtotal = $57,500.00

Membership Program  

a. 50 Memberships @ $50.00/each $2,500.00

   

Other Fundraising Support  

a. 3 Special events @ $1,000.00/each $3,000.00

   

Earned Income  

a. 20 @ $250 Fees for Summer Camp $5,000.00

   

Total = $68,000.00

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Annual Goal for the Organization:◦ 150,000 Total Budget ◦ -50,000 Projected Earned Income

◦100,000 Annual Goal

Program goal◦ It cost $X for someone to graduate, so your

donations can help 2 people graduate.

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  Assessing Chances of SupportSources Very Good Possible Unlikely Unknown

1. Individuals:        a. New Donors        b. Renewing Donors        c. Upgrading Donors        Fundraising Strategies:i. Face-to-face solicitation

       

ii. Personal letter        iii. Telephone        iv. Direct mail        v. Internet (e.g. Web site, electronic newsletter)

       

vi. Special Events        d. Other: Memberships        2. Foundations        a. Community foundations        

b. Local grantmakers        c. National foundations        3. Business and Corporations        

a. Neighborhood stores        b. Banks, utility companies, department stores, etc.

       

c. Corporations with headquarters or facilities in your community

       

d. Large national corporations        

e. Multinational companies        

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1-2 gifts = 20% of the goal $20,000

2-4 gifts = 20% of the goal $20,000

5-10 gifts = 15% of the goal $15,000

10-20 gifts = 10% of the goal $10,000

20+ gifts = 35% of the goal $35,000

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Total: $100,000

Auctions

Sale “-Athons

Nonevent Event

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Planning an Auction:DonationsVolunteer Tasks

Types of Auctions:1. Traditional Auction2. Silent Auction

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Types of Sales: Internet Sales, Door-to-Door Sales, Sales DrivesThe keys to having a successful selling fundraiser are:1.Selling an item that provides you with a high enough markup to reach your goal.2.Having a realistic sales campaign in a realistic time frame.3.Making sure the buyer knows which group, school, or organization you represent.4.Staffing with convincing, but not pushy, sales people.5.Being able to describe the value of your product to consumers.6.Keeping accurate records of sales and making sure buyers receive their goods in a timely manner.

(Genn, A., The Everything Guide to Fundraising, p. 25)

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Bike-athons, Walk-athons, Bowl-athons, Dance-athons, etc

Planning “-ATHONS”:1. Location2. Legalities 3. Prizes4. Address safety measures and organize a medical

team to be present, in advance.5. Pledge Sheets 6. Need water, towels, healthy snacks, and rest

areas.

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This involves mailing out requests for donations from supporters before a specified date. The bonus with this type of fundraiser is that the funds received go directly to the organization’s cause, than having to pay for resources.

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1. Volunteers2. Division of Work Responsibilities

i. Planning Stagesii. Executioniii. Post Activity Cleanupiv. Evaluation

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Fundraisers are Beneficial for Nonprofits:

1.It is a way to promote awareness of its goals, mission, and cause2.Distribute literature 3.Word of Mouth4.Technology

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Please listen to the audio provided by clicking on the speaker icon for my conclusion of

this lecture.

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Genn, A. (2009). The Everything Guide To Fundraising. Avon, MA: Adams Media.

Mutz, J., & Murray, K. (2010). Fundraising for Dummies. Hoboken, NJ: Wiley Publishing.

  Herbert, Caroline. Introduction to Fundraising Planning

Webinar. The Foundation Center. http://www.grantspace.org/Skills/Fundraising-Planning

Association of Funding Professionals, http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A-Z_6-9-03.pdf

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