fronteer strategy elevator flyer 2012
DESCRIPTION
Explanation of our online co-creation & validation methodology, Elevator Online: An interactive and engaging tool to validate & enrich your concept in co-creation with 8 hand-picked lead-users and expert consumers. One half-day pressure cooker for insights & inspiration.TRANSCRIPT
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer StrategyElevator Validation & Co-creation
- Flyer
Amsterdam, 2012
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What is Elevator?
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A compact tool to validate & enrich your concept in co-creation with hand-picked users and expert consumers
Elevator
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
WHY ELEVATOR? WHY CO-CREATION?
๏ One half-day pressure cooker for insights & inspiration
๏ Compact, structured, interactive & engaging
๏ Have a real dialogue with your consumers
๏ Concrete results & ideas, strategic recommendations
๏ Create solid ground to take your concept to the next level
๏ Works for Brand propositions, Innovations, Campaigns,
Products, Services, Apps, etc.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What Elevator looks like
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Worksheets adjusted to country
Enrich & co-create
Validation
Qualitative & Quantitative input
Elevator
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Where we’ve been
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Los Angeles
Mexico City
Mumbai
Elevator
Amsterdam
Elevator case
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Bugaboo Donkey validated & enriched with urban parents
Red Dot Design Award winner 2011
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Moms & dads in NL & USA created a new proposition for the Bugaboo Donkey, which was successfully launched in 2010
Elevator case
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
3. REPORTING
Presentation, summary & write-up after 2 weeks
Focus:- Concrete next steps- So-what- Strategic recommendations- Keep discussion going online
How we work
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A typical Elevator process takes 6 weeks from start to finish, resulting in valuable insights, improvements & new ideas
Elevator
1. PREPARATION
4 Weeks lead-time1 Kick-off
Focus:- Analysis- Participant recruiting- Customised session set-up- Clear concept demonstration
2. VALIDATE & ENRICH
3 - 6 hrs Elevator Session Validation & Co-creation
Focus:- Open & strategic discussion- Clear questioning - Plenary & sub-groups- Concrete improvements
A 3-phase process
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An Elevator session consists of three main phases:
Elevator
CO-CREATEVALIDATE
Expert consumers suggest improvements
& discuss other ideas
Expert consumers give feedback on
existing concept
SHARE
Expert consumers share their vision
on topic at hand
Who are our expert consumers?
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Elevator participants are handpicked by our expert connectors to fit a specific profile, depending on the challenge, e.g.:
Elevator
HEAVY COFFEE
DRINKERS
MOBILE SAVVY
STUDENTS
YOUNG BLOGGING
MOMS
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“Fronteer’s open mindedness adds value because co-creating the future can only be done by being open for
the unknown, new combinations and new ways of working”
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- Manager Global Design & Concept Heineken
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Please contact us for Elevator requests & details
Our project fees include:Preparation, analysis, recruiting, tailor-made session,
set-up, moderation, reporting, strategic recommendations, venue, incentives
+31 (0) 20 475 0555
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Find our current co-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We help brands to innovate. Successfully
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Get fresh perspectives
Bring energy & momentum
Create a mandate to changeDevelop
compelling concepts
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
www.fronteerstrategy.com
@fronteerstrat
www.facebook.com/fronteerstrategy