fronteer strategy online elevator flyer 2012
DESCRIPTION
Explanation of our online co-creation & validation methodology, Elevator Online: An interactive and engaging tool to validate & enrich your concept in co-creation with 8 hand-picked lead-users and expert consumers. One week live interaction & in-depth interviewsTRANSCRIPT
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer StrategyOnline Elevator Validation & Co-creation
- Flyer 2012
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What is Online Elevator?
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Quick online concept validation & enrichment with hand-picked lead users & experts across the globe.
OnlineElevator
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
WHY ONLINE ELEVATOR? WHY CO-CREATION?
๏ Short lead-times, one week live interaction online
๏ Dedicated recruitment, multiple countries
๏ Compact, structured, interactive & engaging
๏ Concrete results & ideas, strategic recommendations
๏ Create solid ground to take your concept to the next level
๏ Works for Brand propositions, Innovations, Campaigns,
Products, Services, Apps, etc.
ONLINE
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What Online Elevator looks like
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Online Validation survey
Detailed user profiles
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OnlineElevator
Co-creation in lively discussions
In-depth Skype interviews
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We use our global network
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Let your main markets interact online
OnlineElevator
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A recent example
The Philips Avent app was co-created by young mothers
Webby Award winner 2012
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
For one week, young moms in NL, UK & USA simultaneously enriched the Baby & Me app, resulting in valuable improvements
A recent example
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
3. REPORTING
Summary after 1 week, full write-up after 2 weeks
Focus:- Points for improvement- Concrete next steps- So-what- Strategic recommendations
How we work
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A typical online Elevator process takes 6 weeks from start to finish, resulting in valuable insights, improvements & new ideas
1. PREPARATION
4 Weeks lead-time1 Kick-off
Focus:- Analysis- Participant recruiting- Set-up online environment- Prepare stimuli (concept)
2. VALIDATE & ENRICH
1 week online Elevator Validation & Enrichment
Focus:- Clear online survey- Open & strategic discussion- Co-creation & rating ideas- Concrete improvements
OnlineElevator
A 3-phase process
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The online Elevator session knows three main phases:
OnlineElevator
REFINECO-CREATE
Expert consumers suggest improvements
& discuss other ideas
Expert consumers give feedback on
existing concept
VALIDATE
One on one talks with selected lead users
on enriched concept
- You can follow & participate in discussions online, ask in-depth questions and join the one on one talks to obtain more insights.
Who are our experts?
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Elevator participants are handpicked by our expert connectors to fit a specific profile, depending on the challenge, for example:
INTERIOR & FLOOR
DESIGNERS
OnlineElevator
FREQUENT 1ST CLASS
FLYERS
YOUNG BLOGGING
MOMS
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“Fronteer is changing the game. Their strength is connecting people
internally & externally”
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- VP Marketing KPN
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
ONLINE
Please contact us for Online Elevator requests & details
Our project fees include:Preparation, analysis, recruiting, tailor-made session,
set-up, moderation, reporting, strategic recommendations, venue, incentives
+31 (0) 20 475 0555
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Find our current online & offlineco-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We help brands to innovate. Successfully
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Get fresh perspectives
Bring energy & momentum
Create a mandate to changeDevelop
compelling concepts
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
www.fronteerstrategy.com
@fronteerstrat
www.facebook.com/fronteerstrategy