London Full Stack MarketersOur first meeting

Outline

● Lessons from full stack developers● Full stack marketing● Where’s FSM today?

Full stack development

Front-end, back-end, devops

Full stack development

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...

Full stack development

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalist

Full stack development

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisation

Full stack development

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisationIdeal startup founding team member

Full stack development

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisationIdeal startup founding team member

Who’s aware of this?

Full stack marketing

Marketing equivalent - professional generalist

Full stack marketing

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the world

Full stack marketing

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team member

Full stack marketing

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team memberSEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team member

Full stack marketing

Who realises this?SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!

Full Stack Marketing todayHow did we get here? Where’s here?

● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”

FSM today

● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”

● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”

FSM today

The 21 Skills of a Full Stack Marketer

SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev

● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”

● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”

● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer”

FSM today

Rise of the full-stack marketer

Development has become much easier and cheaper

“Over the last decade … the cost of building a product has drifted towards zero... the full-stack developer... can switch between web, mobile and native without necessarily having to switch people.” Kyle Tibbits

Distribution is essential

“...one of the biggest challenges a modern-day founding team will face is getting distribution once you’ve built a minimum viable product, nailing the killer user experience and putting your product into the hands of real people quickly.” Kyle Tibbits

Rise of the full-stack marketer

● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”

● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”

● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer”

● 2005 - Steve Blank, “The Four Steps to the Epiphany”

● 2008 - Eric Reis, “What is customer development?”

FSM today yesterday!

FSM today

Who’s doing this?

What’s your experience of full stack marketing, and the need for it?

Thanks!

Ollie Glass@ollieglass

is.gd/londonfsm@londonfsm