Why prototype?  Reduces Time to Market To answer questions and generate

new ones. Validate assumptions. Compare alternatives. Fail early and inexpensively. Succeed

sooner. To visualize your ideas and share

them with your team, investors, clients and end-users.

Quick|Cheap|Minimalist|Testable|MeasurablePlanning|Building|Testing|Refining|Sharing

Thomas Edison failed more than 1,000 times when trying to create the light bulb; when asked about it, Edison allegedly said, “I have not failed 1,000 times. I have successfully discovered 1,000 ways to NOT make a light bulb.”

Full Stack Prototyping

Pretotype

Build nothing, or as little as needed

Use real person to imitate service logic and technology.

Pretending that service existDo people really want this?Is there a market?Would you pay / order / download?

Collect real Data before committing to investment

Try how many would buy this product, and how much would they pay for it.

Validating the demand for your product is more important than ANYTHING. - Mitchell Harper

Testable service conceptsIf this was true, would you use it?

Information architectureDo you find what is needed?Does it have right content / features?

User journey prototypingDoes this answer selected user needs?

These are to be done before investment commitments.Wireframing / paper prototyping / concept testing…

Low-Fidelity Prototyping

Mid-fidelityPrototyping

Wireframed content – no full graphics

What needs to seen?What is user doing?

Content / feature prototypingDoes this content and features answer our user’s needs?Is the concept understandable for our target users?Is this right channel / device?

These are to be done as part of development.Clickable Prototypes / proto.io / UX-Pin / InVision/ PowerPoint…

High-fidelity Prototyping

UI Usability prototypesWould this be nice way to make things?Do you understand the service and how it works?Can you use it?

Brand developmentHow would this affect your view of the Brand?

User experience testingIf this would be true, how would you feel about it?

Proof-of-concept prototypesCan this be done?How can this be done?How does it look and feel?

These are to be done before launching a product / servicePhotoshop/HTML5/CSS3/Javascript/REST-services…

20+ years Digital & Start-UpsCTIO - SEK & Grey Co-founder - Satama Interactive

Renaissance Man of Digital EraUser and Customer Experience DesignStarting, managing and inspiring Creative TeamsComprehensive understanding of variety of design methodsExtensive technological skillsComprehensive understanding of variety of problem solving techniques and methodsManaging complexity

BackgroundChief Technology&Innovations Officer, SEK&Grey 2014 – 2015Co-Founder, Business Designer LEWL 2013 -Founder,  Venture Investor, Business Consultant, eQsign Ltd 2002 –Co-founder, Creative Director, Satama Interactive Ltd 1997-2000Founder, CEO, Interweb Design Ltd 1995-2000Co-Founder, Netbooking Ltd 1996-1999Lecturer; Web Design, Photoshop, University of Arts and Design Helsinki 1995-1997MA Student – University of Arts and Design Helsinki, Art education, Media Lab 1989-1997

SkillsBusiness and Service DesignConcept and UX designFacilitating Ideation WorkshopsCreative Team managementLean In-Browser PrototypingVisual Design and UIFront-dev skills – from html5 – CMS - modern full-stack

Mika HämäläinenAvailable for contract or project work as

CDO as a ServiceBusiness Designer

Senior UX and Service Designer Full Stack Prototyper

Mika HämäläinenLinkedIn | Twitter | Pinterest

Since 24.09.1968Leppälammentie 307

FI-05100 Röykkä FINLANDmika@eqsign.fi

+358-(0)40-8223764Skype-name eqsign

“Mika is a true digital experience powerhouse. It was an honour to work alongside him developing SEK&Grey digital offer. His uncompromising attitude for the best user experience gave me a new understanding for the quality and complexity of todays service design.”

Jari UllakkoExecutive Creative Director at SEK & GREY.

“When we needed to see what the future of marketing could look like we hired Mika. We got the answer and much more. Mika is a passionate service developer with high ambition level, a colleague whom I learned something everyday.”

Topi LintukangasCEO SEK&Grey

“Mika is an out-of-the-box professional. Concept, visuals, coding, UI, facilitation, brainstorming techniques, etc. - Mika can do all of that at the same time. This leads to exceptional thinking but concrete results. Mika creates energy in team work and activates people's brains. That's why I love to work with him.”

Vesa IlmarinenBusiness Designer at Katalysti.fi

“Mika is unlike any other professional I've come across in my 15+ years of working in consulting, digitalisation and IT. His razor sharp thinking, endless curiosity and exceptionally multidisciplinary skill set combined with articulative and argumentative way of communicating make him the Renaissance man he is - the MacGyver of the digital age. Customers love him, as do colleagues, and so will you once you have the chance to work with him.”

Perttu MonthanBusiness Executive, Senior Advisor at Siili Solutions

“Mika is a excellent thinker and creative problem solver. We´ve known each other for a long time and I haven’t ever come to a task that he haven’t been able to solve.”

Antti LeinoDigital Director at GroupM

“Mika is one of the pioneers (read pirates) of Finnish commercial Internet. Despite the long history, his insight and understanding of the digital are still cutting edge. Mediocre and superficial solutions or quick fixes doesn't satisfy him. Thus, the bar is always set high. While Mika is a brilliant thinker, he is not afraid to put his nose grindstone and make things happen. As a person and as a colleague there is only one thing to say about Mika... he truly has a good heart.”

Jani LeppänenCOO - Chief Operating Officer at SEK & GREY 

“Working with Mika is never boring. He has a limitless ability to find the "fascinating" in anything, always looking for the essential and the extra mile, but never forgetting to dream big. Rarely does one encounter such passion for technology & design, combined with the ability to execute on those qualities.”

Akseli VirtanenFull Stack Developer at SEK

“Mika is a professional with a bunch of ideas, enthusiasm and attitude. He is always willing to help others - and has the skills to do so. Many people know how tech works, Mika also understands how people behave. That’s what makes him unique. He has an intelligent mind, and luckily a voice that will be heard. I had the honor to work with him for a year and a half.”

Sami KelahaaraArt Director at Wörks

“You seldom find a techie with both understanding of what happens under the hood and deep understanding of digital business. Mika combines these two valuable traits. Additionally, he's not afraid to get his hands dirty (if you count coding as dirty work).”

Henry LehtoMarketing Manager at F-Secure Corporation

”Mika is one of the most upique people whom I know. He is inspiring and surprising, demanding

too, but most demanding towards himself. He has an ability to constantly produce great, bold ideas and find new perspective even to the things that have always been out there. People are often either seers or doers but Mika is both. He is eager to test and verify innovative ideas in practice. He is eager and anxious to move forward, which makes him exemplary hardworking and agile. Every time I work with him I am grateful to have an opportunity to learn something new and get enthusiastic. I have seen the same happening among clients.”

Eeva-Liisa YlälahtiIndependent Customer Insights Specialist  

“I worked with Mika on a wildly growing company, that was building the whole business field by it's actions. Mika is creative thinker, who has a way of bringing out the best in his team. With trust, openness to outside the box thinking, encouragement and sense of humor, he manages to make his team not only excel, but even out perform their own expectations.”

Maari FabritiusInteractive Media Designer, Kide Concepts Inc.

“Mika is a visionary enthusiast, with a huge capacity for work, the ability to perform operatively, while never losing sight of the wider, strategic objectives.”

Anders KurténDirector, Products at Fiskars Boats 

“Mika is one of the pioneers of internet and digitalization in Finland. But if required, he can still be hands-on with everyday development work. As a true professional in service design and user experience, I learned new things every day working with him. Mika is also a dreamer, a passionate future and technical solution innovator. Working with Mika was inspirational (and fun!)”

Nina HiukkanenDigital Planner at SEK